About Direct Travel
Direct Travel is a Travel & Hospitality company based in Centennial (United States) founded in 1962, and was acquired by Durable Capital Partners in April 2024. Corporate travel management services are provided for businesses. It operates on a Managed Services and Subscription Services model. The company has 806 employees. Direct Travel has completed 8 acquisitions, including ATPI, Best Travel and Creative Group Inc. Its website dt.com draws about 112 thousand monthly visits. Direct Travel offers products and services including Business Travel Management, Personal Travel Planning, Meetings & Events, and Avenir Travel Platform. Its focus areas include Travel & Tourism, Corporate Travel and Travel Management.
Company details
Direct Travel is established as a top corporate travel management company, offering tailored solutions for business travel, personal travel, and meetings events. Services are provided across multiple sectors, focusing on cost savings, risk management, and traveler experience. Advanced technology like Avenir is integrated to streamline travel management. Global reach is ensured through the Direct ATPI network, with high-touch service in over 10 countries. Comprehensive support is extended to travel managers, finance, and HR stakeholders.
- InvestorsAbry Partners
& 4 more
- Employee Count806
- Investments & AcquisitionsATPI
& 7 more
- Acquired by
Products & Services of Direct Travel
Direct Travel offers a comprehensive portfolio of products and services, including Business Travel Management, Personal Travel Planning, Meetings & Events, and Avenir Travel Platform.
Managed travel services are provided for corporate clients.
Customized travel planning is offered for individual journeys.
Full-service solutions are delivered for corporate events planning.
Next-generation travel management technology is provided for clients.
Investors in Direct Travel
Direct Travel has secured backing from 5 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Abry Partners, Top Tier Capital Partners and Steve Singh.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond. | madrona.com | |||
Investment management services are offered by Durable Capital Partners. | durablecap.com | Bethesda, United States | ||
Abry Partners is engaged in middle market private equity investments. | 1989 | abry.com | Boston, United States | |
Diversified investment management firm | 1999 | ttcp.com | San Francisco, United States | |
SS Steve Singh | Indian-origin investor, founder of Concur, active in tech startups | unknown_d5088f122ddc4adeb |
Investor details for Direct Travel
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People of Direct Travel
7 people are tracked at Direct Travel (5 in leadership, 2 in team); the tracked headcount is 806.
| Name | Role | Group |
|---|---|---|
Lisa Buckner | President, US Central Region | Leadership |
John Coffman | Chief Financial Officer | Leadership |
Ira Weiner | President | Leadership |
Janet Traphagen | President Of Creative Group | Leadership |
Tami Brown | Executive Vice President Of Human Resources | Leadership |
Markita Reed | Reporting Analyst | Team |
Lana Zaytsoff | Corporate Travel Advisor | Team |
Complete people profiles for Direct Travel
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Investments & Acquisitions by Direct Travel
Direct Travel has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include ATPI, Best Travel and Creative Group Inc.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Global travel management and analytics solutions are offered by ATPI. | atpi.com | London, United Kingdom | 2002 | Sep 2025 | •••• | |
Direct Travel is engaged in providing corporate and personal travel management services. | mccordtravel.ca | Toronto, Canada | 0 | Sep 2021 | •••• | |
Corporate travel management services are provided to businesses since 1963. | protrav.com | Cleveland, United States | 1963 | Jan 2020 | •••• | |
Business and leisure travel services are provided by the agency. | srtravel.com | San Francisco, United States | 1971 | Aug 2017 | •••• | |
Travel services are provided by Satromtravel via its online platform. | satromtravel.com | 0 | Aug 2016 | •••• | ||
Employee engagement services are provided to organizations by Creative Group. | creativegroupinc.com | Schaumburg, United States | 1970 | Jul 2015 | •••• | |
Travel services and bookings are managed by Best Travel. | besttravel.com | 1996 | Nov 2014 | •••• | ||
Holiday packages are booked via an online platform for travelers. | suzidavistravel.com | Pekin, United States | 1975 | Jun 2014 | •••• |
Complete acquisition details for Direct Travel
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Timeline of Direct Travel
11 dated milestones of Direct Travel across 63 years, from founding to its latest funding, stage changes and deals.
- Founded Direct Travel is founded.
- Acquisition Acquires Suzi Davis Travel.
- Acquisition Acquires Best Travel.
- Acquisition Acquires Creative Group Inc.
- Exit Acquired by Abry.
- Acquisition Acquires Satromtravel.
- Acquisition Acquires S.R. Travel.
- Acquisition Acquires Professional Travel.
- Acquisition Acquires Direct Travel.
- Exit Acquired by Durable Capital Partners.
- Acquisition Acquires ATPI.
Web traffic of Direct Travel
The website of Direct Travel (dt.com) receives about 111.7K visits a month.
- Monthly visits111.7K
▲ 165.3% vs previous month
Websites whose visitors overlap most with Direct Travel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lodging.com | lodging.com | 100% | – | ||
travel.aaa.com | travel.aaa.com | 91% | #436,437 | – | |
vwti.com | vwti.com | 91% | – | ||
dtmgi.com | dtmgi.com | 91% | – | ||
locateatravelagency.com | locateatravelagency.com | 91% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Direct Travel
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Top companies in Corporate Travel Management Services
3 companies that operate in the same segment as Direct Travel (Corporate Travel Management Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
End-to-end corporate travel management services are provided globally. | 2014 | Scottsdale, Arizona, United States | USD 900 M | USD 2.42 B | 18,000 | |
Business travel and event services are provided to corporate clients. | 1997 | Northbrook, Illinois, United States | USD 21.53 M | |||
Travel bookings and arrangements are facilitated for clients globally. | 1982 | Bloomington, Indiana, United States | 120 |
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Frequently Asked Questions about Direct Travel
Direct Travel was founded in 1962.
Direct Travel is headquartered in Centennial, United States. It is registered at Centennial, Colorado, United States.
Direct Travel has 806 employees.
Direct Travel is established as a top corporate travel management company, offering tailored solutions for business travel, personal travel, and meetings events. Services are provided across multiple sectors, focusing on cost savings, risk management, and traveler experience. Advanced technology like Avenir is integrated to streamline travel management. Global reach is ensured through the Direct ATPI network, with high-touch service in over 10 countries. Comprehensive support is extended to travel managers, finance, and HR stakeholders.
Direct Travel offers Business Travel Management, Personal Travel Planning, Meetings & Events, and Avenir Travel Platform.
Direct Travel has made 8 acquisitions, including ATPI, Best Travel, and Creative Group Inc.
Direct Travel has 5 investors. Key investors include Abry Partners, Top Tier Capital Partners, Steve Singh, Madrona, and Durable Capital Partners.
Direct Travel operates through Direct Travel.
Yes. Direct Travel was acquired by Abry in December 2015.
The website of Direct Travel receives about 112 thousand visits a month.