Deliciously Ella

London, United Kingdom Founded: 2012 • Age: 14 yrs Acquired By Hero
Plant-based recipes, wellness programs, and products are provided.

About Deliciously Ella

Deliciously Ella is a company based in London (United Kingdom) founded in 2012, and was acquired by Hero in September 2024. Plant-based recipes, wellness programs, and products are provided. Its website deliciouslyella.com draws about 155 thousand monthly visits. Its legal entity is The Mae Deli Ltd.

Company details

Deliciously Ella was founded in 2012 in London, United Kingdom, within the wellness and plant-based food sector. Recipes focused on plant-based meals are offered, alongside wellness plans that include movement, mindfulness, and sleep resources. Plant-based food products and merchandise are available for purchase, with online membership providing access to additional content and resources. Operations are centered on digital platforms and e-commerce.

Key Metrics

Apps and channels of Deliciously Ella

its YouTube channel Deliciously Ella has 300K subscribers and 30 videos.

Deliciously Ella
YouTube 300K subscribers 30 videos Howto & Style
Open channel

Videos from Deliciously Ella

The most watched videos on Deliciously Ella's YouTube channel, Deliciously Ella (300K subscribers). Click a video to play it here.

A Sweaty 10 Minute Fire Flow | Deliciously Ella Yoga
509.5K views
Carrot Cake | Deliciously Ella | Vegan | Gluten Free
358.8K views
30 Minute Sun Salutation Flow | Deliciously Ella Yoga
327.6K views
Yoga with Deliciously Ella | 10 Minute Morning Wiggle
211.8K views

More on Deliciously Ella.

Investors in Deliciously Ella

Deliciously Ella has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Hero Group.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Flavors are processed and developed for food industry applications.
hero-group.chLenzburg, Switzerland
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Investor details for Deliciously Ella

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People of Deliciously Ella

9 people are tracked at Deliciously Ella (3 in leadership, 6 in team).

NameRoleGroup
Ella Mills
FounderLeadership
Charlotte Clark (nee Wood)
Digital DirectorLeadership
Patrick Green
Finance DirectorLeadership
Lucy Baker
Content ExecutiveTeam
Jawwad Rashid
Senior Finance Manager - Commercial & FPATeam
Rachel Whichelow
Senior Logistics ManagerTeam
Carin Crook
US PartnershipsTeam
Katy Bradbury
Junior Digital Marketing ManagerTeam
Órfhlaith Noone
Recipe DeveloperTeam
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Complete people profiles for Deliciously Ella

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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  • Team structure
  • Board tenure
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Timeline of Deliciously Ella

2 dated milestones of Deliciously Ella across 12 years, from founding to its latest funding, stage changes and deals.

  1. Founded Deliciously Ella is founded.
  2. Exit Acquired by Hero.

Web traffic of Deliciously Ella

The website of Deliciously Ella (deliciouslyella.com) receives about 155.2K visits a month.

  • Monthly visits
    155.2K

    ▲ 33.9% vs previous month

Similar websites

Websites whose visitors overlap most with Deliciously Ella. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
naturallyella.com
naturallyella.com
100%
#333,001–
alexandracooks.com
alexandracooks.com
78%
#32,166–
honestlyhealthyfood.com
honestlyhealthyfood.com
78%
–
gluten-free-vegan-girl.com
gluten-free-vegan-girl.com
74%
–
choosingraw.com
choosingraw.com
73%
–
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β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Deliciously Ella

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

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Frequently Asked Questions about Deliciously Ella

Deliciously Ella was founded in 2012.

Deliciously Ella is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Deliciously Ella was founded in 2012 in London, United Kingdom, within the wellness and plant-based food sector. Recipes focused on plant-based meals are offered, alongside wellness plans that include movement, mindfulness, and sleep resources. Plant-based food products and merchandise are available for purchase, with online membership providing access to additional content and resources. Operations are centered on digital platforms and e-commerce.

Deliciously Ella has 1 investor. Key investors include Hero Group.

Deliciously Ella operates through The Mae Deli Ltd.

Yes. Deliciously Ella was acquired by Hero in September 2024.

The website of Deliciously Ella receives about 155 thousand visits a month.

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