About Decision Lab
Decision Lab is a company based in Ho Chi Minh City (Vietnam) founded in 2009 by Thue Quist Thomasen was acquired by Optiv Security in November 2017. It operates as a Professional Services. Decision Lab offers products and services including YouGov BrandIndex, YouGov Profiles, and Customised Research. Decision Lab operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
- Headquarter Ho Chi Minh City, Vietnam
- Founders Thue Quist Thomasen
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Sectors
Business Services
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Email
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Phone
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Website
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Social
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Acquired by
Optiv Security
(Nov 16, 2017)
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Products & Services of Decision Lab
Decision Lab offers a comprehensive portfolio of products and services, including YouGov BrandIndex, YouGov Profiles, and Customised Research. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Brand performance is tracked using advanced analytical tools.
Consumer planning is enhanced with extensive demographic data sets.
Business challenges are addressed with tailored research solutions.
Funding Insights of Decision Lab
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Decision Lab
Decision Lab has secured backing from 1 investor. Prominent investors backing the company include Optiv Security. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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IT risk management solutions are delivered via a specialized platform.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Decision Lab
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Decision Lab
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Decision Lab Comparisons
Competitors of Decision Lab
Decision Lab operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Digital advertising and content marketing services are provided globally.
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Media Company focused on radio broadcasting, live events, marketing solutions
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Consumer packaged goods sales and digital marketing services are provided.
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Brand and marketing consulting solutions provider
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Digital marketing services including paid search and e-commerce are provided.
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Digital marketing, advertising, and IT services are provided globally.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Decision Lab
When was Decision Lab founded?
Decision Lab was founded in 2009.
Where is Decision Lab located?
Decision Lab is headquartered in Ho Chi Minh City, Vietnam.
What does Decision Lab do?
Decision Lab is established as Vietnams most modern market research agency, focusing on transforming marketing decision-making through data-driven insights, agility, and advanced technology. The company operates in sectors such as finance, food and beverage, consumer goods, technology, consulting, and media. Solutions offered include brand tracking with YouGov BrandIndex, consumer profiling with YouGov Profiles, and customized research to address specific business challenges. Exclusive partnership with YouGov in Vietnam enhances their capability to deliver cutting-edge market insights.
Who are the top competitors of Decision Lab?
Decision Lab's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does Decision Lab offer?
Decision Lab offers YouGov BrandIndex, YouGov Profiles, and Customised Research.
Who are Decision Lab's investors?
Decision Lab has 1 investor. Key investors include Optiv Security.
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