About Dig Insights
Dig Insights is a Business Services company based in Toronto (Canada) founded in 2010 by Ian Ash, Michael Edwards, and Dominic Atkinson, and was acquired by Beringer Capital in September 2022. Provider of strategic management consulting services. The company has 34 employees. Dig Insights has completed 2 acquisitions, including Ebco and Ignite 360. Its website diginsights.com draws about 30 thousand monthly visits. Dig Insights offers products and services including Upsiide Platform, Trends and Foresight, and Jobs To Be Done. Its focus areas include Management Consulting Services and Strategy. Its legal entity is DIG INSIGHTS USA INC.
Company details
Dig Insights was founded in 2010 in Toronto, Canada, as a firm specializing in strategic management consulting. Services are focused on advisory support for business strategy and insights. Operations are centered in the consulting sector, with co-founders Ian Ash, Michael Edwards, and Dominic Atkinson leading the organization. The company serves clients through domain-based platforms, emphasizing factual analysis and management guidance in a North American context.
- Headquarters Toronto, Canada
- Employees 34
- Founders Ian Ash, Michael Edwards, Dominic Atkinson
- Stage Acquired
- SectorsBusiness Services
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website diginsights.com
- Social LinkedIn X Facebook
- Acquired by Beringer Capital (Sep 2022)
- Legal Name Dig Insights Usa Inc.
- Investors
- Employee Count34
- Investments & AcquisitionsEbco
& 1 more
- Acquired byBeringer Capital
(Sep 2022)
Products & Services of Dig Insights
Dig Insights offers a comprehensive portfolio of products and services, including Upsiide Platform, Trends and Foresight, and Jobs To Be Done.
AI-powered tool for market research and innovation testing
Service for identifying market trends and consumer needs
Framework to align products with consumer goals
Investors in Dig Insights
Dig Insights has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Beringer Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Beringer Capital is engaged in investment and value creation. | 2002 | beringercapital.com | Toronto, Canada |
Investor details for Dig Insights
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People of Dig Insights
95 people are tracked at Dig Insights (55 in leadership, 40 in team); the tracked headcount is 34.
| Name | Role | Group |
|---|---|---|
Ian Ash | Co-Founder | Leadership |
Michael Edwards | Co-Founder | Leadership |
Dominic Atkinson | Co-Founder | Leadership |
Faraz Malik | Director | Leadership |
Shadi Bakir | Vice President, Insights | Leadership |
Melissa Weiner | Insights Director | Leadership |
Shirey Lane Asquith | Senior Vice President, Key Accounts | Leadership |
Paul Gaudette | Co-Founder & CEO | Leadership |
Blythe Fletcher | Director, Insights | Leadership |
Eleni Castro | Director Of Qual Productization | Leadership |
Jacqui Vallery | Vp, Insights | Leadership |
Josh Whelan | Vp, Advanced Analytics | Leadership |
Denisa Preoteasa | Vice President Qualitative Research | Leadership |
Michael Pecoraro | VP Insights | Leadership |
Scott Burrows | Vice President | Leadership |
Margot Chi | Director, Insights | Leadership |
Erin Rouchotas | Vp, Insights | Leadership |
Troy Hansen | Director, Advanced Analytics | Leadership |
Kevin H. | Executive Vice President, Head Of Client Growth And Upsiide Programs | Leadership |
Ellen Readhead | Director, Insights | Leadership |
75 more people are available in the full profile.
Complete people profiles for Dig Insights
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Investments & Acquisitions by Dig Insights
Dig Insights has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Ebco and Ignite 360.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Ebco, now part of Dig Insights, is focused on trends and innovation consulting. | theebco.com | Austin, United States | 2015 | Oct 2024 | •••• | |
Consulting firm that offers insights, strategy, and training to help businesses | ignite-360.com | San Francisco, United States | 2011 | Aug 2024 | •••• |
Complete acquisition details for Dig Insights
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Timeline of Dig Insights
4 dated milestones of Dig Insights across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Dig Insights is founded.
- Exit Acquired by Beringer Capital.
- Acquisition Acquires Ignite 360.
- Acquisition Acquires Ebco.
Web traffic of Dig Insights
The website of Dig Insights (diginsights.com) receives about 29.6K visits a month and ranks #764,843 among all websites worldwide, #3,398 in Marketing and Advertising.
- Monthly visits29.6K
▼ 16.5% vs previous month
- Unique visitors15K
per month
- Global rank#764,843
among all websites
- Category rank#3,398
Business and Consumer Services · Marketing and Advertising
- Bounce rate44%
- Pages per visit2.6
- Average visit1 min 07 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with Dig Insights. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
kayeputnam.com | kayeputnam.com | 100% | #2,473,826 | – | |
| fabrikbrands.com | 98% | 205.3K | #242,482 | View details | |
| seaga.com | 78% | 10.8K | #2,129,158 | View details | |
sekel.tech | sekel.tech | 72% | #934,139 | – |
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Related news about Dig Insights
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Frequently Asked Questions about Dig Insights
Dig Insights was founded in 2010.
Dig Insights is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Dig Insights has 34 employees.
Dig Insights was founded in 2010 in Toronto, Canada, as a firm specializing in strategic management consulting. Services are focused on advisory support for business strategy and insights. Operations are centered in the consulting sector, with co-founders Ian Ash, Michael Edwards, and Dominic Atkinson leading the organization. The company serves clients through domain-based platforms, emphasizing factual analysis and management guidance in a North American context.
Dig Insights offers Upsiide Platform, Trends and Foresight, and Jobs To Be Done.
Dig Insights has made 2 acquisitions, including Ebco, and Ignite 360.
Dig Insights has 1 investor. Key investors include Beringer Capital.
Dig Insights operates through Dig Insights Usa Inc..
Yes. Dig Insights was acquired by Beringer Capital in September 2022.