About Drive
Drive is a Transportation, Automotive & Logistics company based in Melbourne (Australia) founded in 2009, and was acquired by Nine for Brands in September 2016. It operates as an automotive news, reviews, and car marketplace services are provided. It operates on a Advertising Model and Two-Sided Marketplace model in Transportation, Automotive & Logistics and Media & Entertainment sectors. Its website drive.com.au draws about 7.1 million monthly visits. Drive offers products and services including Car News and Reviews and Cars for Sale Marketplace. Its focus areas include Media, Automotive Media and Car Reviews and News. Its legal entity is Drive.com.au. Its competitors include Drivetribe, Bitauto, Car Throttle, ZigWheels and Youcheyihou and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
Comprehensive automotive news, expert reviews, and buying advice are delivered by Drive. A platform for buying and selling new and used cars is maintained, catering to a wide audience across Australia. Various guides on family cars, electric vehicles, and financing options are offered. The focus is placed on providing detailed ratings, specifications, and comparisons to assist consumers in making informed decisions within the automotive sector.
- Headquarters Melbourne, Australia
- Stage Acquired
- SectorsTransportation, Automotive & LogisticsMedia & Entertainment
- Website category Vehicles
- Email••••••••
- Phone•••• ••••
- Website drive.com.au
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Nine for Brands (Sep 2016)
- Legal Name Drive.Com.Au
- Investors
- Acquired byNine for Brands
(Sep 2016)
Products & Services of Drive
Drive offers a comprehensive portfolio of products and services, including Car News and Reviews and Cars for Sale Marketplace.
Car news and reviews are provided for consumers.
Platform for buying and selling cars is offered.
Apps and channels of Drive
its YouTube channel Drive.com.au has 339K subscribers and 30 videos.
Videos from Drive
The most watched videos on Drive's YouTube channel, Drive.com.au (339K subscribers). Click a video to play it here.
More on Drive.com.au.
Investors in Drive
Drive has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Nine for Brands.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Branding and media services are provided to Australian clients. | 2004 | nineforbrands.com.au | Willoughby, Australia |
Investor details for Drive
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Drive
28 people are tracked at Drive (11 in leadership, 17 in team).
| Name | Role | Group |
|---|---|---|
Simon Halfhide | Chief Executive Officer | Leadership |
Brodie Taylor | Commercial Director | Leadership |
Terence Koo | Chief Financial Officer | Leadership |
Lee Mason | Head of Marketplace | Leadership |
Tim Flattery | Creative Director :: Drive Brand Studios | Leadership |
Carl Davies | Media Director | Leadership |
James Ward | Director of Content | Leadership |
Sharlene Wood | Head of Production | Leadership |
Lucas Kennedy | Head of Video | Leadership |
Sean Tham | Product Director | Leadership |
Leonora McEwen | Marketing Director | Leadership |
Peter Brown | Marketplace Business Development Manager | Team |
Deanne Dwight | Producer ::: Drive Brand Studios | Team |
Laura Carnevale | Account Manager - NSW & QLD | Team |
Melanie Burt | Operations Manager | Team |
Dhivya S. | Financial Controller | Team |
Edward Airey | Senior Photographer | Team |
Scott Hunt | NSW State Sales Manager | Team |
Prayash Paudel | Business Analyst | Team |
Ben Langford | Senior Product Manager | Team |
8 more people are available in the full profile.
Complete people profiles for Drive
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Drive
2 dated milestones of Drive across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Drive is founded.
- Exit Acquired by Nine for Brands.
