About Designer Wardrobe
Designer Wardrobe is a Retail company based in Auckland (New Zealand) founded in 2012. Online marketplace and rental platform offering pre-loved fashion products. Designer Wardrobe has raised $1.72 million across 2 funding rounds from investors including Aaron Bhatnagar and Creative HQ. Its website designerwardrobe.co.nz draws about 536 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is DESIGNER WARDROBE LIMITED. Its competitors include feimso and Zabeing.
Company details
Designer Wardrobe was established in 2012 in Auckland, New Zealand, as an e-commerce platform in the fashion sector. Pre-loved apparel, including dresses, tees, tops, playsuits, and footwear, along with accessories such as jewelry, eyewear, gloves, and headwear, are featured in the catalog. Rental services are supported by a postal try-on option, enabling users to test items before commitment. Operations focus on sustainable fashion access through marketplace transactions and rentals.
- Headquarters Auckland, New Zealand
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website designerwardrobe.co.nz
- Social LinkedIn X
- Legal Name Designer Wardrobe Limited
- Total Equity Funding$1.72M (USD)
in 2 rounds
- Latest Funding Round$1.7M (USD), Seed
May 2017
- InvestorsCreative HQ
& 1 more
Funding Insights of Designer Wardrobe
Designer Wardrobe has successfully raised a total of $1.72M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.7 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.72M
- Total Rounds 2
- Last Round Seed — $1.7M
- First Round $18,000
(Mar 2015)
- Investors Count 2
All 2 funding rounds of Designer Wardrobe with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2017 | $1.7M | Seed | – | – | |
| Mar 2015 | $18,000 | Seed | – | Lightning Lab | – |
2 investors in total: 1 institutional and 1 angel.
Investors in Designer Wardrobe
Designer Wardrobe has secured backing from 2 investors, including angel and venture fund investors. Prominent investors backing the company include Aaron Bhatnagar and Creative HQ.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Creative HQ is focused on supporting startups through accelerators. | lightninglab.co.nz | Wellington, New Zealand | ||
AB Aaron Bhatnagar | Angel investor and entrepreneur, co-founder of Gamezop, focused on tech startups | unknown_8e50a3c11fdf4eeab |
Investor details for Designer Wardrobe
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Timeline of Designer Wardrobe
3 dated milestones of Designer Wardrobe across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Designer Wardrobe is founded.
- Funding First funding round of $18K.
- Funding Latest funding round, Seed, of $1.7M.
Competitors of Designer Wardrobe
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| feimso.com | 2023 | Auckland, New Zealand | Online platform for fashion buying, selling, renting, and global networking services. | |||
| zabeing.com | 2020 | Hamilton, New Zealand | Operates an online marketplace for second-hand fashion products across various categories. |
Detailed competitors of Designer Wardrobe
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Web traffic of Designer Wardrobe
The website of Designer Wardrobe (designerwardrobe.co.nz) receives about 536.3K visits a month and ranks #63,893 among all websites worldwide, #3,145 in Fashion and Apparel.
- Monthly visits536.3K
▲ 4.1% vs previous month
- Unique visitors105.8K
per month
- Global rank#63,893
among all websites
- Category rank#3,145
Lifestyle · Fashion and Apparel
- Bounce rate32%
- Pages per visit8.4
- Average visit3 min 21 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with Designer Wardrobe. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rubynz.com | rubynz.com | 100% | #161,190 | – | |
theiconic.co.nz | theiconic.co.nz | 100% | #80,346 | – | |
superette.co.nz | superette.co.nz | 82% | #221,106 | – | |
recycleboutique.co.nz | recycleboutique.co.nz | 82% | #249,857 | – | |
| max.co.nz | 80% | 301.1K | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Designer Wardrobe
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Related news about Designer Wardrobe
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Frequently Asked Questions about Designer Wardrobe
Designer Wardrobe was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Designer Wardrobe is headquartered in Auckland, New Zealand.
Designer Wardrobe is a funded company, having raised a total of $1.72M across 2 funding rounds to date. The company's 1st funding round was a Seed of $18K, raised on Mar 2015.
Designer Wardrobe was established in 2012 in Auckland, New Zealand, as an e-commerce platform in the fashion sector. Pre-loved apparel, including dresses, tees, tops, playsuits, and footwear, along with accessories such as jewelry, eyewear, gloves, and headwear, are featured in the catalog. Rental services are supported by a postal try-on option, enabling users to test items before commitment. Operations focus on sustainable fashion access through marketplace transactions and rentals.
Designer Wardrobe has 2 investors. Key investors include Aaron Bhatnagar, and Creative HQ.
Designer Wardrobe operates through Designer Wardrobe Limited.
The website of Designer Wardrobe receives about 536 thousand visits a month and ranks #63,893 among all websites worldwide.