Eat Natural

Halstead, United Kingdom Founded: 2002 • Age: 24 yrs Acquired By Ferrero
Natural gluten-free granola bars and cereals are produced.
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About Eat Natural

Eat Natural is a company based in Halstead (United Kingdom) founded in 2002 was acquired by Ferrero in December 2020.. Eat Natural offers products and services including Simply Fruit & Nut Bars, Yoghurt Fruit & Nut Bars, Chocolate Fruit & Nut Bars, Protein Fruit & Nut Bars, and High Fibre Fruit & Nut Bars. Eat Natural operates in a competitive market with competitors including Real Handful, ADONIS, Bounce, Lees of Scotland and Snact, among others.

  • Headquarter Halstead, United Kingdom
  • Sectors
    Consumer
  • Email
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  • Phone
    *********
  • Website
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Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Ferrero

    (Dec 17, 2020)

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Products & Services of Eat Natural

Eat Natural offers a comprehensive portfolio of products and services, including Simply Fruit & Nut Bars, Yoghurt Fruit & Nut Bars, Chocolate Fruit & Nut Bars, Protein Fruit & Nut Bars, and High Fibre Fruit & Nut Bars. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Natural bars made with fruits and nuts for healthy snacking.

Bars combining yoghurt, fruits, and nuts for added flavor.

Chocolate-infused bars with fruits and nuts for indulgence.

High-protein bars with nuts and fruits for energy needs.

Bars rich in fibre from fruits and nuts for digestive health.

Plant-based bars with fruits and nuts for vegan diets.

Gluten-free bars using fruits and nuts for allergy-friendly options.

Nutritious cereals made with simple ingredients for daily meals.

Funding Insights of Eat Natural

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Eat Natural

Eat Natural has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Ferrero. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Branded confectionery products including chocolates and spreads are manufactured.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Eat Natural

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Eat Natural

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Eat Natural Comparisons

Employees
+
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Competitors of Eat Natural

Eat Natural operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Real Handful, ADONIS, Bounce, Lees of Scotland and Snact, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Nut bars are branded and distributed by Real Handful.
domain founded_year HQ Location
Energy bars are sold through an internet-first brand.
domain founded_year HQ Location
Extruded snacks are produced and branded by Bounce in Australia.
domain founded_year HQ Location
Brand of bars
domain founded_year HQ Location
Healthy snacks are produced from surplus fruit by Snact.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Eat Natural

Eat Natural launches new raw range
Asiantrader3 years ago

Frequently Asked Questions about Eat Natural

When was Eat Natural founded?

Eat Natural was founded in 2002.

Where is Eat Natural located?

Eat Natural is headquartered in Halstead, United Kingdom. It is registered at Halstead, Essex, United Kingdom.

What does Eat Natural do?

Eat Natural was founded in 2002 in Halstead, United Kingdom. The company is engaged in the food sector, where granola bars and cereals are manufactured using ingredients like almonds, cranberries, blueberries, dates, honey, coconuts, chocolate, and oats. Products are positioned as all natural and gluten-free. Distribution focuses primarily on the UK market, with operations centered in that region.

Who are the top competitors of Eat Natural?

Eat Natural's top competitors include Natural Balance Foods, The Food Doctor and Real Handful.

What products or services does Eat Natural offer?

Eat Natural offers Simply Fruit & Nut Bars, Yoghurt Fruit & Nut Bars, Chocolate Fruit & Nut Bars, Protein Fruit & Nut Bars, and 4 more products and services.

Who are Eat Natural's investors?

Eat Natural has 1 investor. Key investors include Ferrero.

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