About Designers Guild
Designers Guild is a Consumer company based in London (United Kingdom) founded in 1996 by Tricia Guild, and was acquired by Dunelm in April 2025. Premium home furnishings are manufactured, designed, and retailed globally. Its chief executive, as recorded, is Simon Jeffreys. Its website designersguild.com draws about 150 thousand monthly visits. Its focus areas include Consumer Goods, Home Furnishing Products, Multi-Category and Premium. Its legal entity is DESIGNERS GUILD LIMITED. Its competitors include The White Company, Abigail Ahern and French Bedroom Company.
Company details
Designers Guild was founded in 1996 in London, United Kingdom, as a manufacturer, designer, and wholesaler in the home furnishings sector. Products are offered across home furniture, textiles, and decor categories. Distribution occurs through an online platform, company-owned stores, and worldwide retailers. Associated brands include William Yeoward, The Royal Collection, Ralph Lauren, and Christian Lacroix.
- Headquarters London, United Kingdom
- Founders Tricia Guild
- Stage Acquired
- SectorsConsumer
- Website category Business and Consumer Services · Textiles
- Email••••••••
- Phone•••• ••••
- Website designersguild.com
- Social LinkedIn X
- Acquired by Dunelm (Apr 2025)
- Legal Name Designers Guild Limited
- Date of Incorporation 15 Oct, 1970
Funding Insights of Designers Guild
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Designers Guild with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2023 | Unspecified | – | Independent Growth Finance | – |
2 investors in total: 2 institutional.
Investors in Designers Guild
Designers Guild has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Dunelm and Independent Growth Finance.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Working capital loans provider | 1997 | igfgroup.com | Redhill, United Kingdom | |
Home furnishings and in-store cafes are retailed by Dunelm. | 1979 | dunelm.com | Syston, United Kingdom |
Investor details for Designers Guild
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People of Designers Guild
17 people are tracked at Designers Guild (5 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Tricia Guild | Founder | Leadership |
Simon Jeffreys | CEO | Leadership |
Amanda Back | Head Of Communications | Leadership |
Colin Fraser | Operations Director | Leadership |
Anna-Lisa Moon | Head Of Human Resources | Leadership |
Sarah Waller | Business Systems Manager | Team |
Charlotte Jouan | Project Co Ordinator , Showrooms & Exhibitions | Team |
Hannah Bloomfield | Showroom/exhibition Designer | Team |
Jenny Hamblin | Production Manager | Team |
Ida Norrman | Customer Service Manager | Team |
Babette Huitsing | Digital Designer | Team |
Dhruti Pabari | Financial Controller | Team |
Mayada Abbas | Accounting Office Manager | Team |
Ben Roussel | Furniture Division Manager | Team |
Charlotte Clowes | PR Coordinator | Team |
Alexandra Hawker-Bath | Retail Buying And Office Manager | Team |
Amber Turner | Retail Buying Manager | Team |
Complete people profiles for Designers Guild
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Timeline of Designers Guild
3 dated milestones of Designers Guild across 29 years, from founding to its latest funding, stage changes and deals.
- Founded Designers Guild is founded.
- Funding First funding round.
- Exit Acquired by Dunelm.
Competitors of Designers Guild
Designers Guild has 3 listed competitors in our database. They include The White Company, Abigail Ahern and French Bedroom Company.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thewhitecompany.com | 1994 | London, United Kingdom | Specializes in premium home furnishings for elegant living spaces. | |||
| abigailahern.com | 2003 | London, United Kingdom | 12 | Manufactures and retails high-quality home furnishings for modern living spaces. | ||
| frenchbedroomcompany.co.uk | 2006 | Haywards Heath, United Kingdom | Online retailer of luxury beds, mattresses, linens, and home decor items. |
Detailed competitors of Designers Guild
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Web traffic of Designers Guild
The website of Designers Guild (designersguild.com) receives about 149.8K visits a month and ranks #211,217 among all websites worldwide, #5,866 in Textiles.
- Monthly visits149.8K
▲ 17.2% vs previous month
- Unique visitors51.4K
per month
- Global rank#211,217
among all websites
- Category rank#5,866
Business and Consumer Services · Textiles
- Bounce rate39%
- Pages per visit6.2
- Average visit2 min 11 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Designers Guild. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
osborneandlittle.com | osborneandlittle.com | 100% | #578,499 | – | |
elitis.fr | elitis.fr | 74% | #325,841 | – | |
| colefax.com | 73% | #644,787 | View details | ||
zoffany.com | zoffany.com | 72% | – | ||
| fabricsandpapers.com | 69% | 77.1K | #442,489 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Designers Guild
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Related news about Designers Guild
Complete news archive for Designers Guild
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Frequently Asked Questions about Designers Guild
Designers Guild was founded in 1996 and raised its 1st funding round 27 years after it was founded.
Designers Guild is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Simon Jeffreys is the CEO of Designers Guild, as recorded in our data.
Designers Guild was founded in 1996 in London, United Kingdom, as a manufacturer, designer, and wholesaler in the home furnishings sector. Products are offered across home furniture, textiles, and decor categories. Distribution occurs through an online platform, company-owned stores, and worldwide retailers. Associated brands include William Yeoward, The Royal Collection, Ralph Lauren, and Christian Lacroix.
Designers Guild's top competitors include The White Company, Abigail Ahern and French Bedroom Company.
Designers Guild has 2 investors. Key investors include Dunelm, and Independent Growth Finance.
Designers Guild operates through Designers Guild Limited.
Yes. Designers Guild was acquired by Dunelm in April 2025.
The website of Designers Guild receives about 150 thousand visits a month and ranks #211,217 among all websites worldwide.