About Direct Insurance
Direct Insurance is a publicly listed company based in Petah Tikva (Israel) founded in 1994. It operates as an insurance coverage is provided by Direct Insurance in Israel. The company has 1,690 employees. Its website 555.co.il draws about 335 thousand monthly visits. Its focus areas include Insurance Carriers and Diversified. Its competitors include Blue KC, Prudential, Migdal Group, Clal Insurance and Beazley and 4 more.
Company details
Direct Insurance was established in 1994 and is based in Petah Tikva, Israel. Operations are conducted as an insurance carrier within the financial services sector. Various insurance products, including property, health, and vehicle coverage, are offered to clients across Israel. The companys domain, 555.co.il, supports online access to these services. Focus remains on standard insurance policies tailored to local regulations and market needs.
- Annual Revenue$1.27 B (USD)7.27as on Dec 31, 2025
- Net Profit$111.93 M (USD)17.93as on Dec 31, 2025
- Employee Count1,690
Apps and channels of Direct Insurance
Direct Insurance publishes 2 mobile apps with over 100K+ downloads.
People of Direct Insurance
81 people are tracked at Direct Insurance (19 in leadership, 62 in team); the tracked headcount is 1,690.
| Name | Role | Group |
|---|---|---|
Natali George | Head Of Project Management | Leadership |
Osnat Ophir-Sade | Senior Legal Advisor & Chief Compliance Officer | Leadership |
Vered Barzilai | Head Of Marketing And Communication At Bituach Yashir | Leadership |
Yaacov Haber | Chief Executive Officer | Leadership |
Arik Cohen | Chief Of Staff -sales & Service Division | Leadership |
Doron Shai | Head Of Learning And OD | Leadership |
Tamar M. | Chief Accountant | Leadership |
Gennadi Zimmerman | Chief Software & Infrastructure Architect | Leadership |
Raz Bartov | VP , Head Of Technology& Innovation | Leadership |
Miri Levin | VP Of Sales & Customer Service | Leadership |
Daphna Kleiner | HR VP | Leadership |
Yaniv Genzer | Head Of Business Development & Partnerships | Leadership |
Keren Adir | Chief Audit Executive | Leadership |
Keren Zvi Arie | Head Of Strategy And Economics | Leadership |
Ganit Gur | Head Of Digital Channel | Transformation | Leadership |
Moti Omur | Head Of Data | Leadership |
Liron Keren | Director Of Engineering, Claims | Leadership |
Naama Hashmonai | Chief Actuary | Leadership |
Yonatan Lupu | Head Of Digital, Data And Infrastructure | Leadership |
Julia Feldman | Actuarial Specialist | Team |
61 more people are available in the full profile.
Complete people profiles for Direct Insurance
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IPO & Listings of Direct Insurance
Direct Insurance is a publicly listed company on the TASE with ticker symbol IDIN in Israel, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date15 Aug 2013
- Listed onTLV: IDIN
- Listed entityI.D.I. Insurance Company Ltd.
- Exchange sectorFinance
- ISINIL0011295016
- Share price24,950.00 ILA (+3.57% on the day) · 2026-10-14
- Market capitalisation3,562,912,968.00 ILA
- Price to earnings10.0
- EPS (diluted, trailing year)24.95 ILA
- Dividend yield7.86%
- Volume (last session)9,716
Financials of Direct Insurance
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 4.04B ILS | 356.9M ILS | – |
| 2024 | 3.77B ILS | 302.7M ILS | – |
| 2023 | 2.62B ILS | 139.2M ILS | – |
| 2022 | 2.09B ILS | 84.4M ILS | – |
| 2021 | 2.00B ILS | 201.2M ILS | – |
Detailed financial statements for Direct Insurance
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Competitors of Direct Insurance
Direct Insurance has 9 listed competitors in our database. They include Blue KC, Prudential, Migdal Group, Clal Insurance and Beazley, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bluekc.com | 1938 | Kansas, United States | – | 1,596 | Provides health insurance plans for individuals, families, employers, and Medicare recipients. | |
| prudential.co.uk | 1848 | London, United Kingdom | – | 17,143 | Financial services for pensions and investments are provided by Prudential. | |
| migdal.co.il | 1935 | Petah Tikva, Israel | – | 5,164 | Insurance and financial services are offered in Israel. | |
| clalbit.co.il | 1987 | Tel Aviv, Israel | – | – | Insurance services are offered to clients in Israel. | |
| beazley.com | 1986 | London, United Kingdom | – | 712 | Specialist insurance and reinsurance are underwritten for clients worldwide. | |
| fnx.co.il | 1949 | – | – | – | Diversified insurance services are provided across various sectors by Fnx. | |
| ayalon-ins.co.il | 1976 | Ramat Gan, Israel | – | – | Diversified insurance products are provided across various sectors in Israel. | |
| d-ifi.com | 1994 | Petah Tikva, Israel | – | – | Provides financial services in insurance, consumer credit, and real estate markets via subsidiaries. | |
| zur-shamir.com | 1957 | Petah Tikva, Israel | – | – | Insurance, consumer credit, and real estate sectors are managed. |
Detailed competitors of Direct Insurance
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Web traffic of Direct Insurance
The website of Direct Insurance (555.co.il) receives about 334.8K visits a month and ranks #111,552 among all websites worldwide, #7,002 in Insurance.
