About Discovery Parks
Discovery Parks is a Travel & Hospitality company based in Adelaide (Australia) founded in 2004, and was acquired by Sunsuper in February 2014. Lifestyle holiday and theme parks are operated in Australia. Its website discoveryholidayparks.com.au draws about 633 thousand monthly visits. Discovery Parks offers products and services including Holiday Parks, Resorts, and Outdoor Experiences. Its focus areas include Travel and Hospitality Tech, Theme Parks Tech, B2C and Discovery Platforms. Its legal entity is Discovery Holiday Parks.
Company details
Discovery Parks was founded in 2004 and is headquartered in Adelaide, Australia. Operations focus on the leisure and hospitality sector, where a variety of lifestyle holiday and theme parks are managed. Facilities provided include ski fields, water parks, coastal and aquatic sites, caravan and camping areas, and family-oriented parks. Additional services encompass accommodations, catering, healthcare, and various amenities to support visitors.
- Headquarters Adelaide, Australia
- Stage Acquired
- SectorsTravel & Hospitality
- Website category Travel and Tourism
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- Website discoveryholidayparks.com.au
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Sunsuper (Feb 2014)
- Legal Name Discovery Holiday Parks
Products & Services of Discovery Parks
Discovery Parks offers a comprehensive portfolio of products and services, including Holiday Parks, Resorts, and Outdoor Experiences.
Offers camping and cabin stays in natural environments for tourists.
Provides resort facilities with activities like fishing and 4WDing.
Facilitates nature-based activities and family outings in parks.
Apps and channels of Discovery Parks
its YouTube channel Discovery Parks has 2.43K subscribers and 30 videos.
Videos from Discovery Parks
The most watched videos on Discovery Parks's YouTube channel, Discovery Parks (2.43K subscribers). Click a video to play it here.
More on Discovery Parks.
Investors in Discovery Parks
Discovery Parks has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Sunsuper.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Serves as a superannuation fund providing retirement savings solutions in Australia. | 1987 | sunsuper.com.au | Brisbane, Australia |
Investor details for Discovery Parks
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People of Discovery Parks
35 people are tracked at Discovery Parks (6 in leadership, 29 in team).
| Name | Role | Group |
|---|---|---|
Matthew Lang | Chief Operations Officer | Leadership |
Grant Wilckens | CEO, Founder | Leadership |
Kate Berry | Chief People Officer | Leadership |
Luke Johnston | General Manager | Leadership |
Jodie Mott | General Manager - El Questro | Leadership |
Gerard C Ma | General Manager Technology Operations | Leadership |
Craig Uppington | Financial Planning And Analysis Manager | Team |
Citra Widiastuti | Assistant Park Manager | Team |
Jamie Vuyk | IT Infrastructure Service Owner | Team |
Erin Warnecke | Loyalty Operations Manager | Team |
Emina Forbes | National Operations Manager | Team |
Rachel Greeneklee | Transactional Services Manager | Team |
Gavin Harris | Project Delivery Manager | Team |
Jennie Kerr | Senior Business Analyst | Team |
Louise Kraws | Regional Operations Manager | Team |
Bradley Kerkman | Senior Regional Operations Manager | Team |
Kirsty Hack | Senior Manager - Learning And Talent | Team |
Kym Smith | Payroll Officer | Team |
Gary May | Category Manager | Team |
Wayne Chang | Special Projects Consultant | Team |
15 more people are available in the full profile.
Complete people profiles for Discovery Parks
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Discovery Parks
2 dated milestones of Discovery Parks across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Discovery Parks is founded.
- Exit Acquired by Sunsuper.
Web traffic of Discovery Parks
The website of Discovery Parks (discoveryholidayparks.com.au) receives about 633.4K visits a month and ranks #77,460 among all websites worldwide, #2,167 in Travel and Tourism.
- Monthly visits633.4K
▲ 31% vs previous month
- Unique visitors206.7K
per month
- Global rank#77,460
among all websites
- Category rank#2,167
Travel and Tourism · Travel and Tourism
- Bounce rate42%
- Pages per visit5.1
- Average visit2 min 32 sec
- DevicesDesktop 28% Β· Mobile 72%
Websites whose visitors overlap most with Discovery Parks. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nrmaparksandresorts.com.au | 100% | 440.4K | #130,084 | View details | |
tripadvisor.com.au | tripadvisor.com.au | 78% | #7,062 | β | |
big4.com.au | big4.com.au | 74% | #35,902 | β | |
discoveryparks.com.au | discoveryparks.com.au | 65% | #4,813,361 | β | |
southaustralia.com | southaustralia.com | 64% | #65,553 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Discovery Parks
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- Audience overlap
- Engagement analytics
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Related news about Discovery Parks
Complete news archive for Discovery Parks
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Frequently Asked Questions about Discovery Parks
Discovery Parks was founded in 2004.
Discovery Parks is headquartered in Adelaide, Australia. It is registered at Adelaide, South Australia, Australia.
Discovery Parks was founded in 2004 and is headquartered in Adelaide, Australia. Operations focus on the leisure and hospitality sector, where a variety of lifestyle holiday and theme parks are managed. Facilities provided include ski fields, water parks, coastal and aquatic sites, caravan and camping areas, and family-oriented parks. Additional services encompass accommodations, catering, healthcare, and various amenities to support visitors.
Discovery Parks offers Holiday Parks, Resorts, and Outdoor Experiences.
Discovery Parks has 1 investor. Key investors include Sunsuper.
Discovery Parks operates through Discovery Holiday Parks.
Yes. Discovery Parks was acquired by Sunsuper in February 2014.
The website of Discovery Parks receives about 633 thousand visits a month and ranks #77,460 among all websites worldwide.

