DIRTEA

London, United Kingdom Founded: 2020 • Age: 6 yrs
Online sales of mushroom powders, teas, and coffees are facilitated.

About DIRTEA

DIRTEA is a company based in London (United Kingdom) founded in 2020 by Simon Salter and Andrew Salter.. The company has 3 employees as of August 31, 2020. DIRTEA offers products and services including DIRTEA Coffee, DIRTEA Matcha, DIRTEA Cacao, DIRTEA Chai, and DIRTEA Powders. DIRTEA operates in a competitive market with competitors including Haldiram, Organic India, Nurture Brands, Castell Howell and Julienne Bruno, among others.

  • Headquarter London, United Kingdom
  • Employees 3 as on 31 Aug, 2020
  • Founders Simon Salter, Andrew Salter
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Dirtea Ltd
  • Date of Incorporation 23 Aug, 2019
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
    $-592.34 K (USD)
    -127
    as on Aug 31, 2022
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    3

    as on Aug 31, 2020

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Products & Services of DIRTEA

DIRTEA offers a comprehensive portfolio of products and services, including DIRTEA Coffee, DIRTEA Matcha, DIRTEA Cacao, DIRTEA Chai, and DIRTEA Powders. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Coffee blended with mushrooms for energy and focus enhancement

Matcha mixed with extracts for mental clarity and beauty benefits

Cacao combined with mushrooms for calm and immunity support

Chai infused with extracts for energy and relaxation

Pure mushroom powders for daily wellness and health maintenance

People of DIRTEA
Headcount 10-50
Employee Profiles 6
Employee Profiles
People
Adil Khan
Sales, Retail & NPD
People
Anwar E.
Growth Manager
People
Ben Sumadiwiria
Partner And Head Of Content
People
Andrew Salter
Founder & CMO

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Funding Insights of DIRTEA

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by DIRTEA

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - DIRTEA

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Dirtea Comparisons

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Competitors of DIRTEA

DIRTEA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Haldiram, Organic India, Nurture Brands, Castell Howell and Julienne Bruno, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
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Organic tea and herbal supplements are produced and marketed globally.
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Multi-category grocery supplies are offered via an internet-first brand.
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Food wholesaling and catering solutions are provided across UK regions.
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Plant-based multi-category food and beverage products are offered.
domain founded_year HQ Location
Internet first brand of doughnuts, ice cream, cookies, chocolate, and coffee
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Dirtea

Frequently Asked Questions about DIRTEA

When was DIRTEA founded?

DIRTEA was founded in 2020.

Where is DIRTEA located?

DIRTEA is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of DIRTEA?

Andrew Salter is the current CEO of DIRTEA. They have also founded this company.

How many employees does DIRTEA have?

As of Aug 31, 2020, the latest employee count at DIRTEA is 3.

What does DIRTEA do?

DIRTEA was established in 2020 in London, United Kingdom, as an internet-first brand focused on mushroom-based products. Mushroom powders, teas, and coffees are offered through online channels within the health and wellness sector. Operations are led by co-founders Simon Salter and Andrew Salter, with Andrew serving as CEO. Distribution occurs primarily via the companys domain, dirteaworld.com, targeting consumers interested in functional beverages.

Who are the top competitors of DIRTEA?

DIRTEA's top competitors include Haldiram, Organic India and Nurture Brands.

What products or services does DIRTEA offer?

DIRTEA offers DIRTEA Coffee, DIRTEA Matcha, DIRTEA Cacao, DIRTEA Chai, and DIRTEA Powders.

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