- Monthly visits334.8K
▼ 7.7% vs previous month
- Unique visitors187K
per month
- Global rank#111,552
among all websites
- Category rank#7,002
Finance · Insurance
- Bounce rate48%
- Pages per visit3.8
- Average visit2 min 10 sec
- DevicesDesktop 27% Β· Mobile 73%
Websites whose visitors overlap most with Direct Insurance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
9000000.co.il | 9000000.co.il | 100% | – | #280,077 | β |
aig.co.il | aig.co.il | 94% | – | #115,525 | β |
| clalbit.co.il | 91% | 789.7K | #53,158 | View details | |
| lbr.co.il | 81% | 252.9K | #106,443 | View details | |
| fnx.co.il | 80% | 1.5M | #29,809 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Direct Insurance
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Insurance & Risk Management
10 companies that operate in the same segment as Direct Insurance (Insurance & Risk Management), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Health insurance plans are offered for individuals and families. | 2006 | Chennai, Tamil Nadu, India | USD 783.29 M | USD 1.9 B | 15,820 | |
Life, health, and general insurance services are provided across India. | 2001 | Mumbai, Maharashtra, India | USD 306.52 M | USD 2.88 B | 16,700 | |
Financial solutions including loans and insurance are offered. | 2007 | Pune, Maharashtra, India | – | USD 15.24 B | 126 | |
Life Insurance joint venture between SBI and BNP Paribas Cardiff | 2000 | Mumbai, Maharashtra, India | USD 264 M | USD 14.28 B | 26,360 | |
Insurance, banking, and wealth management services are provided worldwide. | 1816 | Paris, France | – | USD 128.35 B | 100,040 | |
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | – | – | |
Financial institution offering insurance & transaction services | 1847 | Jacksonville, United States | USD 500 M | USD 14.51 B | 23,530 | |
Integrated healthcare services and coverage are provided nationwide. | 1945 | United States | – | – | – | |
Cloud-based employee benefits administration solutions are delivered. | 1998 | West Des Moines, Iowa, United States | USD 65.16 M | – | – |
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Frequently Asked Questions about Direct Insurance
Direct Insurance was founded in 1994.
Direct Insurance is headquartered in Petah Tikva, Israel. It is registered at Petah Tikva, Central District, Israel.
Direct Insurance has 1,690 employees.
Annual revenue of Direct Insurance is $1.27B as on Dec 31, 2025.
Direct Insurance was established in 1994 and is based in Petah Tikva, Israel. Operations are conducted as an insurance carrier within the financial services sector. Various insurance products, including property, health, and vehicle coverage, are offered to clients across Israel. The companys domain, 555.co.il, supports online access to these services. Focus remains on standard insurance policies tailored to local regulations and market needs.
Direct Insurance's top competitors include Fnx, Beazley and Migdal Group.
Yes, Direct Insurance is publicly traded on TASE under the ticker symbol IDIN.
Yes. Direct Insurance publishes ΧΧΧΧΧ ΧΧ©ΧΧ¨ and 1 more app, with over 100,000 downloads.
The website of Direct Insurance receives about 335 thousand visits a month and ranks #111,552 among all websites worldwide.