About Dugout
Dugout is a Media & Entertainment company based in London (United Kingdom) founded in 2016 by Elliot Richardson, and was acquired by One Football in December 2020. Football news and content are delivered through an app-based platform. Dugout has raised $11.53 million across 1 funding round from investors including One Football, Frank McCourt and David McCourt. The company has 35 employees. Its chief executive, as recorded, is Jono Yates. Its focus areas include Internet First Media, Sports, Publishers and Football. Its legal entity is THE DUG OUT LIMITED.
Company details
Dugout is an app-based platform providing football news and content. The app showcases scores, videos, player skills, lifestyle, interviews, passion, and behind the scenes of major football tournaments. Some of the football clubs covered by the platform include Milan, Arsenal, Barca, Bayern Munich, Chelsea, Juventus, Liverpool, Man City, PSG, and more. Its app is available on the Android and IOS platforms.
- Headquarters London, United Kingdom
- Employees 35
- Founders Elliot Richardson
- Stage Acquired
- SectorsMedia & Entertainment
- Emailβ’β’β’β’β’β’β’β’
- Website dugout.com
- Social LinkedIn X Facebook
- Acquired by One Football (Dec 2020)
- Legal Name The Dug Out Limited
- Date of Incorporation 23 Nov, 2023
- Jurisdiction BIRMINGHAM, UNITED KINGDOM
- Total Equity Funding$11.53M (USD)
in 1 rounds
- Latest Funding Round$11.53M (USD), Series A
Apr 2018
- InvestorsOne Football
& 2 more
- Employee Count35
- Acquired byOne Football
(Dec 2020)
Funding Insights of Dugout
Dugout has successfully raised a total of $11.53M through 1 strategic funding round. The most recent funding activity was a Series A round of $11.53 million completed in April 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.53M
- Total Rounds 1
- Last Round Series A β $11.53M
- First Round $11.53M
(Apr 2018)
- Investors Count 2
All 1 funding rounds of Dugout with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2018 | $11.53M | Series A | β | Frank McCourt, David McCourt | β |
3 investors in total: 1 institutional and 2 angel.
Investors in Dugout
Dugout has secured backing from 3 investors, including angel and institutional investors. Prominent investors backing the company include One Football, Frank McCourt and David McCourt.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
News media platform for soccer | 2008 | onefootball.com | Berlin, Germany | |
FM Frank McCourt | unknown_a4c6117183384195b | |||
DM David McCourt | unknown_f63eb789387b4a57a |
Investor details for Dugout
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Dugout
2 people are tracked at Dugout (2 in leadership); the tracked headcount is 35.
| Name | Role | Group |
|---|---|---|
Elliot Richardson | Co-Founder | Leadership |
Jono Yates | CEO | Leadership |
Complete people profiles for Dugout
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Dugout
3 dated milestones of Dugout across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Dugout is founded.
- Funding First funding round of $11.5M.
- Exit Acquired by One Football.
Web traffic of Dugout
The website of Dugout (dugout.com) receives about 9.5K visits a month.
- Monthly visits9.5K
▲ 91.4% vs previous month
Websites whose visitors overlap most with Dugout. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
baseballsavvy.com | baseballsavvy.com | 100% | #13,758,486 | β | |
dodgerblues.com | dodgerblues.com | 99% | #12,333,105 | β | |
6-4-2.blogspot.com | 6-4-2.blogspot.com | 99% | β | ||
spokanedodgers.net | spokanedodgers.net | 98% | β | ||
baseballmonkey.com | baseballmonkey.com | 70% | #271,025 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 6 similar websites and full traffic analytics for Dugout
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Dugout
Complete news archive for Dugout
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Dugout
Dugout was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Dugout is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Jono Yates is the CEO of Dugout, as recorded in our data.
Dugout is a funded company, having raised a total of $11.53M across 1 funding round to date. The company's 1st funding round was a Series A of $11.53M, raised on Apr 2018.
Dugout has 35 employees.
Dugout is an app-based platform providing football news and content. The app showcases scores, videos, player skills, lifestyle, interviews, passion, and behind the scenes of major football tournaments. Some of the football clubs covered by the platform include Milan, Arsenal, Barca, Bayern Munich, Chelsea, Juventus, Liverpool, Man City, PSG, and more. Its app is available on the Android and IOS platforms.
Dugout has 3 investors. Key investors include One Football, Frank McCourt, and David McCourt.
Dugout operates through The Dug Out Limited.
Yes. Dugout was acquired by One Football in December 2020.

