About DeFacto
DeFacto is a company based in Istanbul (Turkey) founded in 2005. DeFacto has raised $75.07 million across 4 funding rounds from investors including EBRD, Citi Ventures and Northzone. DeFacto offers products and services including T-shirts, Pants, Dresses, Sweatshirts, and Accessories. DeFacto operates in a competitive market with competitors including Inditex, American Eagle Outfitters, Levi Strauss, Salvatore Ferragamo and Abercrombie and Fitch, among others.
- Headquarter Istanbul, Turkey
- SectorsRetail
- Website category Lifestyle
- Website defacto.com
- Social LinkedIn X Facebook Instagram
- Legal Name Defacto Retail Uk Ltd
- Total Equity Funding$75.07M (USD)
in 4 rounds
- InvestorsEBRD
& 9 more
Products & Services of DeFacto
DeFacto offers a comprehensive portfolio of products and services, including T-shirts, Pants, Dresses, Sweatshirts, and Accessories.
Basic tops for everyday wear and casual outfits.
Comfortable trousers for daily and sport activities.
Fashionable outfits suitable for various occasions.
Warm clothing for indoor and outdoor use.
Items like bags and shoes to complement outfits.
Funding Insights of DeFacto
DeFacto has successfully raised a total of $75.07M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $75.07M
- Total Rounds 4
- Investors Count 10
All 4 funding rounds of DeFacto with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | – | Series A | – | Citi Ventures | – |
| Jan 2023 | $59M | Private Equity Round | – | EBRD | – |
| Jun 2022 | $16.07M | Series A | – | Northzone | |
| Apr 2015 | – | Private Equity Round | – | Templeton Private Equity Partners | – |
10 investors in total: 6 institutional and 4 angel.
Investors in DeFacto
DeFacto has secured backing from 10 investors, including venture fund and angel investors. Prominent investors backing the company include EBRD, Citi Ventures and Northzone.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate venture capital firm backed by Citi | – | citi.com/ventures | San Francisco, United States | |
Corporate advisory services are provided across multiple sectors. | 1991 | ebrd.com | London, United Kingdom | |
Early-stage startups are funded by Northzone venture capital. | – | northzone.com | London, United Kingdom | |
Investments are made in early-stage tech startups across multiple sectors. | – | headline.com | San Francisco, United States | |
Venture capital firm focused on early-stage startups | – | globalfounderscapital.com | Berlin, Germany | |
Global private equity investments are managed by the firm. | – | templetonpe.com | Singapore, Singapore | |
TE Thibaud Elzière | - | – | unknown_6aed590c98364af3a | - |
RA Rodolphe Ardant | Founder of Spendesk, active angel investor in Indian startups | – | unknown_ce616e4d55254aba8 | - |
DV Didier Valet | French banker turned investor, active in Indian startups, ex-Societe Generale | – | unknown_19991a51d54c491c8 | - |
VV Victoria Van Lennep | Angel investor, co-founder of Lendable, focused on fintech and impact investing | – | unknown_9a1be67f02474bae8 | - |
Investor details for DeFacto
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of DeFacto
3 dated milestones of DeFacto across 18 years, from founding to its latest funding, stage changes and deals.
- Founded DeFacto is founded.
- Funding First funding round.
- Funding Latest funding round, Series A,.
Competitors of DeFacto
DeFacto operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Inditex, American Eagle Outfitters, Levi Strauss, Salvatore Ferragamo and Abercrombie and Fitch, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| inditex.com | 1974 | Arteixo, Spain | – | 171,839 | Retailer of fashion products | |
| ae.com | 1977 | Pittsburgh, United States | – | 40,000 | Multi-category fashion products for men and women are offered. | |
| levistrauss.com | 1853 | San Francisco, United States | – | 18,000 | Brand of fashion apparel for men and women | |
| ferragamo.com | 1927 | Firenze, Italy | – | 439 | Brand offering multi-category fashion products for men and women | |
| abercrombie.com | 1892 | Columbus, United States | – | 33,637 | Internet first brand of fashion apparel wear for men and women | |
| frenchconnection.com | 1972 | London, United Kingdom | – | – | Internet first brand offering apparel wear for women and men | |
| mavicompany.com | 1991 | Istanbul, Turkey | – | – | Internet first brand offering multi-category fashion products |
Detailed competitors of DeFacto
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of DeFacto
The website of DeFacto (defacto.com) receives about 618.9K visits a month and ranks #54,691 among all websites worldwide, #2,687 in Lifestyle.
- Monthly visits618.9K
▼ 35.6% vs previous month
- Unique visitors402.5K
per month
- Global rank#54,691
among all websites
- Category rank#2,687
Lifestyle
- Bounce rate49%
- Pages per visit3.1
- Average visit2 min 13 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with DeFacto. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
kiabi.ma | kiabi.ma | 100% | – | – | – |
celio-maroc.com | celio-maroc.com | 99% | – | – | – |
leecooper.ma | leecooper.ma | 91% | – | #3,951,946 | – |
colins.ma | colins.ma | 89% | – | #321,260 | – |
exist.ma | exist.ma | 84% | – | #1,584,307 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for DeFacto
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Defacto
Complete news archive for DeFacto
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to DeFacto
10 companies that operate in the same segment as DeFacto (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about DeFacto
DeFacto was founded in 2005 and raised its 1st funding round 10 years after it was founded.
DeFacto is headquartered in Istanbul, Turkey.
DeFacto is a funded company, having raised a total of $75.07M across 4 funding rounds to date.
DeFacto was founded in 2005 in Istanbul, Turkey, as a brand focused on the apparel sector. An internet-first model is employed to distribute clothing and accessories through the domain defacto.com. Operations center on e-commerce, with products designed for everyday wear. The company serves markets primarily in Turkey and surrounding regions, emphasizing accessible fashion options without physical retail dominance.
DeFacto's top competitors include Inditex, American Eagle Outfitters and Salvatore Ferragamo.
DeFacto offers T-shirts, Pants, Dresses, Sweatshirts, and Accessories.
DeFacto has 10 investors. Key investors include EBRD, Citi Ventures, Northzone, Headline, and Global Founders Capital.
DeFacto operates through Defacto Retail Uk Ltd.
The website of DeFacto receives about 619 thousand visits a month and ranks #54,691 among all websites worldwide.