About Diamond Whites
Diamond Whites is a Healthcare company based in London (United Kingdom) founded in 2020 by Ben Reed, and was acquired by Smile2impress in February 2023. Online platform for dental consultation and purchase of aligners. The company has 12 employees. Its chief executive, as recorded, is Ben Reed. Diamond Whites offers products and services including Invisible Aligners and Dental Monitoring App. Its focus areas include HealthTech, Healthcare Booking Platforms, Pharmacies and Medical Devices. Its legal entity is DIAMOND WHITES ALIGNERS LIMITED. Its competitors include Secret Veneers and DestinationSmile.
Company details
Diamond Whites was founded in 2020 and is based in London, United Kingdom. The platform operates in the dental sector, enabling users to book virtual consultations with dentists. Impression kits are provided for users to submit teeth impressions, which are analyzed to design customized aligners. These aligners are manufactured and delivered following professional review.
- Headquarters London, United Kingdom
- Employees 12
- Founders Ben Reed
- Stage Acquired
- SectorsHealthcare
- Phoneβ’β’β’β’ β’β’β’β’
- Website dwaligners.co.uk
- Social LinkedIn X Facebook
- Acquired by Smile2impress (Feb 2023)
- Legal Name Diamond Whites Aligners Limited
- Date of Incorporation 11 Feb, 2014
- Jurisdiction LONDON, ENGLAND
- Investors
- Employee Count12
- Acquired bySmile2impress
(Feb 2023)
Products & Services of Diamond Whites
Diamond Whites offers a comprehensive portfolio of products and services, including Invisible Aligners and Dental Monitoring App.
Aligners for straightening teeth at home with app-based monitoring.
App for tracking orthodontic progress and treatment updates.
Investors in Diamond Whites
Diamond Whites has secured backing from 1 investor. Prominent investors backing the company include Smile2impress.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Dental care is delivered via a network of clinics. | 2018 | smile2impress.com | Barcelona, Spain |
Investor details for Diamond Whites
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People of Diamond Whites
3 people are tracked at Diamond Whites (3 in leadership); the tracked headcount is 12.
| Name | Role | Group |
|---|---|---|
Ben Reed | Founder & CEO | Leadership |
Luke Desmond | Interim CFO | Leadership |
Richard Marques | Co-Founder and Clinical Director | Leadership |
Complete people profiles for Diamond Whites
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Timeline of Diamond Whites
2 dated milestones of Diamond Whites across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Diamond Whites is founded.
- Exit Acquired by Smile2impress.
Competitors of Diamond Whites
Diamond Whites has 2 listed competitors in our database. They include Secret Veneers and DestinationSmile.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| secretveneers.online | 2016 | Dorchester, United Kingdom | 2 | Offers affordable clip-in veneers to cover damaged teeth and improve smiles. | ||
| destinationsmile.co.uk | 2020 | Swindon, United Kingdom | Platform for searching, comparing, and booking private dentist providers in the UK. |
Detailed competitors of Diamond Whites
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Web traffic of Diamond Whites
The website of Diamond Whites (dwaligners.co.uk) receives about 1.9K visits a month.
- Monthly visits1.9K
▲ 4.3% vs previous month
Websites whose visitors overlap most with Diamond Whites. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
straightmyteeth.com | straightmyteeth.com | 100% | #4,203,517 | β |
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Related news about Diamond Whites
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Frequently Asked Questions about Diamond Whites
Diamond Whites was founded in 2020.
Diamond Whites is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Ben Reed is the CEO of Diamond Whites, as recorded in our data. They have also founded this company.
Diamond Whites has 12 employees.
Diamond Whites was founded in 2020 and is based in London, United Kingdom. The platform operates in the dental sector, enabling users to book virtual consultations with dentists. Impression kits are provided for users to submit teeth impressions, which are analyzed to design customized aligners. These aligners are manufactured and delivered following professional review.
Diamond Whites's top competitors include Secret Veneers and DestinationSmile.
Diamond Whites offers Invisible Aligners and Dental Monitoring App.
Diamond Whites has 1 investor. Key investors include Smile2impress.
Diamond Whites operates through Diamond Whites Aligners Limited.
Yes. Diamond Whites was acquired by Smile2impress in February 2023.

