About Digital Fuel
Digital Fuel is a company based in Los Angeles (United States) founded in 2000 by Yisrael Dancziger, and was acquired by Apptio in February 2018. IT financial management and planning software is provided. Digital Fuel has raised $51.88 million across 6 funding rounds from investors including VMware, Apptio and Apax Partners. Digital Fuel offers products and services including Apptio Costing and Apptio Planning. Its legal entity is Apptio, Inc.
Company details
Provider of IT financial management and planning software. It offers solutions for managing technology costs, optimizing budgeting and forecasting, streamlining IT billing, and benchmarking performance. The software integrates financial and operational data to provide actionable insights for smarter technology investment decisions. Its products help organizations improve cost transparency, reduce waste, and align technology investments with business priorities. The platform supports various methodologies like FinOps and SAFe.
- Headquarters Los Angeles, United States
- Founders Yisrael Dancziger
- Stage Acquired
- Email••••••••
- Phone•••• ••••
- Website digitalfuel.com
- Social LinkedIn X
- Acquired by Apptio (Feb 2018)
- Legal Name Apptio, Inc.
Products & Services of Digital Fuel
Digital Fuel offers a comprehensive portfolio of products and services, including Apptio Costing and Apptio Planning.
Technology costs are managed and analyzed using this tool to provide transparency and control over IT expenditures.
Technology forecasting and budgeting are optimized through automated processes to enhance accuracy and efficiency.
Funding Insights of Digital Fuel
Digital Fuel has successfully raised a total of $51.88M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $14.88 million completed in May 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $51.88M
- Total Rounds 6
- Last Round Series D — $14.88M
- First Round $8M
(Jul 2003)
- Investors Count 4
All 6 funding rounds of Digital Fuel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2008 | $14.88M | Series D | – | – | – |
| Oct 2007 | $4.2M | Debt – Convertible | – | – | – |
| Oct 2007 | $4M | Series D | – | – | – |
| Mar 2007 | $5M | Series D | – | – | – |
| Jan 2005 | $20M | Series D | – | – | |
| Jul 2003 | $8M | Series C | – | – |
7 investors in total: 7 institutional.
Investors in Digital Fuel
Digital Fuel has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include VMware, Apptio and Apax Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Equity investments are focused on tech, services, and consumer sectors. | 1981 | apax.com | Hong Kong, China | |
Venture capital investments are offered to promising startups. | benchmark.com | San Francisco, United States | ||
Minitoto is recognized as a leading online toto slot provider. | israelseed.com | Indonesia | ||
Early-stage VC investments are made in US, Canada, and Asia. | sigmapartners.com | Danville, United States | ||
Skyview Capital is engaged in private equity and special situation investments. | skyviewcapital.com | Los Angeles, United States | ||
Cloud spending is managed for enterprises through a specialized platform. | 2007 | apptio.com | Bellevue, United States | |
Cloud orchestration solutions are provided for multi-cloud and device applications. | 1998 | vmware.com | Palo Alto, United States |
Investor details for Digital Fuel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Digital Fuel
754 people are tracked at Digital Fuel (269 in leadership, 13 in board & advisors, 472 in team).
| Name | Role | Group |
|---|---|---|
Yisrael Dancziger | Founder | Leadership |
john keogh | Director Of Engineering | Leadership |
Oliver Wu | Managing Consultant, Strategy & Transformation, IBM Consulting | Leadership |
Yeonjoo Kim | Vp/senior Partner, Strategy, Global Offerings & Growth, IBM Consulting | Leadership |
Rob Thomas | Senior Vice President, Software And Chief Commercial Officer | Leadership |
Bonnie Pierson-Murphy | Vice President And Assistant General Counsel | Leadership |
Simone Somma | Associate Partner - Consumer Industry | Leadership |
Ian Bird | Executive Partner, Talent & Transformation | Leadership |
Divya Rajagopal | Partner & Executive Director - Hybrid Cloud | Leadership |
Kelly Carney | Partner & Client Executive – Energy Industry | IBM Consulting | Leadership |
Shreyas Vidwans | Brand Partner Specialist | Leadership |
Tejaswini Rajwade | Chief Financial Officer, India/south Asia | Leadership |
Jean-Paul Gomes | Corporate VP & Chief Customer Officer | Leadership |
Armon Dadgar | Hashicorp CTO | Leadership |
Jeevak Malhotra | Associate Partner, Americas | Leadership |
Utpal Mangla | General Manager; Distributed, Edge, Sovereign Cloud & Ecosystem Partnerships; IBM Cloud Platform | Leadership |
Joerg Ludwig | Director | Leadership |
Kevin Reick | Chief Engineer Of Post Silicon Validation, Power8 | Leadership |
Ashley Poole | Business Analytics - UKI Partner Development Manager | Leadership |
Matt McLaughlin | Global Talent Partner For Sales | Leadership |
734 more people are available in the full profile.
Complete people profiles for Digital Fuel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Digital Fuel
6 dated milestones of Digital Fuel across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Digital Fuel is founded.
- Funding First funding round of $8.0M.
- Funding Latest funding round, Series D, of $14.9M.
- Exit Acquired by VMware.
- Exit Acquired by Skyview Capital.
- Exit Acquired by Apptio.
Web traffic of Digital Fuel
Websites that share an audience with Digital Fuel (digitalfuel.com).
Websites whose visitors overlap most with Digital Fuel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
principalfocus.com | principalfocus.com | 100% | – | ||
| pcom-software.com | 100% | View details | |||
workorderts.com | workorderts.com | 100% | – | ||
| dispatchedsoftware.com | 100% | View details | |||
nexent.com | nexent.com | 100% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Digital Fuel
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Digital Fuel
Digital Fuel was founded in 2000 and raised its 1st funding round 3 years after it was founded.
Digital Fuel is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Digital Fuel is a funded company, having raised a total of $51.88M across 6 funding rounds to date. The company's 1st funding round was a Series C of $8M, raised on Jul 2003.
Provider of IT financial management and planning software. It offers solutions for managing technology costs, optimizing budgeting and forecasting, streamlining IT billing, and benchmarking performance. The software integrates financial and operational data to provide actionable insights for smarter technology investment decisions. Its products help organizations improve cost transparency, reduce waste, and align technology investments with business priorities. The platform supports various methodologies like FinOps and SAFe.
Digital Fuel offers Apptio Costing and Apptio Planning.
Digital Fuel has 7 investors. Key investors include VMware, Apptio, Apax Partners, Benchmark, and Minitoto.
Digital Fuel operates through Apptio, Inc..
Yes. Digital Fuel was acquired by Apptio in February 2018.