About Decision Lab
Decision Lab is a Business Services company based in Ho Chi Minh City (Vietnam) founded in 2009 by Thue Quist Thomasen, and was acquired by Optiv Security in November 2017. It operates as a branding, advertising, and market research services are provided to clients. It operates on a Professional Services model. Its website decisionlab.co draws about 19 thousand monthly visits. Decision Lab offers products and services including YouGov BrandIndex, YouGov Profiles, and Customised Research. Its focus areas include Professional Services, Market Research and Consumer Insights. Its competitors include S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti and 3 more; 4 of its 8 listed competitors have raised funding.
Company details
Decision Lab is established as Vietnams most modern market research agency, focusing on transforming marketing decision-making through data-driven insights, agility, and advanced technology. The company operates in sectors such as finance, food and beverage, consumer goods, technology, consulting, and media. Solutions offered include brand tracking with YouGov BrandIndex, consumer profiling with YouGov Profiles, and customized research to address specific business challenges. Exclusive partnership with YouGov in Vietnam enhances their capability to deliver cutting-edge market insights.
- Headquarters Ho Chi Minh City, Vietnam
- Founders Thue Quist Thomasen
- Stage Acquired
- SectorsBusiness Services
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website decisionlab.co
- Social LinkedIn X Facebook Instagram
- Acquired by Optiv Security (Nov 2017)
- Investors
- Acquired byOptiv Security
(Nov 2017)
Products & Services of Decision Lab
Decision Lab offers a comprehensive portfolio of products and services, including YouGov BrandIndex, YouGov Profiles, and Customised Research.
Brand performance is tracked using advanced analytical tools.
Consumer planning is enhanced with extensive demographic data sets.
Business challenges are addressed with tailored research solutions.
Investors in Decision Lab
Decision Lab has secured backing from 1 investor. Prominent investors backing the company include Optiv Security.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
IT risk management solutions are delivered via a specialized platform. | 1999 | optiv.com | Denver, United States |
Investor details for Decision Lab
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Decision Lab
1 people are tracked at Decision Lab (1 in leadership).
| Name | Role | Group |
|---|---|---|
Thue Quist Thomasen | Co-Founder | Leadership |
Complete people profiles for Decision Lab
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Decision Lab
2 dated milestones of Decision Lab across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Decision Lab is founded.
- Exit Acquired by Optiv Security.
Competitors of Decision Lab
Decision Lab has 8 listed competitors in our database, 4 of them funded. They include S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| s4capital.com | 2014 | London, United Kingdom | – | 8,772 | Digital advertising and content marketing services are provided globally. | |
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| advantagesolutions.net | 1987 | Irvine, United States | – | 21 | Consumer packaged goods sales and digital marketing services are provided. | |
| prophet.com | 1992 | San Francisco, United States | $94.33M | – | Brand and marketing consulting solutions provider | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| monks.com | 2001 | Hilversum, Netherlands | – | 8,308 | Digital marketing, advertising, and IT services are provided globally. | |
| amdocs.com | 1982 | Chesterfield, United States | – | 3,070 | Cloud-based OSS and BSS solutions are provided to communications providers. | |
| weimob.com | 2013 | Shanghai, China | $268.63M | – | WeChat-based retail, marketing, and CRM solutions are provided to merchants. |
Detailed competitors of Decision Lab
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Decision Lab
The website of Decision Lab (decisionlab.co) receives about 19.2K visits a month and ranks #1,198,013 among all websites worldwide, #5,370 in Marketing and Advertising.
- Monthly visits19.2K
▼ 13.7% vs previous month
- Unique visitors10.3K
per month
- Global rank#1,198,013
among all websites
- Category rank#5,370
Business and Consumer Services · Marketing and Advertising
- Bounce rate57%
- Pages per visit2.3
- Average visit2 min 54 sec
- DevicesDesktop 83% · Mobile 17%
Websites whose visitors overlap most with Decision Lab. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
britchamvn.com | britchamvn.com | 100% | – | #2,054,160 | – |
| kantarworldpanel.com | 90% | – | #828,266 | View details | |
qandme.net | qandme.net | 88% | – | #1,296,321 | – |
| cimigo.com | 87% | – | #2,066,215 | View details | |
b-company.jp | b-company.jp | 86% | – | #916,947 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Decision Lab
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
10 companies that operate in the same segment as Decision Lab (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Decision Lab
Decision Lab was founded in 2009.
Decision Lab is headquartered in Ho Chi Minh City, Vietnam.
Decision Lab is established as Vietnams most modern market research agency, focusing on transforming marketing decision-making through data-driven insights, agility, and advanced technology. The company operates in sectors such as finance, food and beverage, consumer goods, technology, consulting, and media. Solutions offered include brand tracking with YouGov BrandIndex, consumer profiling with YouGov Profiles, and customized research to address specific business challenges. Exclusive partnership with YouGov in Vietnam enhances their capability to deliver cutting-edge market insights.
Decision Lab's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
Decision Lab offers YouGov BrandIndex, YouGov Profiles, and Customised Research.
Decision Lab has 1 investor. Key investors include Optiv Security.
Yes. Decision Lab was acquired by Optiv Security in November 2017.