About Duriana
Duriana is a Retail company based in Singapore (Singapore) founded in 2013, and was acquired by Carousell in January 2017. P2P Mobile-first Marketplace. Duriana has raised $3.3 million across 2 funding rounds from investors including Carousell, Beenos and Dealguru Holdings. The company was acqui-hired. Its focus areas include Horizontal E-Commerce, Second Hand, Marketplace and P2P. Its legal entity is DURIANA INTERNET PTE. LTD. Its competitors include Carousell, Sellon and Naing BSell; 1 of its 3 listed competitors has raised funding.
Company details
Duriana is a location-based, social, mobile marketplace that allows users to sell and buy new or pre-loved products using smartphones. Users can list items and contact sellersbuyers via the app. 5-10k installs on Google store. The app now has 600,000 listings as in Apr15 and has gained leadership position in Malaysia and Philippines.
- Headquarters Singapore, Singapore
- Stage Acquired
- SectorsRetail
- Website duriana.com
- Social LinkedIn X
- Acquired by Carousell (Jan 2017)
- Legal Name Duriana Internet Pte. Ltd.
Funding Insights of Duriana
Duriana has successfully raised a total of $3.3M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2.5 million completed in March 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.3M
- Total Rounds 2
- Last Round Series A β $2.5M
- First Round $800,000
(Dec 2013)
- Investors Count 3
All 2 funding rounds of Duriana with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2015 | $2.5M | Series A | β | β | |
| Dec 2013 | $800,000 | Seed | β | β |
4 investors in total: 4 institutional.
Investors in Duriana
Duriana has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Carousell, Beenos and Dealguru Holdings.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed-stage tech-focused VC Firm funding companies in Asia, the Middle East and the US | 1999 | beenos.com | Tokyo, Japan | |
Tech focused startup venture studio funding companies in Singapore and Europe | alpsventures.com | Singapore, Singapore | ||
Daily deals are provided via an online platform for consumers. | 2010 | deal.com.sg | Singapore, Singapore | |
Online marketplace platform offering multi-category second-hand products | 2012 | carousell.sg | Singapore, Singapore |
Investor details for Duriana
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Timeline of Duriana
4 dated milestones of Duriana across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Duriana is founded.
- Funding First funding round of $800K.
- Funding Latest funding round, Series A, of $2.5M.
- Exit Acquired by Carousell.
Competitors of Duriana
Duriana has 3 listed competitors in our database, 1 of them funded. They include Carousell, Sellon and Naing BSell.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| carousell.sg | 2012 | Singapore | $375.6M | Online marketplace platform offering multi-category second-hand products | ||
| sellon.net | 2019 | Singapore | Offers a secondhand marketplace app for a variety of product categories. | |||
| naingbsell.com | 2016 | Singapore | Operates an online platform for listing and selling second-hand consumer products across multiple categories. |
Detailed competitors of Duriana
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Duriana
Websites that share an audience with Duriana (duriana.com).
Websites whose visitors overlap most with Duriana. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| qoo10.com | 100% | 7.5K | #2,862,954 | View details | |
| tarad.com | 100% | 224.6K | #221,378 | View details | |
| amazon.com | 63% | 2.7B | #9 | View details | |
play.google.com | play.google.com | 53% | β | ||
| facebook.com | 50% | 12.1B | #3 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 6 similar websites and full traffic analytics for Duriana
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- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Duriana
Complete news archive for Duriana
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Frequently Asked Questions about Duriana
Duriana was founded in 2013.
Duriana is headquartered in Singapore, Singapore.
Duriana is a funded company, having raised a total of $3.3M across 2 funding rounds to date. The company's 1st funding round was a Seed of $800K, raised on Dec 2013.
Annual revenue of Duriana is $37.8K as on Dec 31, 2016.
Duriana is a location-based, social, mobile marketplace that allows users to sell and buy new or pre-loved products using smartphones. Users can list items and contact sellersbuyers via the app. 5-10k installs on Google store. The app now has 600,000 listings as in Apr15 and has gained leadership position in Malaysia and Philippines.
Duriana's top competitors include Carousell, Sellon and Naing BSell.
Duriana has 4 investors. Key investors include Carousell, Beenos, Dealguru Holdings, and Alps Ventures.
Duriana operates through Duriana Internet Pte. Ltd..
Yes. Duriana was acquired by Carousell in January 2017.

