About Driftrock Marketing
Driftrock Marketing is a company based in London (United Kingdom) founded in 2013. Driftrock Marketing has raised $3.04 million across 4 funding rounds from investors including UCL Technology Fund, AI Seed and Ascension. The company has 13 employees. Driftrock Marketing offers products and services including Lead Validation System, Reporting Tool, Conversion APIs, and Audience Management. Driftrock Marketing operates in a competitive market with competitors including Klaviyo, Apollo, Elastic Path Software, CommerceIQ and Bango, among others.
- Headquarter London, United Kingdom
- Employees 13
- Stage Minicorn
- SectorsTechnologyRetail
- Website category Business and Consumer Services · Online Marketing
- Website driftrock.com
- Social LinkedIn X Facebook
- Legal Name Driftrock Limited
- Date of Incorporation 03 Oct, 2013
- Jurisdiction LONDON, UNITED KINGDOM
- Total Equity Funding$3.04M (USD)
in 4 rounds
- Latest Funding Round$1.04M (USD), Seed
Jan 2018
- InvestorsUCL Technology Fund
& 4 more
- Employee Count13
Products & Services of Driftrock Marketing
Driftrock Marketing offers a comprehensive portfolio of products and services, including Lead Validation System, Reporting Tool, Conversion APIs, and Audience Management.
Filters invalid leads in real-time to improve sales efficiency.
Measures campaign performance and provides data insights for optimization.
Automates campaign optimization through API connections.
Manages targeted audiences for tailored automotive campaigns.
Funding Insights of Driftrock Marketing
Driftrock Marketing has successfully raised a total of $3.04M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $1.04 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.04M
- Total Rounds 4
- Last Round Seed — $1.04M
- First Round $1M
(Feb 2014)
- Investors Count 5
All 4 funding rounds of Driftrock Marketing with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | $1.04M | Seed | – | UCL Technology Fund | |
| Apr 2016 | $1M | Seed | $6.75M | – | – |
| Jun 2014 | – | Seed | – | – | |
| Feb 2014 | $1M | Seed | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2016 | $6.75M | •••••••• |
Last known valuation $6.75M (Apr 2016). 5 investors in total: 5 institutional.
Investors in Driftrock Marketing
Driftrock Marketing has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include UCL Technology Fund, AI Seed and Ascension.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on physical and life sciences companies | 2015 | ucltf.co.uk | London, United Kingdom | |
AI Seed is recognized as a leading AI venture capital fund in Europe. | 2017 | aiseed.vc | London, United Kingdom | |
Ascension is recognized as a venture capital firm focused on early-stage tech investments. | – | ascension.vc | London, United Kingdom | |
Potential is operated as a VC-backed, sector-agnostic accelerator and incubator. | – | potential.co | Lightwater, United Kingdom | |
Venture capital is provided by Molten Ventures to tech leaders. | – | forwardpartners.com | London, United Kingdom |
Investor details for Driftrock Marketing
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Driftrock Marketing
9 people are tracked at Driftrock Marketing (5 in leadership, 4 in team); the tracked headcount is 13.
| Name | Role | Group |
|---|---|---|
Ivor Colson | Head Of Marketing | Leadership |
Sandro Mehic | Head Of Engineering | Leadership |
Matt Wheeler | CEO | Leadership |
Maryline V. | Head Of Operations | Leadership |
Ross Mitchell | Head Of Performance | Leadership |
Dan Marshall | Software Developer | Team |
Karin Justine Paul | Operations Executive | Team |
Shivani Khokhani | Growth Marketer | Team |
Adrian J. | Lead Generation Consultant | Team |
Complete people profiles for Driftrock Marketing
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Driftrock Marketing
4 dated milestones of Driftrock Marketing across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Driftrock Marketing is founded.
- Funding First funding round of $1.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $1.0M.
Competitors of Driftrock Marketing
Driftrock Marketing operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Apollo, Elastic Path Software, CommerceIQ and Bango, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| apollo.io | 2015 | San Francisco, United States | $250.42M | 204 | Lead management platform with analytics and engagement tools is provided. | |
| elasticpath.com | 2000 | Vancouver, Canada | $152.68M | 49 | API-based enterprise commerce and content management platform is delivered. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| bango.com | 1999 | Cambridge, United Kingdom | – | 274 | Marketing solutions for e-commerce businesses are provided by Bango. | |
| yotpo.com | 2011 | New York, United States | $176M | – | Cloud-based marketing platform for e-tailers | |
| clearbit.com | 2014 | San Francisco, United States | $2M | 139 | Business intelligence APIs are provided for lead generation and enrichment. | |
| convex.com | 2017 | Richardson, United States | $56.15M | – | CRM software is provided for construction professionals. | |
| crossbeam.com | 2018 | Philadelphia, United States | $116.85M | 101 | Collaborative platform for data security and privacy is provided. |
Detailed competitors of Driftrock Marketing
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Driftrock Marketing
The website of Driftrock Marketing (driftrock.com) receives about 27.6K visits a month and ranks #1,235,489 among all websites worldwide, #2,746 in Online Marketing.
- Monthly visits27.6K
▲ 24.6% vs previous month
- Unique visitors9K
per month
- Global rank#1,235,489
among all websites
- Category rank#2,746
Business and Consumer Services · Online Marketing
- Bounce rate39%
- Pages per visit1.8
- Average visit20 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with Driftrock Marketing. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
theb2bhouse.com | theb2bhouse.com | 100% | – | #1,157,523 | – |
| leadsbridge.com | 95% | 188.3K | #235,913 | View details | |
| ryviu.com | 90% | 34K | #1,017,719 | View details | |
rickmulready.com | rickmulready.com | 81% | – | #10,167,636 | – |
| ipyxel.com | 79% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Driftrock Marketing
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Driftrock Marketing
Complete news archive for Driftrock Marketing
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Driftrock Marketing
10 companies that operate in the same segment as Driftrock Marketing (Sales Force Automation), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | – | – | |
Cloud-based CRM and collaboration solutions are provided for enterprises. | 1999 | San Francisco, California, United States | USD 52 M | USD 37.9 B | 76,450 | |
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | – | |
Cloud and AI-based sales enablement platforms are provided for teams. | 2010 | San Diego, California, United States | USD 426.5 M | – | – | |
Business card management software for enterprises | 2007 | Tokyo, Tokyo, Japan | USD 118.47 M | USD 337.55 M | 2,230 | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | – |
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Frequently Asked Questions about Driftrock Marketing
Driftrock Marketing was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Driftrock Marketing is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Driftrock Marketing is a funded company, having raised a total of $3.04M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Feb 2014.
Driftrock Marketing has 13 employees.
Driftrock Marketing was founded in 2013 in London, United Kingdom, within the marketing technology sector. A platform is operated that provides lead generation software through a suite of tools focused on social media advertising. These tools are implemented as separate apps that connect to a shared cloud-based data warehouse for client access. Core features encompass lead management, conversion rate optimization, and lead validation tracking, supporting operational efficiency in digital marketing.
Driftrock Marketing's top competitors include Klaviyo, Apollo and CommerceIQ.
Driftrock Marketing offers Lead Validation System, Reporting Tool, Conversion APIs, and Audience Management.
Driftrock Marketing has 5 investors. Key investors include UCL Technology Fund, AI Seed, Ascension, Potential, and Molten Ventures.
The valuation of Driftrock Marketing is $6.75M as of Apr 2016.
Driftrock Marketing operates through Driftrock Limited.