About Eat Just
Eat Just is a Consumer company based in San Francisco (United States) founded in 2011 by Josh Balk and Josh Tetrick. Plant-based egg substitutes are manufactured by JUST Egg. It operates on a Direct-to-Consumer (D2C) model. Eat Just has raised $446 million across 10 funding rounds from investors including Delivery Hero, Khosla Ventures and Korea Investment Holdings. The company has 383 employees. Eat Just was last valued at $1.2 billion in October 2025. Its chief executive, as recorded, is Josh Tetrick. Its website ju.st draws about 73 thousand monthly visits. Eat Just offers products and services including Just Egg, Just One, and Just Condiments. Its focus areas include Food & Beverage, Plant-Based Foods and Alternative Proteins. Its legal entity is Eat Just, Inc. Its competitors include Fiction Foods, Zero Egg and Unreal Food; 1 of its 3 listed competitors has raised funding.
Company details
Eat Just is involved in the development and distribution of plant-based food products, focusing on alternatives to traditional animal-based foods. The company operates within the food and beverage sector, offering solutions like plant-based eggs and condiments. Its products are aimed at consumers seeking healthier and sustainable dietary options. Distribution channels include direct-to-consumer sales and partnerships with foodservice and retail operators.
- Headquarters San Francisco, United States
- Employees 383
- Founders Josh Balk, Josh Tetrick
- Stage Unicorn
- SectorsConsumer
- Website category Food and Drink · Vegetarian and Vegan
- Email••••••••
- Phone•••• ••••
- Website ju.st
- Social LinkedIn X Facebook Instagram
- Legal Name Eat Just, Inc.
- Total Equity Funding$446M (USD)
in 10 rounds
- InvestorsDelivery Hero
& 68 more
- Employee Count383
Products & Services of Eat Just
Eat Just offers a comprehensive portfolio of products and services, including Just Egg, Just One, and Just Condiments.
Plant-based egg substitute for healthier cooking options.
Protein-focused product made from plant-based ingredients.
Plant-based condiments for enhancing meals and recipes.
Funding Insights of Eat Just
Eat Just has successfully raised a total of $446M across 10 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $446M
- Total Rounds 10
- First Round $5M
(Dec 2011)
- Investors Count 69
All 10 funding rounds of Eat Just with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | Series F | – | Ahimsafdn, VegInvest | – | |
| Aug 2022 | $25M | Series E | – | C2 Capital Partners | – |
| Nov 2021 | Series E | – | AIV Capital | – | |
| Mar 2021 | $200M | Series E | – | Qatar Investment Authority | |
| Aug 2016 | $100M | Series D | $1.2B | – | – |
| Dec 2014 | $90M | Series C | – | Horizons Ventures, Khosla Ventures | |
| Feb 2014 | $23M | Series B | – | Horizons Ventures | |
| May 2013 | $1M | Seed | – | Founders Fund | – |
| Feb 2013 | $2M | Seed | – | Khosla Ventures | – |
| Dec 2011 | $5M | Seed | – | Khosla Ventures | – |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2016 | $1.2B | •••••••• |
Full valuation and stage history of Eat Just
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $1.2B (Oct 2025). 69 investors in total: 59 institutional and 10 angel.
Investors in Eat Just
Eat Just has secured backing from 69 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Delivery Hero, Khosla Ventures and Korea Investment Holdings.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Vegan investments are directed to early-stage animal-free food companies. | veginvesttrust.com | New York, United States | ||
C2 Capital Partners is engaged in providing growth capital and operational support. | c2capitalpartners.com | |||
| aivcp.com | ||||
Private equity firm | charlesbank.com | Boston, United States | ||
Early-stage centric sector-agnostic VC firm investing in geographies such as the US | osfund.co | Chicago, United States | ||
Horizons Ventures is focused on investing in deep science and technology. | horizonsventures.com | Hong Kong, China | ||
Early-stage startups are funded by this venture capital firm. | 2004 | khoslaventures.com | Menlo Park, United States | |
Venture capital investments in technology and defense sectors. | foundersfund.com | |||
Venture capital firm focused on multiple sectors | taocap.com | Marlborough, United States | ||
Private equity firm focused on multiple sectors | wpglobalpartners.com | Chicago, United States |
Investor details for Eat Just
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Eat Just
11 people are tracked at Eat Just (9 in leadership, 2 in board & advisors); the tracked headcount is 383.
