About DESelect
DESelect is a Technology company based in Antwerp (Belgium) founded in 2001 by Jonathan Van Driessen, and was acquired by Unaric in October 2025. Salesforce data visualization solutions are offered via a cloud platform. DESelect has raised $5.5 million across 1 funding round from investors including Unaric, Adjacent and Pieterjan Bouten. Its website deselect.com draws about 15 thousand monthly visits. DESelect offers products and services including Segment, Engage, and Search. Its focus areas include Enterprise Applications, Sales Force Automation, CRM Integration and Add ons. Its legal entity is DESelect bv.
Company details
DESelect was founded in 2001 in Antwerp, Belgium. A cloud-based platform is operated to provide solutions for Salesforce data visualization within the marketing technology sector. Salesforce marketing cloud data is segmented through drag-and-drop features. Customer behavior is analyzed using data views to identify engagement drivers. Targeting and segmentation processes are automated to support operational efficiency.
Products & Services of DESelect
DESelect offers a comprehensive portfolio of products and services, including Segment, Engage, and Search.
No-code tool for creating and filtering audiences in Salesforce Marketing Cloud
Platform for prioritizing sends and controlling communication frequency
Tool to quickly find objects in Salesforce Marketing Cloud
Apps and channels of DESelect
its YouTube channel DESelect has 1.58K subscribers and 30 videos.
Videos from DESelect
The most watched videos on DESelect's YouTube channel, DESelect (1.58K subscribers). Click a video to play it here.
More on DESelect.
Funding Insights of DESelect
DESelect has successfully raised a total of $5.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5.5 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.5M
- Total Rounds 1
- Last Round Series A — $5.5M
- First Round $5.5M
(Oct 2021)
- Investors Count 4
All 1 funding rounds of DESelect with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $5.5M | Series A | – | Adjacent |
5 investors in total: 2 institutional and 3 angel.
Investors in DESelect
DESelect has secured backing from 5 investors, including institutional and angel investors. Prominent investors backing the company include Unaric, Adjacent and Pieterjan Bouten.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| adjacent.com | ||||
PB Pieterjan Bouten | Co-founder of Showpad, active angel investor in tech startups | unknown_44f46bdb43d447a59 | ||
LJ Louis Jonckheere | Co-founder of Showpad, active angel investor in Indian startups | unknown_e78e8de6315c43d68 | ||
FL Federico Larsen | unknown_2d5541eef53b4f079 | |||
Private equity firm focused on multiple sectors | 2022 | unaric.com | London, United Kingdom |
Investor details for DESelect
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of DESelect
11 people are tracked at DESelect (3 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Jonathan Van Driessen | Co-Founder | Leadership |
Free Vercraeye | Partner Account Manager | Leadership |
🐧 Anthony Lamot | CEO & Co-Founder | Leadership |
Andrew McMullen 🐧 | Marketing Enabler | Team |
Stella Sikhila | Software Engineer | Team |
Bulut Yeşilyurt | Quality Assurance Engineer | Team |
Mouhamed Mourtada Goumbala | Software Engineer | Team |
Svetozar Radić | Frontend Web Developer | Team |
🐧 Deedee Van DESelect | Customer Success Specialist - DESelect Connect | Team |
🐧Zandra Marquez | Customer Success Lead | Team |
Mahmoud Khatib | Customer Success Manager | Team |
Complete people profiles for DESelect
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of DESelect
3 dated milestones of DESelect across 24 years, from founding to its latest funding, stage changes and deals.
- Founded DESelect is founded.
- Funding First funding round of $5.5M.
- Exit Acquired by Unaric.
Web traffic of DESelect
The website of DESelect (deselect.com) receives about 15.3K visits a month.
- Monthly visits15.3K
▼ 20.4% vs previous month
Websites whose visitors overlap most with DESelect. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sfdcfanboy.com | sfdcfanboy.com | 100% | #4,374,073 | – | |
| salesforceblogger.com | 85% | #1,770,489 | View details | ||
sfmarketing.cloud | sfmarketing.cloud | 79% | #3,273,096 | – | |
| monks.com | 74% | 247.5K | #230,950 | View details | |
| gyansys.com | 22% | #2,188,604 | View details |
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Related news about Deselect
Complete news archive for DESelect
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about DESelect
DESelect was founded in 2001 and raised its 1st funding round 20 years after it was founded.
DESelect is headquartered in Antwerp, Belgium.
DESelect is a funded company, having raised a total of $5.5M across 1 funding round to date. The company's 1st funding round was a Series A of $5.5M, raised on Oct 2021.
DESelect was founded in 2001 in Antwerp, Belgium. A cloud-based platform is operated to provide solutions for Salesforce data visualization within the marketing technology sector. Salesforce marketing cloud data is segmented through drag-and-drop features. Customer behavior is analyzed using data views to identify engagement drivers. Targeting and segmentation processes are automated to support operational efficiency.
DESelect offers Segment, Engage, and Search.
DESelect has 5 investors. Key investors include Unaric, Adjacent, Pieterjan Bouten, Louis Jonckheere, and Federico Larsen.
DESelect operates through Deselect Bv.
Yes. DESelect was acquired by Unaric in October 2025.