About Duracell
Duracell is a company based in New York (United States) founded in 1924 was acquired by Berkshire Hathaway in February 2016. The company has 32 employees. Duracell offers products and services including Coppertop Battery, Duracell Optimum, and Lithium Coin Batteries.
- Headquarter New York, United States
- Employees 32
- SectorsEnergy & Utilities
- Website category Computers Electronics and Technology · Consumer Electronics
- Phone•••• ••••
- Website duracell.com/en-us
- Social LinkedIn X Facebook Instagram
- Acquired by Berkshire Hathaway (Feb 2016)
- Legal Name Duracell India Operations Private Limited
- Date of Incorporation 07 Oct, 2019
- Annual Revenue₹283 Cr
FY 2025 · +21% YoY
- Net Profit₹6.45 Cr
FY 2025 · 2% margin
- EBITDA₹9.91 Cr
FY 2025 · 4% margin
- InvestorsProcter & Gamble
& 1 more
- Employee Count32
- Acquired by
Associated legal entities of Duracell
Duracell operates through Duracell India Operations Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Duracell India Operations Private Limited CIN U36999KA2019FTC128533 | Active | 07 Oct 2019 | Bangalore, Karnataka | ₹283 Cr | 22 | 3 | View details |
Products & Services of Duracell
Duracell offers a comprehensive portfolio of products and services, including Coppertop Battery, Duracell Optimum, and Lithium Coin Batteries.
Provides long-lasting power for everyday household devices.
Delivers enhanced performance with patented ingredients for high-drain devices.
Offers reliable power for small devices with added safety features.
Investors in Duracell
Duracell has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Procter & Gamble and Berkshire Hathaway.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of FMCG conglomerate products | 1837 | pg.com | United States | |
Provider of multinational conglomerate services | 1889 | berkshirehathaway.com | Omaha, United States |
Investor details for Duracell
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Board of directors of Duracell India Operations Private Limited (Duracell)
Duracell India Operations Private Limited is the primary company behind Duracell. The board of Duracell India Operations Private Limited currently have 3 directors; the longest-serving is Amer Afifi Mohamed, appointed in 2019. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Amer Afifi Mohamed DIN 08580535 | Director | 07 Oct 2019 | 7 yrs | Duracell India Operations Private Limited |
| Chetan Anil Deshmukh DIN 08737310 | Director | 28 Apr 2020 | 6 yrs 5 mo | Duracell India Operations Private Limited |
| Sunil Subhash Gadgil DIN 10747517 | Director | 22 Aug 2024 | 2 yrs 1 mo | Duracell India Operations Private Limited |
People of Duracell
300 people are tracked at Duracell (131 in leadership, 1 in board & advisors, 168 in team); the tracked headcount is 32.
| Name | Role | Group |
|---|---|---|
Thom Lachman | CEO | Leadership |
Emilio Esquinca | Duracell Senior Sales Director Global Costco & Bj's | Leadership |
Brian Hogan | Associate Director, GTO Finance | Leadership |
Abraham Martinus | Associate Director, Retail Marketing | Leadership |
Steve Pilcher | Duracell Global Brand Director | Leadership |
Christina Penna Turner | Senior Director, Future Retail Innovation | Leadership |
Leo White | Chief IP & Associate General Counsel, Assistant Corporate Secretary | Leadership |
Hans Mielants | HR Director | Leadership |
Peter Gorzkowski | Director, North America Shopper Marketing | Leadership |
Ariana L. Horsley | Sr. Human Resources Manager- People Relations Partner | Leadership |
Brooke Duffey | Associate Director, People Relations Partner | Leadership |
Vanesa Mudarra | HR Manager II - People Relations / Business Partner - Southern Europe & Spain GSS | Leadership |
Benjamin Rich | Senior Director HR - Global Projects | Leadership |
Roberto Mendez | President, Duracell North America | Leadership |
Melissa Arens | Senior Director Of Finance / Controller | Leadership |
Anna Li | Global Finance Director | Leadership |
Russ Cook | Director, Global Business Planning | Leadership |
Laurie James | Sr. Director Human Resources | Leadership |
Andy Wales | Director Of Commercialization, Procell Insite | Leadership |
Sandeep Gulati | Vice President Finance - Asia & Middle East Region | Leadership |
280 more people are available in the full profile.
Complete people profiles for Duracell
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Financials of Duracell
Figures of Duracell India Operations Private Limited, the primary company behind Duracell, for FY 2025. Revenue was ₹283 Cr (+21% year on year). Net profit was ₹6.45 Cr (2% margin). EBITDA was ₹9.91 Cr (4% margin). Revenue has grown at a compounded annual rate of +12% over three years.
