About Do-IT
Do-IT is an Education company based in Cardiff (United Kingdom) founded in 2011 by Amanda Kirby and Ian Smythe, and was acquired by Lexxic in November 2024. Web-based assessment and management system provider. The company has 1 employees. Its chief executive, as recorded, is Amanda Kirby. Its website doitprofiler.com draws about 11 thousand monthly visits. Do-IT offers products and services including Neurodiversity Profiler, Neurodiversity Workplace Profiler, Children’s Profiler, and Neurodiversity Training Courses. Its focus areas include EdTech, K-12 EdTech, Tech for Teachers and Student Assessment. Its legal entity is PROFILER LTD.
Company details
Doitprofiler is a technology company that provides web-based assessment and management systems to educational institutions and organizations. It offers various products which include Do-It-Profiler which identifies strength, weakness, skills, and abilities; Workplace Profiler, a web-based screening tool to support employees and their line managers; Workplace assessors profiler, a web-based screening tool for occupational health. Also provides workshops, webinars, and consultancy services. Features include reports, analytics, and feedback. The app is available on Android and iOS platforms.
- Headquarters Cardiff, United Kingdom
- Employees 1
- Founders Amanda Kirby, Ian Smythe
- Stage Acquired
- SectorsEducation
- Website category Health · Mental Health
- Email••••••••
- Phone•••• ••••
- Website doitprofiler.com
- Social LinkedIn X Facebook
- Acquired by Lexxic (Nov 2024)
- Legal Name Profiler Ltd
- Date of Incorporation 28 Sep, 2009
- Jurisdiction HASLEMERE, SURREY, UNITED KINGDOM
Products & Services of Do-IT
Do-IT offers a comprehensive portfolio of products and services, including Neurodiversity Profiler, Neurodiversity Workplace Profiler, Children’s Profiler, and Neurodiversity Training Courses.
Online tool for assessing neurodiversity in adults and workplaces.
Profiler for identifying workplace neurodiversity strengths and challenges.
Tool for screening neurodiversity in children and educational settings.
Courses on neurodiversity inclusion and wellbeing for organizations.
Investors in Do-IT
Do-IT has secured backing from 1 investor. Prominent investors backing the company include Lexxic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
HR consulting services are provided from London, United Kingdom. | 2007 | lexxic.com | London, United Kingdom |
Investor details for Do-IT
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Do-IT
2 people are tracked at Do-IT (2 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Amanda Kirby | Founder & CEO | Leadership |
Ian Smythe | Founder & COO | Leadership |
Complete people profiles for Do-IT
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Do-IT
2 dated milestones of Do-IT across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Do-IT is founded.
- Exit Acquired by Lexxic.
Web traffic of Do-IT
The website of Do-IT (doitprofiler.com) receives about 11.3K visits a month and ranks #3,337,522 among all websites worldwide, #6,199 in Mental Health.
- Monthly visits11.3K
▲ 37.3% vs previous month
- Unique visitors2.1K
per month
- Global rank#3,337,522
among all websites
- Category rank#6,199
Health · Mental Health
- Bounce rate69%
- Pages per visit1.6
- Average visit2 min 30 sec
- DevicesDesktop 11% · Mobile 89%
Websites whose visitors overlap most with Do-IT. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
northyorkshireccg.nhs.uk | northyorkshireccg.nhs.uk | 100% | #1,007,521 | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Do-It
Complete news archive for Do-IT
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Do-IT
Do-IT was founded in 2011.
Do-IT is headquartered in Cardiff, United Kingdom. It is registered at Cardiff, Wales, United Kingdom.
Amanda Kirby is the CEO of Do-IT, as recorded in our data. They have also founded this company.
Do-IT has 1 employees.
Doitprofiler is a technology company that provides web-based assessment and management systems to educational institutions and organizations. It offers various products which include Do-It-Profiler which identifies strength, weakness, skills, and abilities; Workplace Profiler, a web-based screening tool to support employees and their line managers; Workplace assessors profiler, a web-based screening tool for occupational health. Also provides workshops, webinars, and consultancy services. Features include reports, analytics, and feedback. The app is available on Android and iOS platforms.
Do-IT offers Neurodiversity Profiler, Neurodiversity Workplace Profiler, Children’s Profiler, and Neurodiversity Training Courses.
Do-IT has 1 investor. Key investors include Lexxic.
Do-IT operates through Profiler Ltd.
Yes. Do-IT was acquired by Lexxic in November 2024.