About EASY
EASY is a Consumer company based in Alexandria (Egypt) founded in 1999, and was acquired by FHH in April 2023. Skin care products are provided via an internet-first brand. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Skin Care and Multi-Category.
Company details
EASY was founded in 1999 in Alexandria, Egypt, and operates as an internet-first brand within the skin care sector. Products focused on skin care are distributed primarily through online channels, targeting consumers seeking accessible personal care solutions. The companys domain, easy-hbc.com, supports its digital operations, with headquarters located in Alexandria to serve regional and potentially broader markets in the beauty and health industry.
- Headquarters Alexandria, Egypt
- Stage Acquired
- SectorsConsumer
- Website easy-hbc.com
- Social LinkedIn Facebook Instagram
- Acquired by FHH (Apr 2023)
Investors in EASY
EASY has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include FHH.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Adult diapers are manufactured and branded by FHH in Jordan. | 1958 | finehh.com | Amman, Jordan |
Investor details for EASY
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- Complete investor list
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Timeline of EASY
2 dated milestones of EASY across 24 years, from founding to its latest funding, stage changes and deals.
- Founded EASY is founded.
- Exit Acquired by FHH.
Web traffic of EASY
The website of EASY (easy-hbc.com) receives about 1.9K visits a month.
- Monthly visits1.9K
▲ 98.3% vs previous month
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Related news about Easy
Complete news archive for EASY
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Frequently Asked Questions about EASY
EASY was founded in 1999.
EASY is headquartered in Alexandria, Egypt.
EASY was founded in 1999 in Alexandria, Egypt, and operates as an internet-first brand within the skin care sector. Products focused on skin care are distributed primarily through online channels, targeting consumers seeking accessible personal care solutions. The companys domain, easy-hbc.com, supports its digital operations, with headquarters located in Alexandria to serve regional and potentially broader markets in the beauty and health industry.
EASY has 1 investor. Key investors include FHH.
Yes. EASY was acquired by FHH in April 2023.