- ₹283 CrRevenue · FY 2025 · +21% YoY
- ₹6.45 CrNet profit · 2% margin
- ₹9.91 CrEBITDA · 4% margin
- ₹6.55 CrPaid-up capital
- 22Employees (provident fund records)
- +12%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Duracell India Operations Private Limited are on its company page.
Detailed financial statements for Duracell
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Timeline of Duracell
3 dated milestones of Duracell across 92 years, from founding to its latest funding, stage changes and deals.
- Founded Duracell is founded.
- Exit Acquired by Procter & Gamble.
- Exit Acquired by Berkshire Hathaway.
Web traffic of Duracell
The website of Duracell (duracell.com) receives about 105.9K visits a month and ranks #366,359 among all websites worldwide, #3,389 in Consumer Electronics.
- Monthly visits105.9K
▲ 6% vs previous month
- Unique visitors51.3K
per month
- Global rank#366,359
among all websites
- Category rank#3,389
Computers Electronics and Technology · Consumer Electronics
- Bounce rate40%
- Pages per visit2.2
- Average visit45 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Duracell. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| energizer.com | 100% | 269.4K | #223,241 | View details | |
rayovac.com | rayovac.com | 95% | – | #1,179,823 | – |
eveready.com | eveready.com | 94% | – | #1,641,954 | – |
| batteries.com | 79% | – | – | View details | |
| power-sonic.com | 78% | 112.6K | #361,746 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Duracell
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Latest news on Duracell
Complete news archive for Duracell
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Similar companies to Duracell
10 companies that operate in the same segment as Duracell (Energy Storage), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Manufacturer of lithium battery modules | 1997 | Shenzhen, Guangdong, China | – | USD 9.01 B | 54,290 | |
Batteries and automotive components are manufactured by Amara Raja Group. | 1985 | Hyderabad, Telangana, India | – | – | – | |
Composite pressure cylinders are supplied for mobility and storage uses. | 2008 | Alesund, Møre And Romsdal, Norway | – | USD 292.68 M | 1,020 | |
Platinum, rhodium, and palladium-based materials are manufactured by Umicore. | 1805 | Brussels, Brussels-capital Region, Belgium | – | USD 292.16 K | 1 | |
Lithium-ion battery packs for EVs and energy storage are manufactured. | 2018 | Noida, Uttar Pradesh, India | USD 1.5 M | USD 31.66 M | 8 | |
Developer of bespoke power storage systems for industrial and grid applications | 2009 | Durham, North Carolina, United States | USD 276.49 M | – | – | |
Automotive batteries and solar products are manufactured by Livguard. | 2014 | Gurugram, Haryana, India | USD 65.14 M | USD 411.14 M | 1,737 | |
Exide is recognized as India's largest battery manufacturer. | 1947 | Kolkata, West Bengal, India | USD 220 M | USD 1.91 B | 20,690 | |
Free mobile charging kiosks are installed in retail stores. | 2012 | Philadelphia, Pennsylvania, United States | USD 35.85 M | – | 41 | |
Stored energy solutions are provided by EnerSys globally. | 1999 | Reading, Pennsylvania, United States | – | USD 3.75 B | 10,860 |
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Frequently Asked Questions about Duracell
Duracell was founded in 1924.
Duracell is headquartered in New York, United States. It is registered at New York, New York, United States.
Thom Lachman is the current CEO of Duracell.
Duracell has 32 employees.
The primary company behind Duracell, Duracell India Operations Private Limited, reported revenue of ₹283 Cr for FY 2025, up 21% year on year.
Duracell is a manufacturer of multi-brand multi-chemistry batteries and energy storage systems. Manufactures alkaline batteries in many common sizes, such as AAA, AA, AAAA C, D, and 9V. Also, manufactures coin batteries in zinc, lithium, and silicon oxide chemistries. Also, has lithium and NiOx-based batteries and rechargeable batteries in its portfolio. Was awarded as No. 1 Global Battery brand in 2015. Claims that around 63 Duracell products are sold every second worldwide, as of Jan18.
Duracell offers Coppertop Battery, Duracell Optimum, and Lithium Coin Batteries.
Duracell has 2 investors. Key investors include Procter & Gamble, and Berkshire Hathaway.
Duracell operates through Duracell India Operations Private Limited.
Yes. Duracell was acquired by Berkshire Hathaway in February 2016.
The legal entities of Duracell currently have 3 directors, including Chetan Anil Deshmukh, Sunil Subhash Gadgil, Amer Afifi Mohamed.
The website of Duracell receives about 106 thousand visits a month and ranks #366,359 among all websites worldwide.