About Definition
Definition is a company based in Atlanta (United States) founded in 1997 was acquired by Kelso & Company in November 2022. Definition has raised $15 million across 1 funding round from investors including Navigation Capital Partners and Kelso & Company. Definition has completed 2 acquisitions, including Creative Bubble and Leach Communications. Definition offers products and services including Digital Engineering and Data Analytics and AI.
- Headquarter Atlanta, United States
- Email••••••••
- Website definition6.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Kelso & Company (Nov 2022)
- Legal Name Bridgenext Inc.
- Total Equity Funding$15M (USD)
in 1 rounds
- Latest Funding Round$15M (USD), Private Equity Round
Jul 2009
- InvestorsNavigation Capital Partners
& 1 more
- Investments & AcquisitionsCreative Bubble
& 1 more
- Acquired byKelso & Company
(Nov 2022)
Products & Services of Definition
Definition offers a comprehensive portfolio of products and services, including Digital Engineering and Data Analytics and AI.
Digital engineering services are delivered to accelerate product development and address unmet needs in various industries.
Data analytics and AI services are utilized to capture and process data efficiently, improving business outcomes through intelligent automation.
Apps and channels of Definition
its YouTube channel Bridgenext has 54 subscribers and 1 videos.
Videos from Definition
The most watched videos on Definition's YouTube channel, Bridgenext (54 subscribers). Click a video to play it here.
More on Bridgenext.
Funding Insights of Definition
Definition has successfully raised a total of $15M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $15 million completed in July 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15M
- Total Rounds 1
- Last Round Private Equity Round — $15M
- First Round $15M
(Jul 2009)
- Investors Count 1
All 1 funding rounds of Definition with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2009 | $15M | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in Definition
Definition has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Navigation Capital Partners and Kelso & Company.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | navigationcapital.com | - | |
Private equity investments are directed toward multiple sectors. | – | kelso.com | New York, United States |
Investor details for Definition
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Definition
49 people are tracked at Definition (13 in leadership, 36 in team).
| Name | Role | Group |
|---|---|---|
Becca Reissman | VP & Account Director, PR Services | Leadership |
Andrea Allen | VP, Production | Leadership |
Andrew Prondak | Director, Technology | Leadership |
Tomoko Nakamura | Senior Art Director | Leadership |
Julia Heath | VP, Account Director, PR Services | Leadership |
Roxanne Garcia | Director of Media Relations | Leadership |
Brad Defnall | Technical Director | Leadership |
Scott Kelley | VP & Executive Producer | Leadership |
Todd Feuer | Director, Post Production | Leadership |
Allegra Korver | VP, Marketing | Leadership |
Dan O’Sullivan | VP, Sound | Leadership |
Thom Henkel | VP & Creative Director | Leadership |
Dwenya Pouncy | Director, Strategy | Leadership |
Lindsay Nordell | Editor | Team |
Melanie Reiter | Media Relations Coordinator | Team |
Nora Chau | Media Relations Manager | Team |
Ronnie Roberts | SVP, Technology | Team |
Blake Gruendl | Account Coordinator | Team |
Larry Cohan | System Administrator | Team |
Paulina Gerzon | Producer | Team |
29 more people are available in the full profile.
Complete people profiles for Definition
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Definition
Definition has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Creative Bubble and Leach Communications.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
PR, branding, and advertising services are provided by Leach Communications. | leachcommunications.com | New York, United States | 2001 | Dec 2009 | •••• | |
Blogs on multiple topics are published by Creative Bubble. | creativebubble.com | New York, United States | 2001 | Aug 2009 | •••• |
Complete acquisition details for Definition
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Definition
5 dated milestones of Definition across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Definition is founded.
- Funding First funding round of $15.0M.
- Acquisition Acquires Creative Bubble.
- Acquisition Acquires Leach Communications.
- Exit Acquired by Kelso & Company.
Web traffic of Definition
Websites that share an audience with Definition (definition6.com).
Websites whose visitors overlap most with Definition. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| neboagency.com | 100% | 680.7K | #2,099,377 | View details | |
| regroup.us | 78% | 1.7K | #9,145,638 | View details | |
convoagency.com | convoagency.com | 76% | – | – | – |
victory-agency.com | victory-agency.com | 72% | – | #2,336,273 | – |
mghus.com | mghus.com | 72% | – | #5,220,569 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Definition
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Definition
Definition was founded in 1997 and raised its 1st funding round 12 years after it was founded.
Definition is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Definition is a funded company, having raised a total of $15M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $15M, raised on Jul 2009.
Founded in 1997 and based in Atlanta, United States, digital engineering, experience design, and AI-powered solutions are offered across sectors such as banking, healthcare, and retail. Services include digital product and platform engineering, enterprise platform management, infrastructure modernization, end-user computing, data analytics, intelligent process automation, generative AI, marketing personalization, and creative content development. Operations focus on enabling technological advancements for clients in these industries.
Definition offers Digital Engineering and Data Analytics and AI.
Definition has made 2 acquisitions, including Creative Bubble, and Leach Communications.
Definition has 2 investors. Key investors include Navigation Capital Partners, and Kelso & Company.
Definition operates through Bridgenext Inc..
Yes. Definition was acquired by Kelso & Company in November 2022.