About Deciem
Deciem is a company based in Toronto (Canada) founded in 2013 was acquired by Estee Lauder Companies in February 2021.. Deciem offers products and services including Skincare Products, The Ordinary Regimen Builder, and NIOD Products. Deciem operates in a competitive market with competitors including Omy Cosmetics, Saje Natural Wellness, Dr.Wu Skincare, DERMAdoctor and Midnight Paloma, among others.
- Headquarter Toronto, Canada
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Deciem Uk Ltd.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
Estee Lauder Companies
(Feb 23, 2021)
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Products & Services of Deciem
Deciem offers a comprehensive portfolio of products and services, including Skincare Products, The Ordinary Regimen Builder, and NIOD Products. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Science-driven solutions for various skin concerns and regimens
Quiz-based system for personalized skincare recommendations
Advanced skincare formulations targeting specific skin issues
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Funding Insights of Deciem
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2017 | Amount | Series A - Deciem | Valuation | Estee Lauder Companies |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Deciem
Deciem has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Estee Lauder Companies. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Luxury cosmetics and beauty products are manufactured and distributed worldwide.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Deciem
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Deciem
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Deciem Comparisons
Competitors of Deciem
Deciem operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Omy Cosmetics, Saje Natural Wellness, Dr.Wu Skincare, DERMAdoctor and Midnight Paloma, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multi-natural skin care products are offered by Omy Cosmetics brand.
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| domain | founded_year | HQ Location |
Internet first brand offering multi natural skin care products
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| domain | founded_year | HQ Location |
Skincare products are manufactured and distributed globally by Dr.Wu.
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| domain | founded_year | HQ Location |
Manufacturer of skin care products
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| domain | founded_year | HQ Location |
Internet-first brand offering skin, bath & body care products
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Deciem
Frequently Asked Questions about Deciem
When was Deciem founded?
Deciem was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Where is Deciem located?
Deciem is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
What does Deciem do?
Deciem was founded in 2013 in Toronto, Canada, as an internet-first brand in the beauty sector. Products are provided in skincare, makeup, body care, hair care, supplements, and grooming. Operations focus on innovative and sustainable formulations to address consumer concerns. The company maintains an online presence through its domain, decziem.com, serving a global audience with direct-to-consumer sales.
Who are the top competitors of Deciem?
Deciem's top competitors include Saje Natural Wellness, Dr.Wu Skincare and Omy Cosmetics.
What products or services does Deciem offer?
Deciem offers Skincare Products, The Ordinary Regimen Builder, and NIOD Products.
Who are Deciem's investors?
Deciem has 1 investor. Key investors include Estee Lauder Companies.