About Devold
Devold is a Retail company based in Bomlo (Norway) founded in 1853, and was acquired by Fenix Outdoor International in March 2025. Merino wool underwear and outdoor apparel producer. The company has 3 employees. Its website devold.com draws about 175 thousand monthly visits. Its focus areas include Consumer Goods, Apparel Brands, Sports Wear and Winter Sports. Its legal entity is Devold Latvia.
Company details
Devold was founded in 1853 in Bomlo, Norway, and operates in the apparel sector with a focus on merino wool products. A range of base layers, mid-layers, and outer layers is offered for men, women, and children, suitable for hiking, skiing, and cycling. Accessories including socks, gloves, and hats are also provided. Sustainable practices and material traceability are integrated into operations.
- Headquarters Bomlo, Norway
- Employees 3
- Stage Acquired
- SectorsRetail
- Website category Sports
- Website devold.com/en-gb
- Social Facebook Instagram
- Acquired by Fenix Outdoor International (Mar 2025)
- Legal Name Devold Latvia
- Investors
- Employee Count3
- Acquired byFenix Outdoor International
(Mar 2025)
Investors in Devold
Devold has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Fenix Outdoor International.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Outdoor clothing and equipment are developed and sold internationally. | 1960 | fenixoutdoor.com | Zug, Switzerland |
Investor details for Devold
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Devold
2 dated milestones of Devold across 172 years, from founding to its latest funding, stage changes and deals.
- Founded Devold is founded.
- Exit Acquired by Fenix Outdoor International.
Web traffic of Devold
The website of Devold (devold.com) receives about 174.9K visits a month and ranks #148,954 among all websites worldwide, #4,837 in Sports.
- Monthly visits174.9K
▼ 4% vs previous month
- Unique visitors81.2K
per month
- Global rank#148,954
among all websites
- Category rank#4,837
Sports · Sports
- Bounce rate34%
- Pages per visit7.4
- Average visit1 min 45 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Devold. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| norrona.com | 100% | #58,011 | View details | ||
devoldfabrikken.no | devoldfabrikken.no | 98% | #5,427,745 | – | |
| sportfits.at | 98% | 108.3K | #320,904 | View details | |
hardloop.dk | hardloop.dk | 93% | #439,059 | – | |
sportfits.eu | sportfits.eu | 88% | #123,518 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Devold
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Devold
Complete news archive for Devold
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Devold
Devold was founded in 1853.
Devold is headquartered in Bomlo, Norway. It is registered at Bomlo, Vestland, Norway.
Devold has 3 employees.
Devold was founded in 1853 in Bomlo, Norway, and operates in the apparel sector with a focus on merino wool products. A range of base layers, mid-layers, and outer layers is offered for men, women, and children, suitable for hiking, skiing, and cycling. Accessories including socks, gloves, and hats are also provided. Sustainable practices and material traceability are integrated into operations.
Devold has 1 investor. Key investors include Fenix Outdoor International.
Devold operates through Devold Latvia.
Yes. Devold was acquired by Fenix Outdoor International in March 2025.
The website of Devold receives about 175 thousand visits a month and ranks #148,954 among all websites worldwide.