About Dedeman
Dedeman is a Retail company based in Bacau (Romania) founded in 1992 by Adrian Paval and Dragos Paval. Construction materials are retailed via physical stores and online platforms. Dedeman has completed 1 acquisition, including Praktiker Hellas. Its website dedeman.ro draws about 9.6 million monthly visits. Its focus areas include Consumer Goods and Retailers.
Company details
Dedeman was established in 1992 in Bacau, Romania, as a retailer in the construction materials sector. Operations are conducted through a network of physical stores and a dedicated online platform, where a range of DIY products is made available for browsing and purchase. The companys focus remains on serving customers across Romania with essential building supplies and related items.
- Headquarters Bacau, Romania
- Founders Adrian Paval, Dragos Paval
- SectorsRetail
- Website category Home and Garden
- Email••••••••
- Website dedeman.ro
- Social LinkedIn Facebook
- Latest Funding Round$69.93M (USD), Debt – Conventional
Aug 2008
- InvestorsABN AMRO
& 1 more
- Investments & Acquisitions
Funding Insights of Dedeman
- Total Rounds 2
- Last Round Debt – Conventional — $69.93M
- First Round $17.76M
(Jun 2006)
- Investors Count 2
All 2 funding rounds of Dedeman with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2008 | $69.93M | Debt – Conventional | – | – | |
| Jun 2006 | $17.76M | Debt – Conventional | – | – |
2 investors in total: 2 institutional.
Investors in Dedeman
Dedeman has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include ABN AMRO and UniCredit Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
ABN AMRO is recognized as a personal bank in the digital era. | 1991 | abnamro.com | Amsterdam, Netherlands | |
UniCredit Bank is engaged in providing retail banking services in Romania. | unicredit.ro | Romania |
Investor details for Dedeman
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Dedeman
2 people are tracked at Dedeman (2 in leadership).
| Name | Role | Group |
|---|---|---|
Adrian Paval | Co-Founder | Leadership |
Dragos Paval | Co-Founder | Leadership |
Complete people profiles for Dedeman
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Dedeman
Dedeman has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Praktiker Hellas.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Home improvement goods are retailed by Praktiker Hellas in Greece. | praktiker.gr | Tavros, Greece | 1991 | Jul 2025 | •••• |
Complete acquisition details for Dedeman
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Dedeman
4 dated milestones of Dedeman across 33 years, from founding to its latest funding, stage changes and deals.
- Founded Dedeman is founded.
- Funding First funding round of $17.8M.
- Funding Latest funding round, Debt – Conventional, of $69.9M.
- Acquisition Acquires Praktiker Hellas.
Web traffic of Dedeman
The website of Dedeman (dedeman.ro) receives about 9.6M visits a month and ranks #5,622 among all websites worldwide, #50 in Home and Garden.
- Monthly visits9.6M
▲ 2.3% vs previous month
- Unique visitors2.8M
per month
- Global rank#5,622
among all websites
- Category rank#50
Home and Garden · Home and Garden
- Bounce rate34%
- Pages per visit4.2
- Average visit3 min 38 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Dedeman. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
leroymerlin.ro | leroymerlin.ro | 100% | #12,081 | – | |
| mathaus.ro | 94% | #62,198 | View details | ||
hornbach.ro | hornbach.ro | 91% | #26,461 | – | |
romstal.ro | romstal.ro | 84% | #107,641 | – | |
| bricodepot.ro | 80% | 1.9M | #32,872 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Dedeman
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Dedeman
Dedeman was founded in 1992 and raised its 1st funding round 14 years after it was founded.
Dedeman is headquartered in Bacau, Romania. It is registered at Bacau, Bacau, Romania.
Dedeman was established in 1992 in Bacau, Romania, as a retailer in the construction materials sector. Operations are conducted through a network of physical stores and a dedicated online platform, where a range of DIY products is made available for browsing and purchase. The companys focus remains on serving customers across Romania with essential building supplies and related items.
Dedeman has made 1 acquisition, including Praktiker Hellas.
Dedeman has 2 investors. Key investors include ABN AMRO, and UniCredit Bank.
The website of Dedeman receives about 9.6 million visits a month and ranks #5,622 among all websites worldwide.