EDAA

Brussels, Belgium Founded: 2012 • Age: 14 yrs
Manages self-regulatory initiatives for online behavioral advertising in Europe.

About EDAA

EDAA is a Media & Entertainment company based in Brussels (Belgium) founded in 2012. Manages self-regulatory initiatives for online behavioral advertising in Europe. It operates on a B2B model. Its website edaa.eu draws about 681 thousand monthly visits. EDAA offers products and services including AdChoices Icon and Consumer Choice Platform. Its focus areas include Media and Advertising, Digital Advertising, Behavioral Advertising and Self-Regulation.

Company details

The European Interactive Digital Advertising Alliance (EDAA) oversees a pan-European self-regulatory program for data-driven advertising. It provides tools like the AdChoices Icon to enhance transparency, allowing consumers to understand and control personalized ads. Based in Brussels, EDAA works with companies to enforce privacy standards and educate users on online advertising practices. The organization supports the digital ecosystem by certifying compliance and offering resources for both consumers and businesses.

Products & Services of EDAA

EDAA offers a comprehensive portfolio of products and services, including AdChoices Icon and Consumer Choice Platform.

AdChoices Icon
Transparency Tool

Provides visual indicator for data-driven ads to inform consumers

Consumer Choice Platform
Opt-Out Tool

Enables users to manage preferences for personalized online ads

Apps and channels of EDAA

its YouTube channel Web EDAA has 1.11K subscribers and 30 videos.

Web EDAA
YouTube 1.11K subscribers 30 videos Autos & Vehicles
Open channel

Videos from EDAA

The most watched videos on EDAA's YouTube channel, Web EDAA (1.11K subscribers). Click a video to play it here.

EDAA Summit 2024 — Leading the Change: From Regulation to Action — Official Aftermovie
3.9K views
EDAA Summit 2023: The new era of advertising transparency - The Aftermovie
2K views
EDAA Summit 2024 - Interview with Stevan Randjelovic
477 views
The role of SROs and EASA in providing oversight to the EDAA programme
390 views

More on Web EDAA.

Web traffic of EDAA

The website of EDAA (edaa.eu) receives about 680.7K visits a month.

  • Monthly visits
    680.7K

    ▼ 6.7% vs previous month

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β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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Frequently Asked Questions about EDAA

EDAA was founded in 2012.

EDAA is headquartered in Brussels, Belgium. It is registered at Brussels, Brussels-capital Region, Belgium.

The European Interactive Digital Advertising Alliance (EDAA) oversees a pan-European self-regulatory program for data-driven advertising. It provides tools like the AdChoices Icon to enhance transparency, allowing consumers to understand and control personalized ads. Based in Brussels, EDAA works with companies to enforce privacy standards and educate users on online advertising practices. The organization supports the digital ecosystem by certifying compliance and offering resources for both consumers and businesses.

EDAA offers AdChoices Icon and Consumer Choice Platform.

The website of EDAA receives about 681 thousand visits a month.

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