About Domestika
Domestika is an Education company based in Berkeley (United States) founded in 2002 by Daniel Villegas, Gabriel Suchowolski, Julio G Cotorruelo, and Tomy Pelluz. Creative skills learning platform for professionals. Domestika has raised $130 million across 2 funding rounds from investors including Zeev Ventures and GSV Ventures. The company has 1,414 employees. Domestika was last valued at $1.3 billion in December 2022. Its chief executive, as recorded, is Julio G Cotorruelo. Its website domestika.org draws about 6.9 million monthly visits. Domestika offers products and services including Online Courses, Drawing for Beginners, Modern Watercolor Techniques, and Professional Photography for Instagram. Its focus areas include EdTech, Continued Learning, Professional and Online Learning. Its legal entity is Domestika Inc. Its competitors include Skillshare, CreativeLive and Studio; 2 of its 3 listed competitors have raised funding.
Company details
Domestika was founded in 2002 and is headquartered in Berkeley, United States. An app-based platform is operated to provide professional skill courses in areas such as illustration, photography, animation, design, craft, calligraphy, marketing, and programming. Accessibility is ensured through Android and iOS applications, with content focused on creative and technical education for users worldwide.
- Headquarters Berkeley, United States
- Employees 1,414
- Founders Daniel Villegas, Gabriel Suchowolski, Julio G Cotorruelo, Tomy Pelluz
- Stage Unicorn
- SectorsEducation
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Email••••••••
- Phone•••• ••••
- Website domestika.org/en
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Domestika Inc.
- Total Equity Funding$130M (USD)
in 2 rounds
- Latest Funding Round$110M (USD), Series D
Jan 2022
- InvestorsZeev Ventures
& 1 more
- Employee Count1,414
Products & Services of Domestika
Domestika offers a comprehensive portfolio of products and services, including Online Courses, Drawing for Beginners, Modern Watercolor Techniques, and Professional Photography for Instagram.
Platform for accessing creative skill development courses
Course teaching basic drawing techniques for beginners
Techniques for creative watercolor painting methods
Course on mobile photography and editing for social media
Apps and channels of Domestika
Domestika publishes 2 mobile apps with over 1M+ downloads; its YouTube channel Domestika English has 851K subscribers and 30 videos.
Videos from Domestika
The most watched videos on Domestika's YouTube channel, Domestika English (851K subscribers). Click a video to play it here.
More on Domestika English.
Funding Insights of Domestika
Domestika has successfully raised a total of $130M across 2 strategic funding rounds. The most recent funding activity was a Series D round of $110 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $130M
- Total Rounds 2
- Last Round Series D — $110M
- First Round $20M
(Oct 2021)
- Investors Count 2
All 2 funding rounds of Domestika with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $110M | Series D | $1.3B | Zeev Ventures | |
| Oct 2021 | $20M | Series C | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2022 | $1.3B | •••••••• |
Last known valuation $1.3B (Dec 2022). 2 investors in total: 2 institutional.
Investors in Domestika
Domestika has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Zeev Ventures and GSV Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in early-stage startups are made by Zeev Ventures. | zeevventures.com | Palo Alto, United States | ||
Ed-tech startups are funded by GSV Ventures through venture capital. | gsv.ventures | San Francisco, United States |
Investor details for Domestika
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Domestika
123 people are tracked at Domestika (17 in leadership, 106 in team); the tracked headcount is 1,414.
| Name | Role | Group |
|---|---|---|
Daniel Villegas | Co-Founder & COO | Leadership |
Gabriel Suchowolski | Co-Founder | Leadership |
Julio G Cotorruelo | Co-Founder & Co-CEO | Leadership |
Heiner Berger | Co-CEO | Leadership |
Tomy Pelluz | Founder | Leadership |
Guillermo Medina Clement | VP Online Marketing | Leadership |
Esther Defren | VP, Partnerships | Leadership |
Rob Weston | Chief Marketing Officer | Leadership |
Daniel Mariani Jimenez | Global Finance Director At Domestika | Leadership |
Manny Fragelus | Vice President Strategic Partnerships | Leadership |
Monica Barrera | Senior Director, Creative Experts & Community | Leadership |
Maravillas Alfocea Ciudad | VP Of Finance | Leadership |
Marta Espinosa | Editing Director | Leadership |
Christian Villafranca Bahena | Director Of Producition Processes | Leadership |
Daniel Alfonso Mora | Filmmaking Director | Leadership |
Ruben Salazar | Director Of Post-production & Colour Edtech | Leadership |
Suyan Castelo-Branco | CRM & Apps Director | Leadership |
Marta del V. | Account Manager | Team |
Estitxu Julián Fandiño | Artists Curation | Team |
Natalia López Muñoz | Content Production Manager | Team |
103 more people are available in the full profile.
