Decisive Farming

Irricana, Canada Founded: 2011 • Age: 15 yrs Acquired By Telus
Grain management, market information and agronomy platform

About Decisive Farming

Decisive Farming is an Agriculture company based in Irricana (Canada) founded in 2011 by Garth Donald, and was acquired by Telus in December 2019. Grain management, market information and agronomy platform. Decisive Farming has raised $6 million across 2 funding rounds from investors including TELUS, Export Development Canada and McRock Capital. Decisive Farming offers products and services including Farm Health App, Soil Health Solutions, and Financial Health Services. Its focus areas include Food and Agriculture Tech, Crop Tech, Farm Management Software and Diversified. Its legal entity is TELUS Agriculture Solutions Inc.

Company details

Decisive Farming was founded in 2011 and is headquartered in Irricana, Canada. Solutions for grain farmers are delivered through precision agronomics, crop marketing, and information management in the agriculture sector. Key products include MyFarmManager for farm planning and profit tracking, OptimizeRX for variable rate applications and production oversight, and Know-Risk for market pricing and risk mitigation. Operations focus on integrated software tools to support farming decisions.

  • Headquarters Irricana, Canada
  • Founders Garth Donald
  • Stage Acquired
  • Sectors
    Agriculture
  • Email
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  • Phone
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  • Website decisivefarming.com
  • Social LinkedIn X Facebook
  • Acquired by Telus (Dec 2019)
  • Legal Name Telus Agriculture Solutions Inc
Operational Areas
Key Metrics
  • Total Equity Funding
    $6M (USD)

    in 2 rounds

  • Investors
    TELUS

    & 2 more

  • Acquired by
    Telus

    (Dec 2019)

Products & Services of Decisive Farming

Decisive Farming offers a comprehensive portfolio of products and services, including Farm Health App, Soil Health Solutions, and Financial Health Services.

Farm Health App
Farm Management

App for tracking fields and farm activities.

Soil Health Solutions
Precision Agronomy

Tools for soil testing and nutrient management.

Financial Health Services
Financial Planning

Advisory for grain marketing and risk management.

Apps and channels of Decisive Farming

Decisive Farming publishes 2 mobile apps with over 1K+ downloads.

Farm At Hand
Google Play Business Everyone Free
Developer: Decisive Farming by TELUS Agriculture
View on Google Play
Farm At Hand
App Store Business 4+
Developer: Decisive Farming
View on App Store

Funding Insights of Decisive Farming

Decisive Farming has successfully raised a total of $6M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $6M
  • Total Rounds 2
  • First Round $6M

    (Oct 2016)

  • Investors Count 2

All 2 funding rounds of Decisive Farming with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2019Series B–McRock Capital
Oct 2016$6MSeries A–McRock Capital
Valuation history

3 investors in total: 3 institutional.

Investors in Decisive Farming

Decisive Farming has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include TELUS, Export Development Canada and McRock Capital.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Venture capital firm specializing in industrial software and AI investments
mcrockcapital.comToronto, Canada
SME loans are provided to support business exports.
1944edc.caOttawa, Canada
Integrated telecom and IPTV services are provided to Canadian customers.
1874telus.comVancouver, Canada
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Investor details for Decisive Farming

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
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People of Decisive Farming

21 people are tracked at Decisive Farming (2 in leadership, 19 in team).

NameRoleGroup
Garth Donald
FounderLeadership
Breanne Baker
Marketing Engagement LeadLeadership
Tony Morales
Senior Software DeveloperTeam
Brennan Somerville (BJ)
Territory ManagerTeam
Chris Piasta
Customer Success RepresentativeTeam
Dayna Hilliard
GIS Operations SpecialistTeam
Darby Klassen
Customer Success RepresentativeTeam
Jeff Kwok
Frontend Lead DeveloperTeam
Fritz Alano
Full Stack DeveloperTeam
David Jensen
GIS Operations ManagerTeam
Alexander Arusievicz
Software ArchitectTeam
Jayraj Solanki
Senior Software DeveloperTeam
Jordan Stevens
Account ManagerTeam
Shayla Doyle
Customer Success RepresentativeTeam
Trinia Broeckel
Customer Service RepresentativeTeam
Leanne M. Zukowski
Client Service Manager 1Team
Quinn Maze
Customer Success RepresentativeTeam
Kaily Scott
Geomatics TechnicianTeam
Blair Mitchell
Soil Technician ManagerTeam
October Yates
Custome Success RepresentativeTeam

1 more people are available in the full profile.

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Complete people profiles for Decisive Farming

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
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Timeline of Decisive Farming

4 dated milestones of Decisive Farming across 8 years, from founding to its latest funding, stage changes and deals.

  1. Founded Decisive Farming is founded.
  2. Funding First funding round of $6.0M.
  3. Funding Latest funding round, Series B,.
  4. Exit Acquired by Telus.

Web traffic of Decisive Farming

The website of Decisive Farming (decisivefarming.com) receives about 2.7K visits a month.

  • Monthly visits
    2.7K

    ▲ 81.1% vs previous month

Similar websites

Websites whose visitors overlap most with Decisive Farming. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
peptechbio.com
100%
#1,629,421View details
nutrientstewardship.com
nutrientstewardship.com
84%
–
extension.missouri.edu
extension.missouri.edu
81%
–
cropnutrition.com
80%
70.4K#523,847View details
smart-fertilizer.com
smart-fertilizer.com
65%
–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 7 similar websites and full traffic analytics for Decisive Farming

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 7 similar websites
  • Audience overlap
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Verified entity values are shown only after access is granted.

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Related news about Decisive Farming

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Frequently Asked Questions about Decisive Farming

Decisive Farming was founded in 2011 and raised its 1st funding round 5 years after it was founded.

Decisive Farming is headquartered in Irricana, Canada. It is registered at Irricana, Alberta, Canada.

Decisive Farming is a funded company, having raised a total of $6M across 2 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on Oct 2016.

Decisive Farming was founded in 2011 and is headquartered in Irricana, Canada. Solutions for grain farmers are delivered through precision agronomics, crop marketing, and information management in the agriculture sector. Key products include MyFarmManager for farm planning and profit tracking, OptimizeRX for variable rate applications and production oversight, and Know-Risk for market pricing and risk mitigation. Operations focus on integrated software tools to support farming decisions.

Decisive Farming offers Farm Health App, Soil Health Solutions, and Financial Health Services.

Decisive Farming has 3 investors. Key investors include TELUS, Export Development Canada, and McRock Capital.

Decisive Farming operates through Telus Agriculture Solutions Inc.

Yes. Decisive Farming was acquired by Telus in December 2019.

Yes. Decisive Farming publishes Farm At Hand and 1 more app, with over 1,000 downloads.

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