Competitors of Drive
Drive has 9 listed competitors in our database, 7 of them funded. They include Drivetribe, Bitauto, Car Throttle, ZigWheels and Youcheyihou, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| drivetribe.com | 2016 | London, United Kingdom | $12M | 35 | Digital media platform for motoring enthusiasts | |
| bitauto.com | 2000 | Beijing, China | $14.83M | – | Auto-related information is provided via an online platform. | |
| carthrottle.com | 2009 | London, United Kingdom | $2.6M | 18 | Community platform for auto enthusiasts | |
| zigwheels.com | 2008 | Jaipur, India | – | 2,367 | Online portal to find new and used car deals | |
| youcheyihou.com | 2014 | Guangzhou, China | $33.23M | – | Mobile app for automobile information | |
| dealerrater.com | 2002 | Waltham, United States | $25M | – | Car reviews and dealer price comparisons are facilitated online. | |
| mojomotors.com | 2010 | New York, United States | $6.49M | 953 | Used car prices are searched by model and zip code. | |
| carbuzz.com | 2010 | Tel Aviv, Israel | – | – | Automotive reviews, editorials, and news are delivered via mobile app. | |
| highgearmedia.com | 2007 | Menlo Park, United States | $12M | 3,045 | Auto industry news is delivered via online platforms. |
Detailed competitors of Drive
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Drive
The website of Drive (drive.com.au) receives about 7.1M visits a month and ranks #10,475 among all websites worldwide, #159 in Vehicles.
- Monthly visits7.1M
▲ 2.7% vs previous month
- Unique visitors2.9M
per month
- Global rank#10,475
among all websites
- Category rank#159
Vehicles · Vehicles
- Bounce rate54%
- Pages per visit2.0
- Average visit1 min 41 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Drive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| carsguide.com.au | 100% | 5M | #14,281 | View details | |
| carsales.com.au | 80% | 17.9M | #2,155 | View details | |
| carexpert.com.au | 79% | 3.3M | #26,314 | View details | |
whichcar.com.au | whichcar.com.au | 74% | – | #103,590 | – |
autotrader.com.au | autotrader.com.au | 69% | – | #29,810 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Drive
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Automotive Retail & Aftersales
10 companies that operate in the same segment as Drive (Automotive Retail & Aftersales), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 462.45 M | USD 1.12 B | 4,589 | |
Pre-owned vehicles are sold online with financing and valuation services. | 2012 | Phoenix, Arizona, United States | USD 460 M | USD 20.32 B | 17,400 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 746.17 M | USD 216.04 M | 1,306 | |
Retailer of inspected, certified pre-owned vehicles with service and finance options | 2015 | Gurugram, Haryana, India | USD 741.46 M | USD 446.48 M | 5,812 | |
Pre-owned cars are certified, inspected, and traded online via Kavak. | 2016 | Lerma De Villada, Estado De Mexico, Mexico | USD 1.85 B | – | 11 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Provider of car service and repair network | 2016 | Gurugram, Haryana, India | USD 62.01 M | USD 8.06 M | 171 | |
Second-hand cars are listed online to connect buyers and sellers. | 2003 | Mumbai, Maharashtra, India | USD 5.89 M | USD 5.28 M | 451 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Full-stack marketplace services for car ownership are provided. | 2015 | Singapore, Singapore, Singapore | USD 685.9 M | USD 806.83 M | 1,381 |
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Related news about Drive
Complete news archive for Drive
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about Drive
Drive was founded in 2009.
Drive is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Comprehensive automotive news, expert reviews, and buying advice are delivered by Drive. A platform for buying and selling new and used cars is maintained, catering to a wide audience across Australia. Various guides on family cars, electric vehicles, and financing options are offered. The focus is placed on providing detailed ratings, specifications, and comparisons to assist consumers in making informed decisions within the automotive sector.
Drive's top competitors include Drivetribe, Bitauto and ZigWheels.
Drive offers Car News and Reviews and Cars for Sale Marketplace.
Drive has 1 investor. Key investors include Nine for Brands.
Drive operates through Drive.Com.Au.
Yes. Drive was acquired by Nine for Brands in September 2016.
The website of Drive receives about 7.1 million visits a month and ranks #10,475 among all websites worldwide.