Dr. Vranjes Firenze

Florence, Italy Founded: 1983 • Age: 43 yrs Acquired By L'Occitane
Decorative fragrance brand

About Dr. Vranjes Firenze

Dr. Vranjes Firenze is a Consumer company based in Florence (Italy) founded in 1983 by Anna Maria and Paolo Vranjes, and was acquired by L'Occitane in January 2024. Decorative fragrance brand. Its website drvranjes.com draws about 19 thousand monthly visits. Dr. Vranjes Firenze offers products and services including Fragrance Diffusers, Scented Candles, Catalytic Lamps, and Carparfum. Its focus areas include Consumer Goods, Home Furnishing Products, Home Decor and Decorative Fragrances. Its legal entity is Dr. Vranjes Firenze S.p.A. Its competitors include Culti Milano, Silver Flame and Aina Kari.

Company details

Dr. Vranjes Firenze was founded in 1983 in Florence, Italy, within the fragrance and home decor sector. A range of products including decorative candles, room diffusers, lamparfum, linen fragrances, and carparfum is provided. Operations involve sales through an online platform and global distributors, with distribution reaching various international markets.

  • Headquarters Florence, Italy
  • Founders Anna Maria, Paolo Vranjes
  • Stage Acquired
  • Sectors
    Consumer
  • Email
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  • Phone
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  • Website drvranjes.com
  • Social LinkedIn X Facebook Instagram
  • Acquired by Bluegem Capital Partners (Jul 2017)
  • Legal Name Dr. Vranjes Firenze S.P.A.
Operational Areas
Key Metrics

Products & Services of Dr. Vranjes Firenze

Dr. Vranjes Firenze offers a comprehensive portfolio of products and services, including Fragrance Diffusers, Scented Candles, Catalytic Lamps, and Carparfum.

Fragrance Diffusers
Home Decor

Devices for dispersing scents to enhance home ambiance

Scented Candles
Home Fragrances

Aromatic candles that provide long-lasting room scents

Catalytic Lamps
Home Accessories

Lamps that release fragrances through catalytic action

Carparfum
Auto Fragrances

Products for scenting vehicles with elegant designs

Investors in Dr. Vranjes Firenze

Dr. Vranjes Firenze has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include L'Occitane and Bluegem Capital Partners.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Investment management services are offered for consumer staple businesses.
bluegemcp.comLondon, United Kingdom
Beauty and personal care products are sold by L'Occitane globally.
1976loccitane.comParis, France
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Investor details for Dr. Vranjes Firenze

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People of Dr. Vranjes Firenze

2 people are tracked at Dr. Vranjes Firenze (2 in leadership).

NameRoleGroup
Anna Maria
Co-FounderLeadership
Paolo Vranjes
Co-FounderLeadership
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Complete people profiles for Dr. Vranjes Firenze

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Timeline of Dr. Vranjes Firenze

3 dated milestones of Dr. Vranjes Firenze across 41 years, from founding to its latest funding, stage changes and deals.

  1. Founded Dr. Vranjes Firenze is founded.
  2. Exit Acquired by Bluegem Capital Partners.
  3. Exit Acquired by L'Occitane.

Competitors of Dr. Vranjes Firenze

Dr. Vranjes Firenze has 3 listed competitors in our database. They include Culti Milano, Silver Flame and Aina Kari.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
culti.com1990Milano, Italy
Brand of candles
silverflame.it2019Roma, Italy
Sells scented candles in various fragrances through online platform.
aina-kari.com2021Treviso, Italy
Runs a direct-to-consumer brand offering high-quality candles.
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Detailed competitors of Dr. Vranjes Firenze

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Web traffic of Dr. Vranjes Firenze

The website of Dr. Vranjes Firenze (drvranjes.com) receives about 18.7K visits a month.

  • Monthly visits
    18.7K

    ▼ 29.3% vs previous month

Similar websites

Websites whose visitors overlap most with Dr. Vranjes Firenze. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
diptyqueparis.com
100%
1.5M#29,101View details
anticafarmacista.com
90%
22.1K#1,205,044View details
skins.nl
79%
504K#69,026View details
cremedelacreme.shop
cremedelacreme.shop
79%
#233,828–
candlesoffmain.com
candlesoffmain.com
78%
–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 16 similar websites and full traffic analytics for Dr. Vranjes Firenze

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  • 16 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

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Related news about Dr. Vranjes Firenze

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Complete news archive for Dr. Vranjes Firenze

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Frequently Asked Questions about Dr. Vranjes Firenze

Dr. Vranjes Firenze was founded in 1983.

Dr. Vranjes Firenze is headquartered in Florence, Italy.

Dr. Vranjes Firenze was founded in 1983 in Florence, Italy, within the fragrance and home decor sector. A range of products including decorative candles, room diffusers, lamparfum, linen fragrances, and carparfum is provided. Operations involve sales through an online platform and global distributors, with distribution reaching various international markets.

Dr. Vranjes Firenze's top competitors include Culti Milano, Silver Flame and Aina Kari.

Dr. Vranjes Firenze offers Fragrance Diffusers, Scented Candles, Catalytic Lamps, and Carparfum.

Dr. Vranjes Firenze has 2 investors. Key investors include L'Occitane, and Bluegem Capital Partners.

Dr. Vranjes Firenze operates through Dr. Vranjes Firenze S.P.A..

Yes. Dr. Vranjes Firenze was acquired by Bluegem Capital Partners in July 2017.

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