Complete people profiles for Domestika
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Domestika
4 dated milestones of Domestika across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Domestika is founded.
- Funding First funding round of $20.0M.
- Funding Latest funding round, Series D, of $110.0M.
- Milestone Reaches Unicorn status.
Competitors of Domestika
Domestika has 3 listed competitors in our database, 2 of them funded. They include Skillshare, CreativeLive and Studio.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| skillshare.com | 2010 | New York, United States | $108.99M | 1 | Project-based online classes for creative professionals are provided. | |
| creativelive.com | 2010 | Seattle, United States | $54.5M | 14 | Creative skills in art, music, and photography are taught online. | |
| studio.com | 1994 | Los Angeles, United States | 4 | Online classes are provided by Studio for creative skills. |
Detailed competitors of Domestika
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Domestika
The website of Domestika (domestika.org) receives about 6.9M visits a month and ranks #8,386 among all websites worldwide, #1,170 in Graphics Multimedia and Web Design.
- Monthly visits6.9M
▲ 5% vs previous month
- Unique visitors2.3M
per month
- Global rank#8,386
among all websites
- Category rank#1,170
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate52%
- Pages per visit3.9
- Average visit3 min 13 sec
- DevicesDesktop 58% · Mobile 42%
Websites whose visitors overlap most with Domestika. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
criteriondg.info | criteriondg.info | 100% | #14,146,788 | – | |
| dexigner.com | 97% | #550,040 | View details | ||
| myfonts.com | 92% | #5,586 | View details | ||
| canva.com | 86% | 876.1M | #35 | View details | |
unostiposduros.com | unostiposduros.com | 85% | #3,422,746 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Domestika
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Corporate & Professional Learning Platforms
3 companies that operate in the same segment as Domestika (Corporate & Professional Learning Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer of a platform providing gamified language learning through interactive exercises | 2011 | Pittsburgh, Pennsylvania, United States | USD 183.3 M | USD 748.02 M | 900 | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Professional certification programs are delivered through a mobile platform. | 2010 | San Francisco, California, United States | USD 80.82 M | USD 84.24 M | 1,661 |
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Related news about Domestika
Complete news archive for Domestika
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- Brand-specific news history
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Frequently Asked Questions about Domestika
Domestika was founded in 2002 and raised its 1st funding round 19 years after it was founded.
Domestika is headquartered in Berkeley, United States. It is registered at Berkeley, California, United States.
Julio G Cotorruelo is the CEO of Domestika, as recorded in our data. They have also founded this company.
Domestika is a funded company, having raised a total of $130M across 2 funding rounds to date. The company's 1st funding round was a Series C of $20M, raised on Oct 2021.
Domestika has 1,414 employees.
Domestika was founded in 2002 and is headquartered in Berkeley, United States. An app-based platform is operated to provide professional skill courses in areas such as illustration, photography, animation, design, craft, calligraphy, marketing, and programming. Accessibility is ensured through Android and iOS applications, with content focused on creative and technical education for users worldwide.
Domestika's top competitors include Skillshare, CreativeLive and Studio.
Domestika offers Online Courses, Drawing for Beginners, Modern Watercolor Techniques, and Professional Photography for Instagram.
Domestika has 2 investors. Key investors include Zeev Ventures, and GSV Ventures.
The valuation of Domestika is $1.3B as of Dec 2022.
Domestika operates through Domestika Inc..
Yes. Domestika publishes Domestika - Online courses and 1 more app, with over 1 million downloads.