About Easy Crypto
Easy Crypto is a company based in Auckland (New Zealand) founded in 2013 by Alan Grainger was acquired by Swyftx in March 2025. Easy Crypto has raised $28.75 million across 2 funding rounds from investors including Swyftx, Nuance and Icehouse Ventures. Easy Crypto operates in a competitive market with competitors including WOO, Paradigm, Crossover Markets, Elwood and SFOX, among others.
- Headquarter Auckland, New Zealand
- Founders Alan Grainger
- SectorsFinancial Services
- Website category Finance · Investing
- Email••••••••
- Website easycrypto.com
- Social LinkedIn X Facebook
- Acquired by Swyftx (Mar 2025)
Funding Insights of Easy Crypto
Easy Crypto has successfully raised a total of $28.75M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $17 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $28.75M
- Total Rounds 2
- Last Round Series B — $17M
- First Round $11.75M
(Oct 2021)
- Investors Count 8
All 2 funding rounds of Easy Crypto with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2022 | $17M | Series B | – | Nuance, Icehouse Ventures | – |
| Oct 2021 | $11.75M | Series A | – | – |
9 investors in total: 9 institutional.
Investors in Easy Crypto
Easy Crypto has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Swyftx, Nuance and Icehouse Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | nuance.vc | - | |
PE fund focused on high growth companies of New Zealand | – | icehouseventures.co.nz | Auckland, New Zealand | |
Consumer internet investments are targeted by GDP Venture firm. | – | gdpventure.com | Jakarta, Indonesia | |
US early-stage startups are invested in by Seven Peaks Ventures. | – | sevenpeaksventures.com | Bend, United States | |
Ethical investment funds are managed by Pathfinder for wealth and well-being. | 2010 | pathfinder.kiwi | Auckland, New Zealand | |
Ethical investment funds are managed by Pathfinder for wealth and well-being. | 2010 | path.co.nz | Auckland, New Zealand | |
Offers investment management services focused on portfolio construction and risk assessment. | 2006 | evencapital.com | Geneve, Switzerland | |
Partners with VC firms for blockchain and crypto startup investments globally. | 2018 | huttcapital.com | Portland, United States | |
Cryptocurrency trading is enabled via an online platform. | 2017 | swyftx.com | Brisbane, Australia |
Investor details for Easy Crypto
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Easy Crypto
1 people are tracked at Easy Crypto (1 in leadership).
| Name | Role | Group |
|---|---|---|
Alan Grainger | Co-Founder | Leadership |
Complete people profiles for Easy Crypto
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Easy Crypto
4 dated milestones of Easy Crypto across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Easy Crypto is founded.
- Funding First funding round of $11.8M.
- Funding Latest funding round, Series B, of $17.0M.
- Exit Acquired by Swyftx.
Competitors of Easy Crypto
Easy Crypto operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WOO, Paradigm, Crossover Markets, Elwood and SFOX, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| woo.org | 2019 | Taipei, Taiwan | $61M | – | Cryptocurrency liquidity and trading are facilitated through a mobile app. | |
| paradigm.co | 2010 | New York, United States | $39.47M | – | Automated cryptocurrency trading is facilitated through an online platform. | |
| crossovermarkets.com | 2022 | New York, United States | $18.35M | 176 | Digital asset exchange platform developed for institutional crypto trading. | |
| elwood.io | 2018 | London, United Kingdom | $70M | – | Digital asset trading and management solutions are provided by Elwood. | |
| sfox.com | 2014 | San Francisco, United States | $22.82M | – | Online Bitcoin broker | |
| frnt.io | 2018 | Toronto, Canada | – | – | Digital asset trading solutions are provided for institutional investors. | |
| qcp.capital | 2017 | Singapore | – | – | Crypto assets are traded online via a proprietary platform. | |
| ovex.com | 2017 | Johannesburg, South Africa | $4M | – | Institutional-grade custody and cryptocurrency exchange services are provided. | |
| lmaxdigital.com | 2010 | London, United Kingdom | – | 32 | Institutional cryptocurrency trading and exchange platform is operated. |
Detailed competitors of Easy Crypto
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Easy Crypto
The website of Easy Crypto (easycrypto.com) receives about 130.3K visits a month and ranks #261,860 among all websites worldwide, #2,807 in Investing.
- Monthly visits130.3K
▲ 1.6% vs previous month
- Unique visitors30.7K
per month
- Global rank#261,860
among all websites
- Category rank#2,807
Finance · Investing
- Bounce rate37%
- Pages per visit4.3
- Average visit3 min 13 sec
- DevicesDesktop 67% · Mobile 33%
Websites whose visitors overlap most with Easy Crypto. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| coinmarketcap.com | 100% | 74.2M | #1,083 | View details | |
| coingecko.com | 96% | 17.7M | #3,383 | View details | |
| coinbase.com | 92% | 27.7M | #1,680 | View details | |
| altcointrader.co.za | 86% | – | #114,076 | View details | |
| dexscreener.com | 86% | – | #5,160 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for Easy Crypto
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 32 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Easy Crypto
Complete news archive for Easy Crypto
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Easy Crypto
10 companies that operate in the same segment as Easy Crypto (Cryptocurrencies), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cross-border cryptocurrency payments for businesses are enabled through APIs. | 2013 | Boston, Massachusetts, United States | USD 1.51 B | USD 2.75 B | – | |
Online exchange platform for cryptocurrency | 2017 | Ta Xbiex, Malta | USD 2.02 B | – | – | |
App-based platform for exchange and trading solutions for cryptocurrency | 2011 | London, England, United Kingdom | USD 700 M | – | – | |
Terraform Labs is engaged in blockchain technology development. | 2018 | Singapore, Singapore | USD 57 M | – | – | |
Ledger is recognized for providing secure cryptocurrency hardware wallets. | 2014 | Paris, France | USD 575.4 M | – | – | |
App-based wallet and exchange platform for cross-border money transfers | 2013 | London, England, United Kingdom | USD 73.36 M | – | – | |
Cryptocurrency trading, storage, and exchange services are offered online. | 2012 | San Francisco, California, United States | USD 546.62 M | USD 7.18 B | 3,770 | |
Cryptocurrencies are traded and exchanged through an online platform. | 2014 | Mexico City, Mexico | USD 331.35 M | – | – | |
Decentralized exchange platform for cryptocurrency trading is operated. | 2018 | New York, New York, United States | USD 176 M | – | 85 | |
Mobile app for storing and trading cryptocurrencies is utilized. | 2013 | London, England, United Kingdom | USD 13 M | – | – |
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Frequently Asked Questions about Easy Crypto
Easy Crypto was founded in 2013 and raised its 1st funding round 8 years after it was founded.
Easy Crypto is headquartered in Auckland, New Zealand.
Easy Crypto is a funded company, having raised a total of $28.75M across 2 funding rounds to date. The company's 1st funding round was a Series A of $11.75M, raised on Oct 2021.
Easy Crypto was founded in 2013 in Auckland, New Zealand, as a platform in the cryptocurrency sector. Trading services are provided to businesses, trusts, and self-managed super funds, allowing the purchase, sale, and exchange of assets including Bitcoin, Ethereum, and Tron. Solutions for tracking trading data are also offered, with operations focused on secure digital asset management in the region.
Easy Crypto's top competitors include WOO, Crossover Markets and Elwood.
Easy Crypto has 9 investors. Key investors include Swyftx, Nuance, Icehouse Ventures, Pathfinder, and Pathfinder.
Yes. Easy Crypto was acquired by Swyftx in March 2025.
The website of Easy Crypto receives about 130 thousand visits a month and ranks #261,860 among all websites worldwide.