About Eat the Change
Eat the Change is a Consumer company based in Bethesda (United States) founded in 2020 by Seth Goldman. Nutrient-dense snacks are branded and distributed by Eat the Change. Eat the Change has raised $33.6 million across 4 funding rounds from investors including S2G Ventures, Barry Nalebuff and Collab Fund. Eat the Change offers products and services including Peach Oolong Tea, Honey Green Tea, Mango White Tea, Berry Hibiscus Herbal Tea, and Lemon Tea. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Daring, Abbots and Amylu Foods; 2 of its 3 listed competitors have raised funding.
Company details
Eat the Change was founded in 2020 in Bethesda, United States, as a brand focused on the snack food sector. Nutrient-dense snacks are developed and marketed to emphasize health-oriented ingredients. Operations center on product formulation and distribution within the consumer goods industry. The company is led by co-founder Seth Goldman, with activities primarily conducted in the U.S. market.
- Headquarters Bethesda, United States
- Founders Seth Goldman
- SectorsConsumer
- Website eatthechange.com
- Social LinkedIn X Facebook
- Total Equity Funding$33.6M (USD)
in 4 rounds
- Latest Funding Round$999.99K (USD), Series B
May 2025
- InvestorsS2G Ventures
& 2 more
Products & Services of Eat the Change
Eat the Change offers a comprehensive portfolio of products and services, including Peach Oolong Tea, Honey Green Tea, Mango White Tea, Berry Hibiscus Herbal Tea, and Lemon Tea.
Organic brewed tea with peach flavor for daily refreshment.
Fair trade green tea sweetened naturally for health benefits.
Organic white tea infused with mango for tropical taste.
Caffeine-free herbal tea with berry flavors for relaxation.
Real-brewed black tea with lemon for a tangy experience.
Organic tea with raspberry notes for fruity refreshment.
Funding Insights of Eat the Change
Eat the Change has successfully raised a total of $33.6M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $999.99 thousand completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $33.6M
- Total Rounds 4
- Last Round Series B — $999,993
- First Round $4.1M
(Feb 2021)
- Investors Count 3
All 4 funding rounds of Eat the Change with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2025 | $999,993 | Series B | – | – | – |
| Oct 2023 | $14M | Series B | – | – | – |
| Aug 2022 | $14.5M | Series B | – | S2G Ventures, Collab Fund | |
| Feb 2021 | $4.1M | Series A | – | – | – |
3 investors in total: 2 institutional and 1 angel.
Investors in Eat the Change
Eat the Change has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include S2G Ventures, Barry Nalebuff and Collab Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Stage agnostic venture capital firm | s2gventures.com | Chicago, United States | ||
Private equity firm investing in multiple sectors | collabfund.com | New York, United States | ||
BN Barry Nalebuff | Professor at Yale, co-author of game theory books, active angel investor | unknown_91308b916cd54dada |
Investor details for Eat the Change
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People of Eat the Change
11 people are tracked at Eat the Change (9 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Seth Goldman | Co-Founder | Leadership |
Cyndi Ireland | Vice President Of Sales | Leadership |
Allison Moss | Head Of Marketing, Just Ice Tea | Leadership |
Julie Farkas | Chief Impact Officer | Leadership |
Cheryl R. | Distribution Director | Leadership |
Becca Ray | Sales Director | Leadership |
Shireen Husain | Marketing Director | Leadership |
Melanie Knitzer | Sales Director | Leadership |
Richard Tidrow | Sales Director | Leadership |
Laurajean Light | Regional Sales Manager | Team |
Evangeline Pergantis | Marketing Manager, Influencer & Experiential Events | Team |
Complete people profiles for Eat the Change
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Timeline of Eat the Change
3 dated milestones of Eat the Change across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Eat the Change is founded.
- Funding First funding round of $4.1M.
- Funding Latest funding round, Series B, of $1,000K.
Competitors of Eat the Change
Eat the Change has 3 listed competitors in our database, 2 of them funded. They include Daring, Abbots and Amylu Foods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| daring.com | 2018 | Los Angeles, United States | $113M | 44 | Meat snacks are produced and marketed by the Daring brand. | |
| abbots.com | 2016 | Costa Mesa, United States | $7.25M | 11 | Plant-based meat products are provided by Abbots. | |
| amylufoods.com | 1992 | Chicago, United States | 28 | Internet first brand of chicken sausages, meatballs, and burgers |
Detailed competitors of Eat the Change
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Eat the Change (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Frequently Asked Questions about Eat the Change
Eat the Change was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Eat the Change is headquartered in Bethesda, United States. It is registered at Bethesda, Maryland, United States.
Eat the Change is a funded company, having raised a total of $33.6M across 4 funding rounds to date. The company's 1st funding round was a Series A of $4.1M, raised on Feb 2021.
Eat the Change was founded in 2020 in Bethesda, United States, as a brand focused on the snack food sector. Nutrient-dense snacks are developed and marketed to emphasize health-oriented ingredients. Operations center on product formulation and distribution within the consumer goods industry. The company is led by co-founder Seth Goldman, with activities primarily conducted in the U.S. market.
Eat the Change's top competitors include Daring, Amylu Foods and Abbots.
Eat the Change offers Peach Oolong Tea, Honey Green Tea, Mango White Tea, Berry Hibiscus Herbal Tea, and 2 more products and services.
Eat the Change has 3 investors. Key investors include S2G Ventures, Barry Nalebuff, and Collab Fund.