About Direct Lending
Direct Lending is a company based in Cyberjaya (Malaysia) founded in 2016 by Yik Seong Hui. It operates as a B2C, and Marketplace. Direct Lending offers products and services including Personal Loans, Auto Service Financing, and SME Micro Financing. Direct Lending operates in a competitive market with competitors including Moneylion, iP2PGlobal, Platinum Fund, Emicro and Xanderia, among others.
- Headquarter Cyberjaya, Malaysia
- Founders Yik Seong Hui
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Sectors
Financial Services
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Email
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Phone
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Website
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Social
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- Legal Name Direct Lending Sdn. Bhd.
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Annual Revenue
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Net Profit
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Latest Funding Round
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Investors
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Employee Count
Employee Count
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Products & Services of Direct Lending
Direct Lending offers a comprehensive portfolio of products and services, including Personal Loans, Auto Service Financing, and SME Micro Financing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Online platform for securing personal loans quickly
Financing for car repairs with flexible payment options
Loans for small businesses up to RM200,000 with fast approvals
Funding Insights of Direct Lending
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Direct Lending
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Direct Lending
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Direct Lending Comparisons
Competitors of Direct Lending
Direct Lending operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Moneylion, iP2PGlobal, Platinum Fund, Emicro and Xanderia, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Instant consumer loans and mobile banking are offered online.
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Sharia-compliant decentralized P2P lending is facilitated on Ethereum.
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Operates an online direct lending platform for personal loans.
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Provides quick legal cash loans through mobile app for eligible Malaysians.
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| domain | founded_year | HQ Location |
Provides Shariah-compliant personal financing and takaful for civil servants.
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| domain | founded_year | HQ Location |
P2P lending platform for personal loans and financing.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Direct Lending
When was Direct Lending founded?
Direct Lending was founded in 2016.
Where is Direct Lending located?
Direct Lending is headquartered in Cyberjaya, Malaysia. It is registered at Cyberjaya, Selangor, Malaysia.
What does Direct Lending do?
Direct Lending is an online financial platform based in Kuala Lumpur, Malaysia, offering personal loans, auto service financing, and SME micro financing. It connects users with banks and cooperatives for quick approvals without upfront payments. The service targets civil servants, salaried employees, and business owners, providing accessible lending solutions through a user-friendly application process.
Who are the top competitors of Direct Lending?
Direct Lending's top competitors include Moneylion, iP2PGlobal and Platinum Fund.
What products or services does Direct Lending offer?
Direct Lending offers Personal Loans, Auto Service Financing, and SME Micro Financing.