About DXN
DXN is a Consumer company based in Alor Setar (Malaysia) founded in 1993 by Datuk Lim Siow Jin, and was acquired by KV Asia Capital in June 2017. DXN is recognized for manufacturing and marketing Ganoderma-based health supplements. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model in Consumer and Industrial Goods & Manufacturing sectors. The company has 125 employees. Its Indian entity Dxn Marketing India Private Limited reported revenue of ₹411 Cr. DXN offers products and services including Ganoderma Supplements, Food and Beverages, Personal Care Products, Skin Care & Cosmetics, and Water Treatment Systems. Its focus areas include Healthcare, Dietary Supplements and Herbal Supplements. Its competitors include Signature Market, PPB Group and SWS Capital Berhad; 1 of its 3 listed competitors has raised funding.
Company details
DXN is engaged in the cultivation, manufacturing, and marketing of health food supplements, primarily focused on Ganoderma, known as the King of Herbs. The company operates in the healthcare sector, offering a range of products including dietary supplements, food and beverages, personal care items, skin care, cosmetics, household products, and water treatment systems. With a presence in over 180 countries, DXN is supported by more than 20 million registered distributors worldwide, establishing itself as a leader in the Ganoderma industry. Solutions are provided through a direct-to-consumer model alongside a robust distribution network.
- Headquarters Alor Setar, Malaysia
- Employees 125
- Founders Datuk Lim Siow Jin
- Stage Acquired
- SectorsConsumerIndustrial Goods & Manufacturing
- Email••••••••
- Phone•••• ••••
- Website dxn2uasia.com
- Social LinkedIn X
- Acquired by KV Asia Capital (Jun 2017)
- Legal Name Dxn Holdings Bhd.
- Date of Incorporation 18 Mar, 2014
- Jurisdiction Chennai, Tamil Nadu, India
- Indian entity revenue₹411 Cr
FY 2025 · +2% YoY
- Indian entity net profit₹35.17 Cr
FY 2025 · 9% margin
- Indian entity EBITDA₹53.75 Cr
FY 2025 · 13% margin
- Investors
- Employee Count125
- Acquired byKV Asia Capital
(Jun 2017)
Associated legal entities of DXN
DXN operates through Dxn Marketing India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Dxn Marketing India Private Limited CIN U15490TN2014PTC095516 | Active | 18 Mar 2014 | Chennai, Tamil Nadu | ₹411 Cr | 125 | 2 | View details |
Products & Services of DXN
DXN offers a comprehensive portfolio of products and services, including Ganoderma Supplements, Food and Beverages, Personal Care Products, Skin Care & Cosmetics, and Water Treatment Systems.
Health supplements made from Ganoderma are offered.
Various food and beverage products are provided.
Personal care items are manufactured and sold.
Skin care and cosmetic products are available.
Water treatment systems are designed for households.
Funding Insights of DXN
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of DXN with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2017 | Private Equity Round | – | – |
1 investors in total: 1 institutional.
Investors in DXN
DXN has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include KV Asia Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
KV Asia Capital is focused on private equity investments in Southeast Asia. | kvasiacapital.com | Singapore, Singapore |
Investor details for DXN
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Verified entity values are shown only after access is granted.
Board of directors of Dxn Marketing India Private Limited (DXN)
Dxn Marketing India Private Limited is the primary company behind DXN. The board of Dxn Marketing India Private Limited currently have 2 directors; the longest-serving is Rabique Khaja Moinudeen, appointed in 2014. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rabique Khaja Moinudeen DIN 07021545 | Director | 21 Nov 2014 | 11 yrs 11 mo | Dxn Marketing India Private Limited |
| Debya Prakash DIN 09268084 | Director | 31 May 2024 | 2 yrs 5 mo | Dxn Marketing India Private Limited |
People of DXN
1 people are tracked at DXN (1 in leadership); the tracked headcount is 125.
| Name | Role | Group |
|---|---|---|
Datuk Lim Siow Jin | Founder | Leadership |
Complete people profiles for DXN
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Financials of DXN
Figures of Dxn Marketing India Private Limited, the primary company behind DXN, for FY 2025. Revenue was ₹411 Cr (+2% year on year). Net profit was ₹35.17 Cr (9% margin). EBITDA was ₹53.75 Cr (13% margin). Revenue has grown at a compounded annual rate of +16% over three years and +11% over five years.
- ₹411 CrRevenue · FY 2025 · +2% YoY
- ₹35.17 CrNet profit · 9% margin
- ₹53.75 CrEBITDA · 13% margin
- ₹2 LakhPaid-up capital
- 125Employees (provident fund records)
- +16%Revenue CAGR, 3 years
- +11%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Dxn Marketing India Private Limited are on its company page.
Detailed financial statements for DXN
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of DXN
3 dated milestones of DXN across 24 years, from founding to its latest funding, stage changes and deals.
- Founded DXN is founded.
- Funding First funding round.
- Exit Acquired by KV Asia Capital.
Competitors of DXN
DXN has 3 listed competitors in our database, 1 of them funded. They include Signature Market, PPB Group and SWS Capital Berhad.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| signaturemarket.co | 2016 | Kuala Lumpur, Malaysia | $1.32M | Organic products are sold via an online retail platform. | ||
| ppbgroup.com | 1968 | Kuala Lumpur, Malaysia | Multi-category food and beverages are manufactured and distributed globally. | |||
| swscap.com | 2003 | Shah Alam, Malaysia | Multiple sectors and manufacturing services are managed through investment holding. |
Detailed competitors of DXN
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Web traffic of DXN
The website of DXN (dxn2uasia.com) receives about 3.6K visits a month.
- Monthly visits3.6K
▲ 25.8% vs previous month
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Related news about Dxn
Complete news archive for DXN
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Frequently Asked Questions about DXN
DXN was founded in 1993 and raised its 1st funding round 24 years after it was founded.
DXN is headquartered in Alor Setar, Malaysia. It is registered at Alor Setar, Kedah, Malaysia.
DXN has 125 employees.
The primary company behind DXN, Dxn Marketing India Private Limited, reported revenue of ₹411 Cr for FY 2025, up 2% year on year.
DXN is engaged in the cultivation, manufacturing, and marketing of health food supplements, primarily focused on Ganoderma, known as the King of Herbs. The company operates in the healthcare sector, offering a range of products including dietary supplements, food and beverages, personal care items, skin care, cosmetics, household products, and water treatment systems. With a presence in over 180 countries, DXN is supported by more than 20 million registered distributors worldwide, establishing itself as a leader in the Ganoderma industry. Solutions are provided through a direct-to-consumer model alongside a robust distribution network.
DXN's top competitors include PPB Group, SWS Capital Berhad and Signature Market.
DXN offers Ganoderma Supplements, Food and Beverages, Personal Care Products, Skin Care & Cosmetics, and Water Treatment Systems.
DXN has 1 investor. Key investors include KV Asia Capital.
DXN operates through Dxn Marketing India Private Limited.
Yes. DXN was acquired by KV Asia Capital in June 2017.
The legal entities of DXN currently have 2 directors, including Rabique Khaja Moinudeen, Debya Prakash.