About Delicious without waiting
Delicious without waiting is a Technology company based in Shanghai (China) founded in 2013 by Lu Ruihao, Xie Xinfa, Yang Jiajia, and Zheng Guochun, and was acquired by Alibaba Group in January 2021. SaaS-based queuing, booking, and PoS systems for restaurants are offered. It operates in the Technology, Consumer, and Travel & Hospitality sectors. Delicious without waiting has raised $162 million across 5 funding rounds from investors including Baidu, Alibaba Group and Ctrip. Its chief executive, as recorded, is Xie Xinfa. Its focus areas include Food and Agriculture Tech, Food Tech, Technology Enablers and Restaurants.
Company details
The company was founded in 2013 in Shanghai, China, within the restaurant technology sector. A SaaS-based platform for managing restaurant queues and table bookings is provided, complemented by a point-of-sale system and back-end management tools. Operations focus on streamlining customer experiences and administrative processes for food service establishments in the region.
- Headquarters Shanghai, China
- Founders Lu Ruihao, Xie Xinfa, Yang Jiajia, Zheng Guochun
- Stage Acquired
- SectorsTechnologyConsumer Travel & Hospitality
- Emailβ’β’β’β’β’β’β’β’
- Website mwee.cn
- Social LinkedIn
- Acquired by Alibaba Group (Jan 2021)
- Total Equity Funding$162M (USD)
in 5 rounds
- Latest Funding Round$63M (USD), Series D
May 2018
- InvestorsBaidu
& 6 more
- Acquired byAlibaba Group
(Jan 2021)
Funding Insights of Delicious without waiting
Delicious without waiting has successfully raised a total of $162M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $63 million completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $162M
- Total Rounds 5
- Last Round Series D β $63M
- Investors Count 6
All 5 funding rounds of Delicious without waiting with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2018 | $63M | Series D | β | Ctrip, Koubei | β |
| Jan 2017 | Series C | β | Koubei | β | |
| Oct 2015 | $79M | Series C | β | Baidu, Dianping | |
| Nov 2014 | $20M | Series B | β | Tiantu Capital, Matrix Partners China | β |
| Jun 2013 | Series A | β | Matrix Partners China | β |
7 investors in total: 7 institutional.
Investors in Delicious without waiting
Delicious without waiting has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include Baidu, Alibaba Group and Ctrip.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this venture capital firm. | matrixpartners.com.cn | Chaoyang, China | ||
Multiple travel services including flights and hotels are booked online. | 1999 | ctrip.com | Shanghai, China | |
Online platform that provides multiple local services | 2004 | koubei.com | Hangzhou, China | |
AI-enabled keyword-based search engine is operated for information retrieval. | 2000 | baidu.com | Beijing, China | |
Group buying discount deals are facilitated across multiple categories. | 2003 | dianping.com | Shanghai, China | |
| tiantu.com.cn | ||||
Conglomerate group operating a portfolio of businesses | 1999 | alibabagroup.com | Hangzhou, China |
Investor details for Delicious without waiting
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Delicious without waiting
4 people are tracked at Delicious without waiting (4 in leadership).
| Name | Role | Group |
|---|---|---|
Lu Ruihao | Co-Founder & CMO | Leadership |
Xie Xinfa | Co-Founder & CEO | Leadership |
Yang Jiajia | Co-Founder & CSO | Leadership |
Zheng Guochun | Co-Founder & CTO | Leadership |
Complete people profiles for Delicious without waiting
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Delicious without waiting
4 dated milestones of Delicious without waiting across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Delicious without waiting is founded.
- Funding First funding round.
- Funding Latest funding round, Series D, of $63.0M.
- Exit Acquired by Alibaba Group.
Web traffic of Delicious without waiting
The website of Delicious without waiting (mwee.cn) receives about 6.1K visits a month.
- Monthly visits6.1K
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Related news about Delicious Without Waiting
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Frequently Asked Questions about Delicious without waiting
Delicious without waiting was founded in 2013.
Delicious without waiting is headquartered in Shanghai, China.
Xie Xinfa is the CEO of Delicious without waiting, as recorded in our data. They have also founded this company.
Delicious without waiting is a funded company, having raised a total of $162M across 5 funding rounds to date.
The company was founded in 2013 in Shanghai, China, within the restaurant technology sector. A SaaS-based platform for managing restaurant queues and table bookings is provided, complemented by a point-of-sale system and back-end management tools. Operations focus on streamlining customer experiences and administrative processes for food service establishments in the region.
Delicious without waiting has 7 investors. Key investors include Baidu, Alibaba Group, Ctrip, Dianping, and Koubei.
Yes. Delicious without waiting was acquired by Alibaba Group in January 2021.