| Name | Role | Group |
|---|---|---|
Josh Balk | Co-Founder | Leadership |
Josh Tetrick | Co-Founder & CEO | Leadership |
Tom Rossmeissl | Chief Marketing Officer | Leadership |
Amir Farnoud | Chief Technology Officer | Leadership |
Leo Lin | Chief Financial Officer | Leadership |
Shannon Carey Rossmeissl | Digital Marketing Director | Leadership |
Vivek Sharma | Vice President, R&d And Manufacturing - JUST Egg | Leadership |
Brandy Green | Chief Financial Officer | Leadership |
Joshua Hyman | Chief Of Staff For Sales And Marketing | Leadership |
Jacob R. Robbins | Director | Board & advisors |
Dana Hollinger | Board Observer, Advisor | Board & advisors |
Complete people profiles for Eat Just
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Eat Just
4 dated milestones of Eat Just across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Eat Just is founded.
- Funding First funding round of $5.0M.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series F,.
Competitors of Eat Just
Eat Just has 3 listed competitors in our database, 1 of them funded. They include Fiction Foods, Zero Egg and Unreal Food.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fictionfoods.com | 2022 | Los Angeles, United States | Lab-grown animal-free egg protein is developed as an egg replacement. | |||
| zeroegg.com | 2018 | Berwyn, United States | Provides plant-based egg products for recipes, foodservice, and sustainability initiatives. | |||
| tryunrealfood.com | 2021 | United States | $65,003 | Plant-based egg substitutes are developed and offered by Unreal Food. |
Detailed competitors of Eat Just
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Eat Just
The website of Eat Just (ju.st) receives about 72.9K visits a month and ranks #459,765 among all websites worldwide, #156 in Vegetarian and Vegan.
- Monthly visits72.9K
▼ 10.1% vs previous month
- Unique visitors34.9K
per month
- Global rank#459,765
among all websites
- Category rank#156
Food and Drink · Vegetarian and Vegan
- Bounce rate47%
- Pages per visit2.2
- Average visit1 min 00 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Eat Just. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bestservedvegan.com | bestservedvegan.com | 100% | #2,136,430 | – | |
| fakemeats.com | 98% | #533,634 | View details | ||
bigboxvegan.com | bigboxvegan.com | 90% | #1,276,492 | – | |
theveganshop.co.nz | theveganshop.co.nz | 90% | #1,102,103 | – | |
| livekindly.com | 90% | 60.4K | #711,853 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Eat Just
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as Eat Just (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Eat Just
Complete news archive for Eat Just
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Eat Just
Eat Just was founded in 2011.
Eat Just is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Josh Tetrick is the CEO of Eat Just, as recorded in our data. They have also founded this company.
Eat Just is a funded company, having raised a total of $446M across 10 funding rounds to date. The company's 1st funding round was a Seed of $5M, raised on Dec 2011.
Eat Just has 383 employees.
Eat Just is involved in the development and distribution of plant-based food products, focusing on alternatives to traditional animal-based foods. The company operates within the food and beverage sector, offering solutions like plant-based eggs and condiments. Its products are aimed at consumers seeking healthier and sustainable dietary options. Distribution channels include direct-to-consumer sales and partnerships with foodservice and retail operators.
Eat Just's top competitors include Fiction Foods, Unreal Food and Zero Egg.
Eat Just offers Just Egg, Just One, and Just Condiments.
Eat Just has 69 investors. Key investors include Delivery Hero, Khosla Ventures, Korea Investment Holdings, Uni-President, and Temasek.
The valuation of Eat Just is $1.2B as of Oct 2025.
Eat Just operates through Eat Just, Inc..