About Eat the Change
Eat the Change is a company based in Bethesda (United States) founded in 2020 by Seth Goldman.. Eat the Change has raised $33.6 million across 4 funding rounds from investors including S2G Ventures, Barry Nalebuff and Collab Fund. Eat the Change offers products and services including Peach Oolong Tea, Honey Green Tea, Mango White Tea, Berry Hibiscus Herbal Tea, and Lemon Tea. Eat the Change operates in a competitive market with competitors including Daring, Abbots, Amylu Foods, Southern Recipe Small Batch and Holiday Ham, among others.
- Headquarter Bethesda, United States
- Founders Seth Goldman
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$33.6 M (USD)
in 4 rounds
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Latest Funding Round
$999.99 K (USD), Series B
May 14, 2025
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Investors
S2G Ventures
& 2 more
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Employee Count
Employee Count
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Products & Services of Eat the Change
Eat the Change offers a comprehensive portfolio of products and services, including Peach Oolong Tea, Honey Green Tea, Mango White Tea, Berry Hibiscus Herbal Tea, and Lemon Tea. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Organic brewed tea with peach flavor for daily refreshment.
Fair trade green tea sweetened naturally for health benefits.
Organic white tea infused with mango for tropical taste.
Caffeine-free herbal tea with berry flavors for relaxation.
Real-brewed black tea with lemon for a tangy experience.
Organic tea with raspberry notes for fruity refreshment.
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Funding Insights of Eat the Change
Eat the Change has successfully raised a total of $33.6M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $999.99 thousand completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $999,993
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First Round
First Round
(12 Feb 2021)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2025 | Amount | Series B - Eat the Change | Valuation |
investors |
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| Oct, 2023 | Amount | Series B - Eat the Change | Valuation |
investors |
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| Aug, 2022 | Amount | Series B - Eat the Change | Valuation | S2G Ventures , Collab Fund |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Eat the Change
Eat the Change has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include S2G Ventures, Barry Nalebuff and Collab Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Stage agnostic venture capital firm
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Founded Year | Domain | Location | |
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Private equity firm investing in multiple sectors
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Founded Year | Domain | Location | |
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BN
Barry Nalebuff |
Professor at Yale, co-author of game theory books, active angel investor
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Eat the Change
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Eat the Change
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Eat The Change Comparisons
Competitors of Eat the Change
Eat the Change operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Daring, Abbots, Amylu Foods, Southern Recipe Small Batch and Holiday Ham, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Meat snacks are produced and marketed by the Daring brand.
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| domain | founded_year | HQ Location |
Plant-based meat products are provided by Abbots.
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| domain | founded_year | HQ Location |
Internet first brand of chicken sausages, meatballs, and burgers
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| domain | founded_year | HQ Location |
Produces and sells flavored protein-packed pork rinds as bold snacks.
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| domain | founded_year | HQ Location |
Internet First Brand offering meat snacks
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Eat The Change
Frequently Asked Questions about Eat the Change
When was Eat the Change founded?
Eat the Change was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Where is Eat the Change located?
Eat the Change is headquartered in Bethesda, United States. It is registered at Bethesda, Maryland, United States.
Is Eat the Change a funded company?
Eat the Change is a funded company, having raised a total of $33.6M across 4 funding rounds to date. The company's 1st funding round was a Series B of $14.5M, raised on Feb 12, 2021.
What does Eat the Change do?
Eat the Change was founded in 2020 in Bethesda, United States, as a brand focused on the snack food sector. Nutrient-dense snacks are developed and marketed to emphasize health-oriented ingredients. Operations center on product formulation and distribution within the consumer goods industry. The company is led by co-founder Seth Goldman, with activities primarily conducted in the U.S. market.
Who are the top competitors of Eat the Change?
Eat the Change's top competitors include Daring, Amylu Foods and Abbots.
What products or services does Eat the Change offer?
Eat the Change offers Peach Oolong Tea, Honey Green Tea, Mango White Tea, Berry Hibiscus Herbal Tea, and 2 more products and services.
Who are Eat the Change's investors?
Eat the Change has 3 investors. Key investors include S2G Ventures, Barry Nalebuff, and Collab Fund.