About Detmir
Detmir is a Retail company based in Moscow (Russia) founded in 1957. Baby essentials, apparel, toys, and hygiene products are retailed. It operates on a Direct-to-Consumer (D2C) and Two-Sided Marketplace model. Detmir has raised $128.66 million across 1 funding round from investors including Russia-China Investment Fund. Its website detmir.ru draws about 5 million monthly visits. Detmir offers products and services including Children's Clothing and Footwear, Toys and Games, Diapers and Hygiene Products, and Pet Products (Zoozavr). Its focus areas include Children's Goods and Toys and Apparel. Its legal entity is ООО «ДМ». Its competitors include LOLLY DRESS and Lucky Child.
Company details
A wide range of childrens products, including clothing, footwear, toys, diapers, and hygiene items, are offered by Detmir. Operations are conducted through an online platform and physical stores across Russia, Kazakhstan, and Belarus. Pet supplies are also provided under the Zoozavr brand. The company focuses on retail and marketplace solutions for parents and children, ensuring accessibility to essential and recreational products in the childrens goods sector.
- Total Equity Funding$128.66M (USD)
in 1 rounds
- Latest Funding Round$128.66M (USD), Private Equity Round
Jan 2016
- Investors
Products & Services of Detmir
Detmir offers a comprehensive portfolio of products and services, including Children's Clothing and Footwear, Toys and Games, Diapers and Hygiene Products, and Pet Products (Zoozavr).
Children's clothing and footwear are offered for various ages.
Toys and games are provided for children's entertainment.
Diapers and hygiene products are sold for infants.
Pet products are available through the Zoozavr brand.
Apps and channels of Detmir
its YouTube channel Детский мир has 12.8K subscribers and 30 videos.
Videos from Detmir
The most watched videos on Detmir's YouTube channel, Детский мир (12.8K subscribers). Click a video to play it here.
More on Детский мир.
Funding Insights of Detmir
Detmir has successfully raised a total of $128.66M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $128.66 million completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $128.66M
- Total Rounds 1
- Last Round Private Equity Round — $128.66M
- First Round $128.66M
(Jan 2016)
- Investors Count 1
All 1 funding rounds of Detmir with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2016 | $128.66M | Private Equity Round | – | Russia-China Investment Fund | – |
1 investors in total: 1 institutional.
Investors in Detmir
Detmir has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Russia-China Investment Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by the private equity fund. | rcif.com | Moscow, Russia |
Investor details for Detmir
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Timeline of Detmir
2 dated milestones of Detmir across 59 years, from founding to its latest funding, stage changes and deals.
- Founded Detmir is founded.
- Funding First funding round of $128.7M.
Competitors of Detmir
Detmir has 2 listed competitors in our database. They include LOLLY DRESS and Lucky Child.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lollydress.ru | 2021 | Moscow, Russia | Operates a direct-to-consumer brand offering casual wear for kids. | |||
| indev1.ru | 2018 | Mytishchi, Russia | A brand specializing in high-quality kids' apparel. |
Detailed competitors of Detmir
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Detmir
The website of Detmir (detmir.ru) receives about 5M visits a month and ranks #7,934 among all websites worldwide, #342 in Childcare.
- Monthly visits5M
▼ 7.8% vs previous month
- Unique visitors1.8M
per month
- Global rank#7,934
among all websites
- Category rank#342
Lifestyle · Childcare
- Bounce rate37%
- Pages per visit6.4
- Average visit5 min 00 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Detmir. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mir-kubikov.ru | mir-kubikov.ru | 100% | #61,405 | – | |
dochkisinochki.ru | dochkisinochki.ru | 99% | – | ||
korablik.ru | korablik.ru | 99% | – | ||
| mytoys.ru | 98% | 4K | #4,441,972 | View details | |
vsekroham.ru | vsekroham.ru | 94% | #224,353 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Detmir
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Detmir
Complete news archive for Detmir
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Frequently Asked Questions about Detmir
Detmir was founded in 1957 and raised its 1st funding round 59 years after it was founded.
Detmir is headquartered in Moscow, Russia.
Detmir is a funded company, having raised a total of $128.66M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $128.66M, raised on Jan 2016.
A wide range of childrens products, including clothing, footwear, toys, diapers, and hygiene items, are offered by Detmir. Operations are conducted through an online platform and physical stores across Russia, Kazakhstan, and Belarus. Pet supplies are also provided under the Zoozavr brand. The company focuses on retail and marketplace solutions for parents and children, ensuring accessibility to essential and recreational products in the childrens goods sector.
Detmir's top competitors include LOLLY DRESS and Lucky Child.
Detmir offers Children's Clothing and Footwear, Toys and Games, Diapers and Hygiene Products, and Pet Products (Zoozavr).
Detmir has 1 investor. Key investors include Russia-China Investment Fund.
Detmir operates through Ооо «Дм».
The website of Detmir receives about 5 million visits a month and ranks #7,934 among all websites worldwide.