About Dean’s
Dean’s is a Consumer company based in Huntly (United Kingdom) founded in 1975. It operates as a shortbreads and biscuits are manufactured under the Deans brand. Dean’s has completed 1 acquisition, including Duncansofdeeside. Its website deans.co.uk draws about 11 thousand monthly visits. Dean’s offers products and services including All Butter Shortbread, Shortbread Rounds, Extra Mature Cheddar Bites, and Shortbread Selection. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is Dean's of Huntly Ltd. Its competitors include Mondelez International, Higgidy, Jealous Sweets, Coultons Bread and Cardowan and 3 more.
Company details
The Deans brand was established in 1975 in Huntly, United Kingdom. Operations focus on the production of shortbreads and biscuits within the food manufacturing sector. Products are distributed through various retail channels in the UK. The company maintains its headquarters in Huntly, emphasizing traditional baking methods for its range of baked goods. No additional services beyond core product manufacturing are indicated.
- Latest Funding Round$1.36M (USD), Debt – Conventional
Aug 2026
- InvestorsGov.uk
& 1 more
- Investments & Acquisitions
Products & Services of Dean’s
Dean’s offers a comprehensive portfolio of products and services, including All Butter Shortbread, Shortbread Rounds, Extra Mature Cheddar Bites, and Shortbread Selection.
Hand-baked shortbread with rich buttery taste and melt-in-the-mouth texture.
Traditional rounds slowly baked for perfect texture and flavor.
Savoury bites ideal for enjoying with drinks or as appetizers.
Variety pack of shortbread for gifting or personal enjoyment.
Apps and channels of Dean’s
its YouTube channel DeansShortbread has 2.13K subscribers and 27 videos.
Videos from Dean’s
The most watched videos on Dean’s's YouTube channel, DeansShortbread (2.13K subscribers). Click a video to play it here.
More on DeansShortbread.
Funding Insights of Dean’s
- Total Rounds 2
- Last Round Debt – Conventional — $1.36M
- First Round $12,338
(Jun 2020)
- Investors Count 2
All 2 funding rounds of Deans with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2026 | $1.36M | Debt – Conventional | – | – | |
| Jun 2020 | $12,338 | Grant | – | – |
2 investors in total: 2 institutional.
Investors in Dean’s
Dean’s has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Gov.uk and Bank of Scotland.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online government services and information are provided to users. | 1707 | gov.uk | London, United Kingdom | |
- | – | bankofscotland.co.uk | - |
Investor details for Deans
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Investments & Acquisitions by Dean’s
Dean’s has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Duncansofdeeside.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Traditional shortbread and baked goods are produced by the bakery. | duncansofdeeside.com | Scotland, United States | 1987 | Feb 2025 | •••• |
Complete acquisition details for Deans
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Dean’s
4 dated milestones of Dean’s across 51 years, from founding to its latest funding, stage changes and deals.
- Founded Dean’s is founded.
- Funding First funding round of $12K.
- Acquisition Acquires Duncansofdeeside.
- Funding Latest funding round, Debt – Conventional, of $1.4M.
Competitors of Dean’s
Dean’s has 8 listed competitors in our database. They include Mondelez International, Higgidy, Jealous Sweets, Coultons Bread and Cardowan, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mondelezinternational.com | 2012 | Chicago, United States | – | 6 | Multi-category convenience foods are produced and distributed globally. | |
| higgidy.co.uk | 2003 | – | – | 328 | Bakery snacks are processed, packaged, and supplied to markets. | |
| thejealouslife.com | 2011 | London, United Kingdom | – | – | Snacks brand | |
| coultonsbread.co.uk | 1987 | Liverpool, United Kingdom | – | 110 | Multi-category bakery snacks are produced and branded by Coultons Bread. | |
| cardowan.co.uk | 1930 | Glasgow, United Kingdom | – | 474 | Brand of bakery products | |
| whitworths.co.uk | 1886 | Irthlingborough, United Kingdom | – | – | Multi-category snacks including nuts, seeds, and dried fruits are offered. | |
| propercornish.co.uk | 1988 | Bodmin, United Kingdom | – | – | Brand of sausage rolls and pastries | |
| frank-roberts.co.uk | 1887 | Northwich, United Kingdom | – | – | Bakery products are manufactured and branded under Roberts Bakery. |
Detailed competitors of Deans
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- Full competitor set
- Operating metrics
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Web traffic of Dean’s
The website of Dean’s (deans.co.uk) receives about 10.7K visits a month.
- Monthly visits10.7K
▼ 47.3% vs previous month
Websites whose visitors overlap most with Dean’s. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
voortman.ca | voortman.ca | 100% | – | – | – |
recipebridge.com | recipebridge.com | 79% | – | #3,308,469 | – |
realfood.tesco.com | realfood.tesco.com | 60% | – | – | – |
| fortnumandmason.com | 43% | 1.3M | #17,104 | View details | |
marymacleod.ca | marymacleod.ca | 42% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Dean’s
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Dean’s (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Dean’S
Complete news archive for Deans
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about Dean’s
Dean’s was founded in 1975 and raised its 1st funding round 45 years after it was founded.
Dean’s is headquartered in Huntly, United Kingdom. It is registered at Huntly, Scotland, United Kingdom.
The Deans brand was established in 1975 in Huntly, United Kingdom. Operations focus on the production of shortbreads and biscuits within the food manufacturing sector. Products are distributed through various retail channels in the UK. The company maintains its headquarters in Huntly, emphasizing traditional baking methods for its range of baked goods. No additional services beyond core product manufacturing are indicated.
Dean’s's top competitors include Mondelez International, Higgidy and Whitworths.
Dean’s offers All Butter Shortbread, Shortbread Rounds, Extra Mature Cheddar Bites, and Shortbread Selection.
Dean’s has made 1 acquisition, including Duncansofdeeside.
Dean’s has 2 investors. Key investors include Gov.uk, and Bank of Scotland.
Dean’s operates through Dean's Of Huntly Ltd..