About diff
diff is a Retail company based in Montreal (Canada) founded in 2011, and was acquired by WPP in December 2022. Provider of e-commerce support services. Its chief executive, as recorded, is Benjamin Crudo. diff offers products and services including App Development, Consulting Services, Branding and Creative, and Analytics and Experience. Its focus areas include E-Commerce Support Services and Diversified.
Company details
diff, led by Benjamin Crudo as CEO, specializes in engaging in retail operations, e-commerce support services, and diversified. Provider of e-commerce support services. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Montreal, Canada
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website diffagency.com
- Social LinkedIn X Facebook
- Acquired by WPP (Dec 2022)
Products & Services of diff
diff offers a comprehensive portfolio of products and services, including App Development, Consulting Services, Branding and Creative, and Analytics and Experience.
Develops custom apps for ecommerce platforms
Provides strategy for commerce and operations
Handles UI design and brand reimagination
Offers data strategy for customer personalization
Investors in diff
diff has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include WPP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Content marketing services are provided by WPP globally. | 1971 | wpp.com | London, United Kingdom |
Investor details for diff
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People of diff
14 people are tracked at diff (4 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Benjamin Crudo | CEO | Leadership |
Brian Gardner | Business Director | Leadership |
Jenn Hesson | VP of Operations | Leadership |
Hai-Long Nguyen | Director of Service Delivery & Principal Consultant | Leadership |
Emilie Schneider | Senior Ecommerce Project Manager | Team |
Andrea de Souza | Front-end Developer | Team |
Montserrat Collantes | Office Manager | Team |
Anne Thiébaut | Senior E-commerce Project Manager / Product Owner Specialized In Shopify Plus | Team |
Alex Young, PMP | Ecommerce Project Manager | Team |
JYOTHI LAKSHMI PUTHALATH | Software E-commerce QA lead | Team |
Jérôme Savaria-Carrière | System Integrations Project Manager | Team |
Salomé D. | Technical Project Manager | Team |
Jason Larose | Technical Support Analyst | Team |
Margaux Harito | E-com Project Manager | Team |
Complete people profiles for diff
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Timeline of diff
2 dated milestones of diff across 11 years, from founding to its latest funding, stage changes and deals.
- Founded diff is founded.
- Exit Acquired by WPP.
Web traffic of diff
The website of diff (diffagency.com) receives about 5.5K visits a month.
- Monthly visits5.5K
▲ 30.3% vs previous month
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Frequently Asked Questions about diff
diff was founded in 2011.
diff is headquartered in Montreal, Canada. It is registered at Montreal, Quebec, Canada.
Benjamin Crudo is the CEO of diff, as recorded in our data.
diff, led by Benjamin Crudo as CEO, specializes in engaging in retail operations, e-commerce support services, and diversified. Provider of e-commerce support services. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction. It continues to evolve, meeting industry challenges with strategic approaches.
diff offers App Development, Consulting Services, Branding and Creative, and Analytics and Experience.
diff has 1 investor. Key investors include WPP.
Yes. diff was acquired by WPP in December 2022.