About Direct Energy
Direct Energy is an Energy & Utilities company based in Houston (United States) founded in 1986, and was acquired by NRG Energy in July 2020. Direct Energy is recognized as an electricity and natural gas provider. It operates on a Subscription Services and Direct-to-Consumer (D2C) model. Direct Energy has completed 6 acquisitions, including Astrum Solar, Authority Brands and Awhr. Its website directenergy.com draws about 737 thousand monthly visits. Direct Energy offers products and services including Electricity Plans, Natural Gas Plans, and Vivint Smart Home Security. Its focus areas include Energy, Utilities and Electricity and Gas Supply.
Company details
Direct Energy is established as a provider of electricity and natural gas plans across multiple states in the United States and Canada. Services are offered to both residential and business customers, including small and large businesses. Solutions such as home protection and smart home security through partnerships like Vivint are also provided. The company operates in the energy sector, focusing on delivering flexible and renewable energy options to meet diverse customer needs.
- Headquarters Houston, United States
- Stage Acquired
- SectorsEnergy & Utilities
- Website category Heavy Industry and Engineering · Energy Industry
- Email••••••••
- Phone•••• ••••
- Website directenergy.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by NRG Energy (Jul 2020)
- Legal Name Direct Energy
- InvestorsNRG Energy
& 1 more
- Investments & AcquisitionsAstrum Solar
& 5 more
- Acquired by
Products & Services of Direct Energy
Direct Energy offers a comprehensive portfolio of products and services, including Electricity Plans, Natural Gas Plans, and Vivint Smart Home Security.
Electricity plans are offered for residential and business needs.
Natural gas plans are provided for various customer types.
Smart home security solutions are offered through Vivint partnership.
Apps and channels of Direct Energy
Direct Energy publishes 2 mobile apps with over 100K+ downloads; its YouTube channel Direct Energy has 108 subscribers and 9 videos.
Videos from Direct Energy
The most watched videos on Direct Energy's YouTube channel, Direct Energy (108 subscribers). Click a video to play it here.
More on Direct Energy.
Investors in Direct Energy
Direct Energy has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include NRG Energy and Centrica.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Energy generation and storage are managed on a large scale. | 1989 | nrg.com | Princeton, United States | |
Provider of renewable energy producer and supplier services | 1997 | centrica.com | Windsor, United Kingdom |
Investor details for Direct Energy
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- Complete investor list
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Investments & Acquisitions by Direct Energy
Direct Energy has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Astrum Solar, Authority Brands and Awhr.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
SaaS-based energy management solutions are delivered to organizations. | panpwr.com | Kfar Saba, Israel | 2009 | Nov 2015 | $60M | |
Solar PV modules are manufactured for renewable energy applications. | astrum-solar.com | Windsor, Canada | 2014 | Jul 2014 | $54M | |
Water heaters and appliances are rented nationwide with installation services. | awhr.com | Buffalo Grove, United States | 2003 | Sep 2013 | $30M | |
Electricity transmission-based utility projects are developed in the United States. | gesc.com | Rockland County, United States | 1997 | May 2011 | $90M | |
Residential heating, air conditioning, and plumbing services are offered. | clockworkfranchise.com | Houston, United States | 2013 | Jun 2010 | $183M | |
Marketing, branding, and franchising services are provided for home services. | clockworkhomeservices.com | Houston, United States | 1998 | Jun 2010 | $183M |
Complete acquisition details for Direct Energy
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- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Direct Energy
10 dated milestones of Direct Energy across 34 years, from founding to its latest funding, stage changes and deals.
- Founded Direct Energy is founded.
- Exit Acquired by Centrica.
- Acquisition Acquires Authority Brands.
- Acquisition Acquires Clockwork Home Services.
- Acquisition Acquires Gateway Energy Services.
- Acquisition Acquires Awhr.
- Acquisition Acquires Astrum Solar.
- Acquisition Acquires Astrum Solar.
- Acquisition Acquires Panoramic Power.
- Exit Acquired by NRG Energy.
Web traffic of Direct Energy
The website of Direct Energy (directenergy.com) receives about 737.1K visits a month and ranks #54,429 among all websites worldwide, #295 in Energy Industry.
- Monthly visits737.1K
- Unique visitors384.5K
per month
- Global rank#54,429
among all websites
- Category rank#295
Heavy Industry and Engineering · Energy Industry
- Bounce rate40%
- Pages per visit5.0
- Average visit3 min 20 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Direct Energy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| txu.com | 100% | 1.2M | #38,074 | View details | |
choosetexaspower.org | choosetexaspower.org | 97% | – | ||
energyshop.com | energyshop.com | 91% | #2,853,003 | – | |
conedsolutions.com | conedsolutions.com | 91% | – | ||
| saveonenergy.com | 86% | 73K | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Direct Energy
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Direct Energy
Direct Energy was founded in 1986.
Direct Energy is headquartered in Houston, United States. It is registered at Houston, Texas, United States.
Direct Energy is established as a provider of electricity and natural gas plans across multiple states in the United States and Canada. Services are offered to both residential and business customers, including small and large businesses. Solutions such as home protection and smart home security through partnerships like Vivint are also provided. The company operates in the energy sector, focusing on delivering flexible and renewable energy options to meet diverse customer needs.
Direct Energy offers Electricity Plans, Natural Gas Plans, and Vivint Smart Home Security.
Direct Energy has made 6 acquisitions, including Astrum Solar, Authority Brands, and Awhr.
Direct Energy has 2 investors. Key investors include NRG Energy, and Centrica.
Direct Energy operates through Direct Energy.
Yes. Direct Energy was acquired by NRG Energy in July 2020.
Yes. Direct Energy publishes Direct Energy Account Manager and 1 more app, with over 100,000 downloads.
The website of Direct Energy receives about 737 thousand visits a month and ranks #54,429 among all websites worldwide.