About Dr. Vranjes Firenze
Dr. Vranjes Firenze is a Consumer company based in Florence (Italy) founded in 1983 by Anna Maria and Paolo Vranjes, and was acquired by L'Occitane in January 2024. Decorative fragrance brand. Its website drvranjes.com draws about 19 thousand monthly visits. Dr. Vranjes Firenze offers products and services including Fragrance Diffusers, Scented Candles, Catalytic Lamps, and Carparfum. Its focus areas include Consumer Goods, Home Furnishing Products, Home Decor and Decorative Fragrances. Its legal entity is Dr. Vranjes Firenze S.p.A. Its competitors include Culti Milano, Silver Flame and Aina Kari.
Company details
Dr. Vranjes Firenze was founded in 1983 in Florence, Italy, within the fragrance and home decor sector. A range of products including decorative candles, room diffusers, lamparfum, linen fragrances, and carparfum is provided. Operations involve sales through an online platform and global distributors, with distribution reaching various international markets.
- Headquarters Florence, Italy
- Founders Anna Maria, Paolo Vranjes
- Stage Acquired
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website drvranjes.com
- Social LinkedIn X Facebook Instagram
- Acquired by Bluegem Capital Partners (Jul 2017)
- Legal Name Dr. Vranjes Firenze S.P.A.
- InvestorsL'Occitane
& 1 more
- Acquired by
Products & Services of Dr. Vranjes Firenze
Dr. Vranjes Firenze offers a comprehensive portfolio of products and services, including Fragrance Diffusers, Scented Candles, Catalytic Lamps, and Carparfum.
Devices for dispersing scents to enhance home ambiance
Aromatic candles that provide long-lasting room scents
Lamps that release fragrances through catalytic action
Products for scenting vehicles with elegant designs
Investors in Dr. Vranjes Firenze
Dr. Vranjes Firenze has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include L'Occitane and Bluegem Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment management services are offered for consumer staple businesses. | bluegemcp.com | London, United Kingdom | ||
Beauty and personal care products are sold by L'Occitane globally. | 1976 | loccitane.com | Paris, France |
Investor details for Dr. Vranjes Firenze
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People of Dr. Vranjes Firenze
2 people are tracked at Dr. Vranjes Firenze (2 in leadership).
| Name | Role | Group |
|---|---|---|
Anna Maria | Co-Founder | Leadership |
Paolo Vranjes | Co-Founder | Leadership |
Complete people profiles for Dr. Vranjes Firenze
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Timeline of Dr. Vranjes Firenze
3 dated milestones of Dr. Vranjes Firenze across 41 years, from founding to its latest funding, stage changes and deals.
- Founded Dr. Vranjes Firenze is founded.
- Exit Acquired by Bluegem Capital Partners.
- Exit Acquired by L'Occitane.
Competitors of Dr. Vranjes Firenze
Dr. Vranjes Firenze has 3 listed competitors in our database. They include Culti Milano, Silver Flame and Aina Kari.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| culti.com | 1990 | Milano, Italy | Brand of candles | |||
| silverflame.it | 2019 | Roma, Italy | Sells scented candles in various fragrances through online platform. | |||
| aina-kari.com | 2021 | Treviso, Italy | Runs a direct-to-consumer brand offering high-quality candles. |
Detailed competitors of Dr. Vranjes Firenze
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Web traffic of Dr. Vranjes Firenze
The website of Dr. Vranjes Firenze (drvranjes.com) receives about 18.7K visits a month.
- Monthly visits18.7K
▼ 29.3% vs previous month
Websites whose visitors overlap most with Dr. Vranjes Firenze. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| diptyqueparis.com | 100% | 1.5M | #29,101 | View details | |
| anticafarmacista.com | 90% | 22.1K | #1,205,044 | View details | |
| skins.nl | 79% | 504K | #69,026 | View details | |
cremedelacreme.shop | cremedelacreme.shop | 79% | #233,828 | β | |
candlesoffmain.com | candlesoffmain.com | 78% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 16 similar websites and full traffic analytics for Dr. Vranjes Firenze
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- Audience overlap
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Related news about Dr. Vranjes Firenze
Complete news archive for Dr. Vranjes Firenze
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Frequently Asked Questions about Dr. Vranjes Firenze
Dr. Vranjes Firenze was founded in 1983.
Dr. Vranjes Firenze is headquartered in Florence, Italy.
Dr. Vranjes Firenze was founded in 1983 in Florence, Italy, within the fragrance and home decor sector. A range of products including decorative candles, room diffusers, lamparfum, linen fragrances, and carparfum is provided. Operations involve sales through an online platform and global distributors, with distribution reaching various international markets.
Dr. Vranjes Firenze's top competitors include Culti Milano, Silver Flame and Aina Kari.
Dr. Vranjes Firenze offers Fragrance Diffusers, Scented Candles, Catalytic Lamps, and Carparfum.
Dr. Vranjes Firenze has 2 investors. Key investors include L'Occitane, and Bluegem Capital Partners.
Dr. Vranjes Firenze operates through Dr. Vranjes Firenze S.P.A..
Yes. Dr. Vranjes Firenze was acquired by Bluegem Capital Partners in July 2017.

