About Ecover
Ecover is a company based in Richmond (United Kingdom) founded in 1979 by Frans Bogaerts was acquired by SC Johnson in September 2017.. The company has 252 employees as of July 31, 2022. Ecover offers products and services including Laundry Products, Dishwashing Products, Household Products, Personal Care, and Refills. Ecover operates in a competitive market with competitors including YOKUU, BRAUZZ, IPC and BoQua Natural, among others.
- Headquarter Richmond, United Kingdom
- Employees 252 as on 31 Jul, 2022
- Founders Frans Bogaerts
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name People Against Dirty Holdings Limited
- Date of Incorporation 17 Nov, 2015
- Jurisdiction CAMBERLEY, SURREY, ENGLAND
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Annual Revenue
$134.95 M (USD)0as on Jul 01, 2022
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Net Profit
$-7.72 M (USD)0as on Jul 01, 2022
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EBITDA
$-2.4 M (USD)0as on Jul 01, 2022
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Latest Funding Round
- Investors
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Employee Count
252
as on Jul 31, 2022
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Acquired by
SC Johnson
(Sep 14, 2017)
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Products & Services of Ecover
Ecover offers a comprehensive portfolio of products and services, including Laundry Products, Dishwashing Products, Household Products, Personal Care, and Refills. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Eco-friendly detergents for washing clothes and fabrics
Tablets and liquids for efficient dish cleaning
Sustainable solutions for general home maintenance
Eco-friendly items for personal and body care
Reusable options to reduce plastic waste in products
Funding Insights of Ecover
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ecover
Ecover has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include SC Johnson. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Produces high-quality household products for everyday needs.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ecover
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Ecover
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ecover Comparisons
Competitors of Ecover
Ecover operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as YOKUU, BRAUZZ, IPC and BoQua Natural, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Runs a direct-to-consumer brand offering natural cleaning products.
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| domain | founded_year | HQ Location |
Sustainable home cleaning and personal care products are manufactured.
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| domain | founded_year | HQ Location |
Biotechnological hygiene and maintenance products are manufactured for professional use.
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| domain | founded_year | HQ Location |
Online retailer offering natural household cleaning solutions.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ecover
Frequently Asked Questions about Ecover
When was Ecover founded?
Ecover was founded in 1979.
Where is Ecover located?
Ecover is headquartered in Richmond, United Kingdom.
Who is the current CEO of Ecover?
H Fisk Johnson is the current CEO of Ecover.
How many employees does Ecover have?
As of Jul 31, 2022, the latest employee count at Ecover is 252.
What is the annual revenue of Ecover?
Annual revenue of Ecover is $134.95M as on Jul 01, 2022.
What does Ecover do?
Ecover was founded in 1979 and is headquartered in Richmond, United Kingdom. Plant-based home care products are produced by the company, encompassing laundry detergents, dishwashing solutions, glass cleaners, toilet and bathroom cleaners, and hand soaps. Operations focus on manufacturing these items, with distribution occurring via offline retail channels and the companys web store in the consumer goods sector.
What products or services does Ecover offer?
Ecover offers Laundry Products, Dishwashing Products, Household Products, Personal Care, and Refills.
Who are Ecover's investors?
Ecover has 1 investor. Key investors include SC Johnson.