About Eat Natural
Eat Natural is a company based in Halstead (United Kingdom) founded in 2002 was acquired by Ferrero in December 2020.. Eat Natural offers products and services including Simply Fruit & Nut Bars, Yoghurt Fruit & Nut Bars, Chocolate Fruit & Nut Bars, Protein Fruit & Nut Bars, and High Fibre Fruit & Nut Bars. Eat Natural operates in a competitive market with competitors including Real Handful, ADONIS, Bounce, Lees of Scotland and Snact, among others.
- Headquarter Halstead, United Kingdom
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Sectors
Consumer
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Email
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Phone
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Website
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Products & Services of Eat Natural
Eat Natural offers a comprehensive portfolio of products and services, including Simply Fruit & Nut Bars, Yoghurt Fruit & Nut Bars, Chocolate Fruit & Nut Bars, Protein Fruit & Nut Bars, and High Fibre Fruit & Nut Bars. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Natural bars made with fruits and nuts for healthy snacking.
Bars combining yoghurt, fruits, and nuts for added flavor.
Chocolate-infused bars with fruits and nuts for indulgence.
High-protein bars with nuts and fruits for energy needs.
Bars rich in fibre from fruits and nuts for digestive health.
Plant-based bars with fruits and nuts for vegan diets.
Gluten-free bars using fruits and nuts for allergy-friendly options.
Nutritious cereals made with simple ingredients for daily meals.
Funding Insights of Eat Natural
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Eat Natural
Eat Natural has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Ferrero. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Branded confectionery products including chocolates and spreads are manufactured.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Eat Natural
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Eat Natural
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Eat Natural Comparisons
Competitors of Eat Natural
Eat Natural operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Real Handful, ADONIS, Bounce, Lees of Scotland and Snact, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Nut bars are branded and distributed by Real Handful.
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Energy bars are sold through an internet-first brand.
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| domain | founded_year | HQ Location |
Extruded snacks are produced and branded by Bounce in Australia.
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Brand of bars
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| domain | founded_year | HQ Location |
Healthy snacks are produced from surplus fruit by Snact.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Eat Natural
When was Eat Natural founded?
Eat Natural was founded in 2002.
Where is Eat Natural located?
Eat Natural is headquartered in Halstead, United Kingdom. It is registered at Halstead, Essex, United Kingdom.
What does Eat Natural do?
Eat Natural was founded in 2002 in Halstead, United Kingdom. The company is engaged in the food sector, where granola bars and cereals are manufactured using ingredients like almonds, cranberries, blueberries, dates, honey, coconuts, chocolate, and oats. Products are positioned as all natural and gluten-free. Distribution focuses primarily on the UK market, with operations centered in that region.
Who are the top competitors of Eat Natural?
Eat Natural's top competitors include Natural Balance Foods, The Food Doctor and Real Handful.
What products or services does Eat Natural offer?
Eat Natural offers Simply Fruit & Nut Bars, Yoghurt Fruit & Nut Bars, Chocolate Fruit & Nut Bars, Protein Fruit & Nut Bars, and 4 more products and services.
Who are Eat Natural's investors?
Eat Natural has 1 investor. Key investors include Ferrero.