About DNA Payments
DNA Payments is a Retail company based in London (United Kingdom) founded in 2018 by Arif Babayev and Nurlan Zhagiparov. Payment solutions are offered for online and POS businesses. It operates in the Retail and Financial Services sectors. DNA Payments has raised $141.01 million across 1 funding round from investors including Alchemy Partners. The company has 143 employees. DNA Payments has completed 6 acquisitions, including Active Payments, CR7 Services and Card Cutters. Its chief executive, as recorded, is Arif Babayev. Its website dnapayments.com draws about 300 thousand monthly visits. DNA Payments offers products and services including Payment Terminals, Online Payments, and ePOS Systems. Its focus areas include In Store Retail Tech, POS, FinTech and Payments. Its legal entity is DNA PAYMENTS LIMITED.
Company details
Founded in 2018 and based in London, United Kingdom, DNA Payments operates in the fintech sector. Infrastructure is provided for an intelligent payment ecosystem, including card readers and integrated payments. POS solutions are delivered for offline businesses, alongside omnichannel options to support diverse transactional needs across digital and physical channels.
- Headquarters London, United Kingdom
- Employees 143
- Founders Arif Babayev, Nurlan Zhagiparov
- SectorsRetailFinancial Services
- Website category Finance · Financial Planning and Management
- Email••••••••
- Phone•••• ••••
- Website dnapayments.com
- Social LinkedIn Facebook
- Legal Name Dna Payments Limited
- Date of Incorporation 17 Jan, 2018
- Jurisdiction LONDON, UNITED KINGDOM
- Annual Revenue$27.91 M (USD)93as on Dec 31, 2022
- Net Profit-$25.96 M (USD)-161as on Dec 31, 2022
- EBITDA-$26.22 M (USD)-147as on Dec 31, 2022
- Total Equity Funding$141.01M (USD)
in 1 rounds
- Latest Funding Round$141.01M (USD), Series D
Jun 2021
- Investors
- Employee Count143
- Investments & AcquisitionsActive Payments
& 5 more
Products & Services of DNA Payments
DNA Payments offers a comprehensive portfolio of products and services, including Payment Terminals, Online Payments, and ePOS Systems.
Devices for in-person card payments and transactions
Gateway for secure website and remote payments
Integrated systems for point-of-sale operations
Funding Insights of DNA Payments
DNA Payments has successfully raised a total of $141.01M through 1 strategic funding round. The most recent funding activity was a Series D round of $141.01 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $141.01M
- Total Rounds 1
- Last Round Series D — $141.01M
- First Round $141.01M
(Jun 2021)
- Investors Count 1
All 1 funding rounds of DNA Payments with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $141.01M | Series D | – | – |
1 investors in total: 1 institutional.
Investors in DNA Payments
DNA Payments has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Alchemy Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm | alchemypartners.co.uk | London, United Kingdom |
Investor details for DNA Payments
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- Complete investor list
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People of DNA Payments
14 people are tracked at DNA Payments (9 in leadership, 5 in team); the tracked headcount is 143.
| Name | Role | Group |
|---|---|---|
Arif Babayev | Co-Founder & CEO | Leadership |
Nurlan Zhagiparov | Co-Founder | Leadership |
Andriy Pronchenko | Chief Legal Officer | Leadership |
Eugene Shokarev | Products & Marketing Director | Leadership |
Ben Moore | Head Of Client & Solution Delivery | Leadership |
Fiona de Luca | Operations Director | Leadership |
Andrey Pronchenko | Chief Legal Officer | Leadership |
Rinat Tukmullin | Head of Processing & Informational Security | Leadership |
Tom Caulton | CFO | Leadership |
Natalie Carter-Firth | HR Operations Manager | Team |
Emily Halsey | Supply Chain Manager | Team |
Elliott Shreeves | Senior Corporate Account Manager | Team |
Paul Holt | Customer Service Team Manager | Team |
Samuel Such | Contact Centre Manager | Team |
Complete people profiles for DNA Payments
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by DNA Payments
DNA Payments has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Active Payments, CR7 Services and Card Cutters.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Payment processing services are provided to merchants across the UK. | firstpaymentmerchantservices.co.uk | Camberley, United Kingdom | 2011 | Feb 2022 | •••• | |
Online payments platforms and POS terminals are provided for businesses. | card-cutters.com | Worksop, United Kingdom | 2009 | Feb 2022 | •••• | |
Provider of customer experience services | kwalitas.co.uk | Peterborough, United Kingdom | 2014 | Feb 2022 | •••• | |
Payment processing solutions are offered to businesses for various transactions. | activepayments.co.uk | Manchester, United Kingdom | 2010 | Jan 2021 | •••• | |
Zash is recognized as a provider of cloud-based EPOS solutions. | getzash.com | London, United Kingdom | 2014 | Jan 2020 | •••• | |
Provider of payment solutions | cr7services.com | Maidstone, United Kingdom | 2014 | Oct 2019 | •••• |
Complete acquisition details for DNA Payments
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of DNA Payments
8 dated milestones of DNA Payments across 4 years, from founding to its latest funding, stage changes and deals.
- Founded DNA Payments is founded.
- Acquisition Acquires CR7 Services.
- Acquisition Acquires Zash.
- Acquisition Acquires Active Payments.
- Funding First funding round of $141.0M.
- Acquisition Acquires Kwalitas.
- Acquisition Acquires Card Cutters.
- Acquisition Acquires First Payment Merchant Services.
Web traffic of DNA Payments
The website of DNA Payments (dnapayments.com) receives about 300.5K visits a month and ranks #186,889 among all websites worldwide, #11,443 in Financial Planning and Management.
- Monthly visits300.5K
▲ 3.4% vs previous month
- Unique visitors146.7K
per month
- Global rank#186,889
among all websites
- Category rank#11,443
Finance · Financial Planning and Management
- Bounce rate62%
- Pages per visit1.6
- Average visit36 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with DNA Payments. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| trustpayments.com | 100% | 154.5K | #253,656 | View details | |
| paypal.com | 46% | 487.9M | #58 | View details | |
| x.com | 35% | 4.5B | #5 | View details | |
| twitch.tv | 32% | 1.1B | #44 | View details | |
ebay.co.uk | ebay.co.uk | 31% | #142 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for DNA Payments
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Related news about Dna Payments
Complete news archive for DNA Payments
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Frequently Asked Questions about DNA Payments
DNA Payments was founded in 2018 and raised its 1st funding round 3 years after it was founded.
DNA Payments is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Arif Babayev is the CEO of DNA Payments, as recorded in our data. They have also founded this company.
DNA Payments is a funded company, having raised a total of $141.01M across 1 funding round to date. The company's 1st funding round was a Series D of $141.01M, raised on Jun 2021.
DNA Payments has 143 employees.
Annual revenue of DNA Payments is $27.91M as on Dec 31, 2022.
Founded in 2018 and based in London, United Kingdom, DNA Payments operates in the fintech sector. Infrastructure is provided for an intelligent payment ecosystem, including card readers and integrated payments. POS solutions are delivered for offline businesses, alongside omnichannel options to support diverse transactional needs across digital and physical channels.
DNA Payments offers Payment Terminals, Online Payments, and ePOS Systems.
DNA Payments has made 6 acquisitions, including Active Payments, CR7 Services, and Card Cutters.
DNA Payments has 1 investor. Key investors include Alchemy Partners.
DNA Payments operates through Dna Payments Limited.
The website of DNA Payments receives about 300 thousand visits a month and ranks #186,889 among all websites worldwide.