About Decision Lab
Decision Lab is a company based in Ho Chi Minh City (Vietnam) founded in 2009 by Thue Quist Thomasen was acquired by Optiv Security in November 2017. It operates as a Professional Services. Decision Lab offers products and services including YouGov BrandIndex, YouGov Profiles, and Customised Research. Decision Lab operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
- Headquarter Ho Chi Minh City, Vietnam
- Founders Thue Quist Thomasen
-
Sectors
Business Services
-
Email
Locked
-
Phone
Locked
-
Website
Locked
-
Social
Locked
-
Annual Revenue
Not available
-
Net Profit
Not available
-
EBITDA
Not available
-
Latest Funding Round
Not available
- Investors
-
Employee Count
Not available
-
Acquired by
Optiv Security
(Nov 16, 2017)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Decision Lab
Decision Lab offers a comprehensive portfolio of products and services, including YouGov BrandIndex, YouGov Profiles, and Customised Research.
Brand performance is tracked using advanced analytical tools.
Consumer planning is enhanced with extensive demographic data sets.
Business challenges are addressed with tailored research solutions.
Funding Insights of Decision Lab
Detailed funding history for Decision Lab
Round names, dates, amounts, investors, and valuation history require an active premium plan.
- Round names and dates
- Funding amounts
- Participating investors
- Valuation history
Verified entity values are shown only after access is granted.
Investors in Decision Lab
Decision Lab has secured backing from 1 investor. Prominent investors backing the company include Optiv Security.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
IT risk management solutions are delivered via a specialized platform.
|
Locked | Locked | Locked |
Investor details for Decision Lab
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Decision Lab
Investment portfolio details for Decision Lab
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - Decision Lab
Detailed financials for Decision Lab
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Decision Lab Comparisons
Peer comparison for Decision Lab
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Decision Lab
Decision Lab operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
Digital advertising and content marketing services are provided globally.
|
|
| Locked | Locked | Locked |
Media Company focused on radio broadcasting, live events, marketing solutions
|
|
| Locked | Locked | Locked |
Consumer packaged goods sales and digital marketing services are provided.
|
|
| Locked | Locked | Locked |
Brand and marketing consulting solutions provider
|
|
| Locked | Locked | Locked |
Digital marketing services including paid search and e-commerce are provided.
|
|
| Locked | Locked | Locked |
Digital marketing, advertising, and IT services are provided globally.
|
Detailed competitors of Decision Lab
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Decision Lab
Complete news archive for Decision Lab
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Decision Lab
Decision Lab was founded in 2009.
Decision Lab is headquartered in Ho Chi Minh City, Vietnam.
Decision Lab is established as Vietnams most modern market research agency, focusing on transforming marketing decision-making through data-driven insights, agility, and advanced technology. The company operates in sectors such as finance, food and beverage, consumer goods, technology, consulting, and media. Solutions offered include brand tracking with YouGov BrandIndex, consumer profiling with YouGov Profiles, and customized research to address specific business challenges. Exclusive partnership with YouGov in Vietnam enhances their capability to deliver cutting-edge market insights.
Decision Lab's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
Decision Lab offers YouGov BrandIndex, YouGov Profiles, and Customised Research.
Decision Lab has 1 investor. Key investors include Optiv Security.