About DealDey
DealDey is a Retail company based in Lagos (Nigeria) founded in 2011, and was acquired by Ringier in March 2016. Discounted deals on products and services are provided in Nigeria. DealDey has raised $6 million across 2 funding rounds from investors including Ringier and Kinnevik. Its chief executive, as recorded, is Kehinde Oriola. Its focus areas include Coupons and Deals, Deals, O2O and Horizontal. Its competitors include Zowasel and UniSmart; 2 of its 2 listed competitors have raised funding.
Company details
DealDey was founded in 2011 and is headquartered in Lagos, Nigeria. The platform operates in the e-commerce sector, facilitating online and offline shopping through daily deals. Discounts are available on various categories, including food, travel, hotels, spas, professional courses, restaurants, fashion items, gadgets, mobile phones, and electronics. Users access quality products and services from Nigerian online stores at reduced prices.
- Headquarters Lagos, Nigeria
- Stage Acquired
- SectorsRetail
- Website dealdey.com
- Social LinkedIn X Facebook
- Acquired by Ringier (Mar 2016)
Funding Insights of DealDey
DealDey has successfully raised a total of $6M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in February 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6M
- Total Rounds 2
- Last Round Series B — $5M
- First Round $1M
(Jun 2011)
- Investors Count 1
All 2 funding rounds of DealDey with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
2 investors in total: 2 institutional.
Investors in DealDey
DealDey has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Ringier and Kinnevik.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are directed toward multiple sectors by Kinnevik. | 1936 | kinnevik.com | Stockholm, Sweden | |
Media brands, sports platforms, and digital marketplaces are operated. | 1833 | ringier.com | Zurich, Switzerland |
Investor details for DealDey
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People of DealDey
1 people are tracked at DealDey (1 in leadership).
| Name | Role | Group |
|---|---|---|
Kehinde Oriola | CEO | Leadership |
Complete people profiles for DealDey
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Timeline of DealDey
4 dated milestones of DealDey across 5 years, from founding to its latest funding, stage changes and deals.
- Founded DealDey is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series B, of $5.0M.
- Exit Acquired by Ringier.
Competitors of DealDey
DealDey has 2 listed competitors in our database, 2 of them funded. They include Zowasel and UniSmart.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zowasel.com | 2015 | Ikeja, Nigeria | $100,000 | Local deals are aggregated online for restaurants, spas, and products. | ||
| unismart.com.ng | 2013 | Abuja, Nigeria | $25,000 | Operates a digital hub offering multi-category deals for students. |
Detailed competitors of DealDey
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- Full competitor set
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Web traffic of DealDey
Websites that share an audience with DealDey (dealdey.com).
Websites whose visitors overlap most with DealDey. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| konga.com | 100% | 718.6K | #59,682 | View details | |
jumia.com.ng | jumia.com.ng | 89% | #7,682 | – | |
mystore.com.ng | mystore.com.ng | 89% | – | ||
dailydeal.pilotonline.com | dailydeal.pilotonline.com | 89% | – | ||
circuitatlantic.com | circuitatlantic.com | 44% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for DealDey
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- 7 similar websites
- Audience overlap
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Related news about Dealdey
Complete news archive for DealDey
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Frequently Asked Questions about DealDey
DealDey was founded in 2011.
DealDey is headquartered in Lagos, Nigeria. It is registered at Lagos, Lagos State, Nigeria.
Kehinde Oriola is the CEO of DealDey, as recorded in our data.
DealDey is a funded company, having raised a total of $6M across 2 funding rounds to date. The company's 1st funding round was a Series A of $1M, raised on Jun 2011.
DealDey was founded in 2011 and is headquartered in Lagos, Nigeria. The platform operates in the e-commerce sector, facilitating online and offline shopping through daily deals. Discounts are available on various categories, including food, travel, hotels, spas, professional courses, restaurants, fashion items, gadgets, mobile phones, and electronics. Users access quality products and services from Nigerian online stores at reduced prices.
Yes. DealDey was acquired by Ringier in March 2016.