About Dynamic Yield
Dynamic Yield is a Technology company based in Tel Aviv (Israel) founded in 2011, and was acquired by Mastercard in December 2021. Website optimization and personalization solutions are provided for digital platforms. Dynamic Yield has raised $83 million across 7 funding rounds from investors including Mastercard, Baidu and Naver. Its website dynamicyield.com draws about 142 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization.
Company details
Dynamic Yield was founded in 2011 in Tel Aviv, Israel, within the digital marketing sector. Operations focus on website optimization and personalization, with services encompassing customer data management, API integrations, and behavioral messaging. Compatibility is ensured with platforms such as Salesforce and MailChimp. Clients served include retailers like IKEA, Sephora, Zalora, and Myer, supporting global e-commerce personalization efforts.
- Headquarters Tel Aviv, Israel
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Website dynamicyield.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Mastercard (Dec 2021)
- Legal Name Dynamic Yield
- Total Equity Funding$83M (USD)
in 7 rounds
- Latest Funding Round$6M (USD), Series D
Nov 2018
- InvestorsMastercard
& 15 more
- Acquired by
Apps and channels of Dynamic Yield
its YouTube channel Dynamic Yield by Mastercard has 673 subscribers and 30 videos.
Videos from Dynamic Yield
The most watched videos on Dynamic Yield's YouTube channel, Dynamic Yield by Mastercard (673 subscribers). Click a video to play it here.
More on Dynamic Yield by Mastercard.
Funding Insights of Dynamic Yield
Dynamic Yield has successfully raised a total of $83M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $6 million completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $83M
- Total Rounds 7
- Last Round Series D — $6M
- Investors Count 14
All 7 funding rounds of Dynamic Yield with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2018 | $6M | Series D | – | Naver, Union Tech Ventures | |
| Aug 2018 | $32M | Series D | – | Viola Group | |
| Jul 2017 | $9M | Series C | – | – | |
| Dec 2016 | $22M | Series C | – | Claltech, Vertex Ventures Israel | |
| Jun 2014 | $12M | Series B | – | Marker | |
| Apr 2013 | $2M | Series A | – | Bessemer Venture Partners | |
| Nov 2011 | Seed | – | – | – |
16 investors in total: 16 institutional.
Investors in Dynamic Yield
Dynamic Yield has secured backing from 16 investors, including institutional and venture fund investors. Prominent investors backing the company include Mastercard, Baidu and Naver.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| uniontech.co.il | ||||
Venture capital is provided to mid and growth-stage startups. | fortross.vc | Menlo Park, United States | ||
Investments are made in early-stage technology companies globally. | viola-group.com | Herzliya, Israel | ||
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Private equity and infrastructure fund investing in multiple sectors | dtcp.capital | Hamburg, Germany | ||
Venture capital is invested in technology companies across all stages. | claltech.com | Tel Aviv, Israel | ||
Marker LLC is engaged in intelligent investing in technology firms. | marker-llc.com | New York, United States | ||
Early-stage technology investments are targeted by this venture capital firm. | innovationendeavors.com | Palo Alto, United States | ||
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
Tech focused early stage VC firm investing in Israel | vertexventures.co.il | Savyon, Israel |
Investor details for Dynamic Yield
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Dynamic Yield
69 people are tracked at Dynamic Yield (31 in leadership, 3 in board & advisors, 35 in team).
| Name | Role | Group |
|---|---|---|
Chris Feroli | VP Sales | Leadership |
Einat Haftel | Chief Product Officer | Leadership |
Lilach Cohen | Chief Financial Officer | Leadership |
Maayan Livny Epelboim | Director Of Finance | Leadership |
Simon Kaye | Director Of Global Revenue Operations | Leadership |
Miquel C. | Director Of Sales Engineering For Europe | Leadership |
Darren Webster | Director Of Solutions Engineering - UK And Ireland | Leadership |
Charly Jobart | Sales Director | Leadership |
Yaron Muzikant | Director Of Product Management | Leadership |
Gidi Vigo | Vice President Of Product Management | Leadership |
Maia Segal | Director Of Product Management | Leadership |
Nathan Richter | Vice President Personalization Strategy & Consulting | Leadership |
Alejandro Mazón | Sales Director Latin America Caribbean | Leadership |
Abena Osei | Sales Director | Leadership |
Pablo Sanz | Sales Director | Leadership |
Marc Hatton | Sales Director | Leadership |
Derek Merckling | Sales Director | Leadership |
Annabel Bryson | Sales Director | Leadership |
Eran Cohen | Director Of Product Management | Leadership |
Adam Arnold | Sales Director | Leadership |
49 more people are available in the full profile.
Complete people profiles for Dynamic Yield
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Dynamic Yield
5 dated milestones of Dynamic Yield across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Dynamic Yield is founded.
- Funding First funding round.
- Funding Latest funding round, Series D, of $6.0M.
- Exit Acquired by McDonald's.
- Exit Acquired by Mastercard.
Web traffic of Dynamic Yield
The website of Dynamic Yield (dynamicyield.com) receives about 141.5K visits a month and ranks #313,919 among all websites worldwide, #9,128 in Online Marketing.
- Monthly visits141.5K
▼ 5.2% vs previous month
- Unique visitors67.8K
per month
- Global rank#313,919
among all websites
- Category rank#9,128
Business and Consumer Services · Online Marketing
- Bounce rate44%
- Pages per visit1.5
- Average visit21 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Dynamic Yield. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
abtestguide.com | abtestguide.com | 100% | #815,796 | – | |
| abtasty.com | 100% | 167.4K | #291,955 | View details | |
| conversionboosting.com | 96% | 7K | #2,933,189 | View details | |
| zoovu.com | 96% | 105.7K | #438,143 | View details | |
varify.io | varify.io | 96% | #381,448 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Dynamic Yield
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Dynamic Yield
Complete news archive for Dynamic Yield
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Frequently Asked Questions about Dynamic Yield
Dynamic Yield was founded in 2011.
Dynamic Yield is headquartered in Tel Aviv, Israel.
Dynamic Yield is a funded company, having raised a total of $83M across 7 funding rounds to date.
Dynamic Yield was founded in 2011 in Tel Aviv, Israel, within the digital marketing sector. Operations focus on website optimization and personalization, with services encompassing customer data management, API integrations, and behavioral messaging. Compatibility is ensured with platforms such as Salesforce and MailChimp. Clients served include retailers like IKEA, Sephora, Zalora, and Myer, supporting global e-commerce personalization efforts.
Dynamic Yield has 16 investors. Key investors include Mastercard, Baidu, Naver, Bessemer Venture Partners, and McDonald's.
Dynamic Yield operates through Dynamic Yield.
Yes. Dynamic Yield was acquired by Mastercard in December 2021.
The website of Dynamic Yield receives about 142 thousand visits a month and ranks #313,919 among all websites worldwide.