About DeskMetrics
DeskMetrics is a Technology company based in Encruzilhada Do Sul (Brazil) founded in 2010, and was acquired by Redbrick in April 2016. Desktop application usage is tracked and analyzed in real time. DeskMetrics has raised $280 thousand across 3 funding rounds from investors including CORFO, Start-Up Chile and Redbrick. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Marketing Intelligence and Predictive Analytics.
Company details
DeskMetrics provides software to analyse desktop application usage to understand its user and improve the product based upon captured data. Developer needs to integrate special native components into application, which enable it to track clicks and when users are installing, running, uninstalling their application. Data is update in real time and can be accessed from companys web interface. It is different from it competitors in 2 ways: real time update and support for more programming language. A basic pricing plan starts from 49month for one app and 20,000 sessions, and a premium plan: 669month for 10 apps and 1 million sessions. Customer base includes Intego, ISO3, aim productions, Goto tags, GMDH shell.
- Headquarters Encruzilhada Do Sul, Brazil
- Stage Acquired
- SectorsTechnology
- Website deskmetrics.com
- Social LinkedIn X Facebook
- Acquired by Redbrick (Apr 2016)
Funding Insights of DeskMetrics
DeskMetrics has successfully raised a total of $280K across 3 strategic funding rounds. The most recent funding activity was a Seed round of $40 thousand completed in February 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $280,000
- Total Rounds 3
- Last Round Seed β $40,000
- First Round $200,000
(Dec 2010)
- Investors Count 2
All 3 funding rounds of DeskMetrics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2012 | $40,000 | Seed | β | β | |
| Jan 2012 | $40,000 | Seed | β | β | |
| Dec 2010 | $200,000 | Seed | β | β | β |
3 investors in total: 3 institutional.
Investors in DeskMetrics
DeskMetrics has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include CORFO, Start-Up Chile and Redbrick.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government-backed startup accelerator programs are operated in Chile. | startupchile.org | Santiago, Chile | ||
Limited information available | 1939 | corfo.cl | Santiago, Chile | |
Redbrick is engaged in building software for digital entrepreneurs. | rdbrck.com | Victoria, Canada |
Investor details for DeskMetrics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of DeskMetrics
4 dated milestones of DeskMetrics across 6 years, from founding to its latest funding, stage changes and deals.
- Founded DeskMetrics is founded.
- Funding First funding round of $200K.
- Funding Latest funding round, Seed, of $40K.
- Exit Acquired by Redbrick.
Web traffic of DeskMetrics
Websites that share an audience with DeskMetrics (deskmetrics.com).
Websites whose visitors overlap most with DeskMetrics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| startupchile.org | 100% | #1,601,357 | View details | ||
noowho.com | noowho.com | 90% | β | ||
metasun.com | metasun.com | 90% | β | ||
| cyfe.com | 90% | 28.3K | #1,020,229 | View details | |
| twitter.com | 66% | View details |
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Frequently Asked Questions about DeskMetrics
DeskMetrics was founded in 2010.
DeskMetrics is headquartered in Encruzilhada Do Sul, Brazil. It is registered at Encruzilhada Do Sul, Rio Grande Do Sul, Brazil.
DeskMetrics is a funded company, having raised a total of $280K across 3 funding rounds to date. The company's 1st funding round was a Seed of $200K, raised on Dec 2010.
DeskMetrics provides software to analyse desktop application usage to understand its user and improve the product based upon captured data. Developer needs to integrate special native components into application, which enable it to track clicks and when users are installing, running, uninstalling their application. Data is update in real time and can be accessed from companys web interface. It is different from it competitors in 2 ways: real time update and support for more programming language. A basic pricing plan starts from 49month for one app and 20,000 sessions, and a premium plan: 669month for 10 apps and 1 million sessions. Customer base includes Intego, ISO3, aim productions, Goto tags, GMDH shell.
DeskMetrics has 3 investors. Key investors include CORFO, Start-Up Chile, and Redbrick.
Yes. DeskMetrics was acquired by Redbrick in April 2016.
