Directed

Vista, United States Founded: 1982 • Age: 44 yrs Acquired By VOXX International
Vehicle safety and remote start solutions are manufactured by Directed.
Request Access

About Directed

Directed is a company based in Vista (United States) founded in 1982 was acquired by VOXX International in July 2020.. Directed has completed 3 acquisitions, including Alcohol Detection Systems, Polk Audio and Stopdwi.com. Directed offers products and services including VIPER, AstroStart, and SMARTSTART. Directed operates in a competitive market with competitors including Transense Technologies, Key Safety Systems, Joyson Safety Systems, Autel and ARC Automotive, among others.

  • Headquarter Vista, United States
  • Sectors
    Transportation, Automotive & Logistics
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Transportation, Automotive & Logistics → Automotive Manufacturing & Engineering
Key Metrics
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Directed

Directed offers a comprehensive portfolio of products and services, including VIPER, AstroStart, and SMARTSTART. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Provides vehicle security and remote start functionality.

Enables remote vehicle starting for convenience.

Offers cloud-based vehicle control and tracking features.

Funding Insights of Directed

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Directed

Directed has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include VOXX International and DEI Sales-Central. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Automotive and consumer electronics products are designed, manufactured, and marketed.
Founded Year Domain Location
Strategy consulting and training services are provided to clients.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Directed

Directed has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Alcohol Detection Systems, Polk Audio and Stopdwi.com. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Provider of alcohol detection system services
2012
Alcohol detection systems are supplied for vehicle ignition interlocks.
2002
Noninvasive patient monitoring solutions are developed for healthcare applications.
1972
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Directed

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Directed Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Directed

Directed operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Transense Technologies, Key Safety Systems, Joyson Safety Systems, Autel and ARC Automotive, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Automotive sensors are manufactured by Transense Technologies for industry use.
domain founded_year HQ Location
Automotive safety components and systems are manufactured and supplied.
domain founded_year HQ Location
Passive automotive safety components are manufactured and supplied globally.
domain founded_year HQ Location
Vehicle and battery diagnostics systems are manufactured by Autel.
domain founded_year HQ Location
Inflators for automotive safety are manufactured and supplied.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Directed

Frequently Asked Questions about Directed

When was Directed founded?

Directed was founded in 1982.

Where is Directed located?

Directed is headquartered in Vista, United States. It is registered at Vista, California, United States.

What does Directed do?

Directed Electronics was founded in 1982 and is headquartered in Vista, United States. Vehicle security and ignition systems are produced for the automotive sector. The portfolio encompasses brands like Viper and AstroStart, which support remote vehicle starting via mobile apps. Clifford and Python brands deliver anti-theft features and alcohol detection tools. Operations center on manufacturing and distribution of these safety solutions.

Who are the top competitors of Directed?

Directed's top competitors include Transense Technologies, Key Safety Systems and Joyson Safety Systems.

What products or services does Directed offer?

Directed offers VIPER, AstroStart, and SMARTSTART.

How many acquisitions has Directed made?

Directed has made 3 acquisitions, including Alcohol Detection Systems, Polk Audio, and Stopdwi.com.

Who are Directed's investors?

Directed has 2 investors. Key investors include VOXX International, and DEI Sales-Central.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available