About Directed
Directed is a company based in Vista (United States) founded in 1982 was acquired by VOXX International in July 2020.. Directed has completed 3 acquisitions, including Alcohol Detection Systems, Polk Audio and Stopdwi.com. Directed offers products and services including VIPER, AstroStart, and SMARTSTART. Directed operates in a competitive market with competitors including Transense Technologies, Key Safety Systems, Joyson Safety Systems, Autel and ARC Automotive, among others.
- Headquarter Vista, United States
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Sectors
Transportation, Automotive & Logistics
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
VOXX International
& 1 more
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Employee Count
Employee Count
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Investments & Acquisitions
Alcohol Detection Systems
& 2 more
- Acquired by
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Products & Services of Directed
Directed offers a comprehensive portfolio of products and services, including VIPER, AstroStart, and SMARTSTART. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides vehicle security and remote start functionality.
Enables remote vehicle starting for convenience.
Offers cloud-based vehicle control and tracking features.
Funding Insights of Directed
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Directed
Directed has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include VOXX International and DEI Sales-Central. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Automotive and consumer electronics products are designed, manufactured, and marketed.
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Strategy consulting and training services are provided to clients.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Directed
Directed has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Alcohol Detection Systems, Polk Audio and Stopdwi.com. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Provider of alcohol detection system services
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2012 | ||||
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Alcohol detection systems are supplied for vehicle ignition interlocks.
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2002 | ||||
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Noninvasive patient monitoring solutions are developed for healthcare applications.
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1972 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Directed
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Directed Comparisons
Competitors of Directed
Directed operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Transense Technologies, Key Safety Systems, Joyson Safety Systems, Autel and ARC Automotive, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Automotive sensors are manufactured by Transense Technologies for industry use.
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Automotive safety components and systems are manufactured and supplied.
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Passive automotive safety components are manufactured and supplied globally.
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| domain | founded_year | HQ Location |
Vehicle and battery diagnostics systems are manufactured by Autel.
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| domain | founded_year | HQ Location |
Inflators for automotive safety are manufactured and supplied.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Directed
Frequently Asked Questions about Directed
When was Directed founded?
Directed was founded in 1982.
Where is Directed located?
Directed is headquartered in Vista, United States. It is registered at Vista, California, United States.
What does Directed do?
Directed Electronics was founded in 1982 and is headquartered in Vista, United States. Vehicle security and ignition systems are produced for the automotive sector. The portfolio encompasses brands like Viper and AstroStart, which support remote vehicle starting via mobile apps. Clifford and Python brands deliver anti-theft features and alcohol detection tools. Operations center on manufacturing and distribution of these safety solutions.
Who are the top competitors of Directed?
Directed's top competitors include Transense Technologies, Key Safety Systems and Joyson Safety Systems.
What products or services does Directed offer?
Directed offers VIPER, AstroStart, and SMARTSTART.
How many acquisitions has Directed made?
Directed has made 3 acquisitions, including Alcohol Detection Systems, Polk Audio, and Stopdwi.com.
Who are Directed's investors?
Directed has 2 investors. Key investors include VOXX International, and DEI Sales-Central.
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