About Ed-a-Mamma
Ed-a-Mamma is a Consumer company based in Mumbai (India) founded in 2020 by Alia Bhatt, and was acquired by Reliance Retail in September 2023. Eco-friendly apparel for kids and mothers is offered online. Ed-a-Mamma has raised $4.9 million across 1 funding round from investors including Reliance Retail, Matrix and Reshma Jairam Shetty. The company has 25 employees. Ed-a-Mamma was last valued at $11.94 million in February 2023. Its website edamamma.com draws about 245 thousand monthly visits. Its Indian entity Eternalia Media Private Limited reported revenue of ₹39.56 Cr. Ed-a-Mamma offers products and services including Kids Clothing, Maternity Wear, Accessories, Home Bedding, and Books and Toys. Its focus areas include Retail, Mom & Baby Care, Commerce and Fashion. Its competitors include Kidbea, Greendigo and Orange Sugar; 3 of its 3 listed competitors have raised funding.
Company details
Ed-a-Mamma was founded in 2020 in Mumbai, India, as an internet-first brand in the sustainable fashion sector. Apparel items including shirts, skirts, pants, shorts, jumpsuits, and maternity wear are provided for children and mothers, alongside books and additional products. Operations are centered on e-commerce distribution of eco-conscious clothing options.
- Headquarters Mumbai, India
- Employees 25
- Founders Alia Bhatt
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website edamamma.com
- Social LinkedIn Facebook Instagram YouTube
- Acquired by Reliance Retail (Sep 2023)
- Legal Name Eternalia Media Pvt Ltd
- Date of Incorporation 03 Nov, 2022
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹39.56 Cr
FY 2026 · +44% YoY
- Net Loss-₹14.15 Cr
FY 2026 · -41% margin
- EBITDA-₹11.54 Cr
FY 2026 · -33% margin
- Total Equity Funding$4.9M (USD)
in 1 rounds
- Latest Funding Round$4.9M (USD), Seed
Feb 2023
- InvestorsReliance Retail
& 4 more
- Employee Count25
- Acquired byReliance Retail
(Sep 2023)
Associated legal entities of Ed-a-Mamma
Ed-a-Mamma is associated with 2 registered companies on The Company Check; the primary company is Eternalia Media Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Eternalia Media Private Limited CIN U47711MH2022PTC393065 | Active | 03 Nov 2022 | Mumbai, Maharashtra | ₹39.6 Cr | 30 | 4 | View details |
| Eternalia Creative & Merchandising Private Limited CIN U17299WB2019PTC234187 | Active | 01 Oct 2019 | Kolkata, West Bengal | ₹0.7 Cr | 14 | 2 | View details |
Products & Services of Ed-a-Mamma
Ed-a-Mamma offers a comprehensive portfolio of products and services, including Kids Clothing, Maternity Wear, Accessories, Home Bedding, and Books and Toys.
Eco-friendly outfits for children made from natural fabrics.
Sustainable clothing options for expectant mothers.
Complementary items for kids' outfits and home use.
Eco-friendly bedding items for children.
Sustainable toys and books for kids' development.
Funding Insights of Ed-a-Mamma
Ed-a-Mamma has successfully raised a total of $4.9M through 1 strategic funding round. The most recent funding activity was a Seed round of $4.9 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.9M
- Total Rounds 1
- Last Round Seed — $4.9M
- First Round $4.9M
(Feb 2023)
- Investors Count 4
All 1 funding rounds of Ed-a-Mamma with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2023 | $4.9M | Seed | $11.94M | – |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2023 | $11.94M | •••••••• |
Last known valuation $11.94M (Feb 2023). 5 investors in total: 2 institutional and 3 angel.
Investors in Ed-a-Mamma
Ed-a-Mamma has secured backing from 5 investors, including institutional and angel investors. Prominent investors backing the company include Reliance Retail, Matrix and Reshma Jairam Shetty.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Celebrity and model management services, plus branded content, are provided. | matrixbay.com | Mumbai, India | ||
Retail chain offering diversified products | 2006 | relianceretail.com | Mumbai, India | |
RJ Reshma Jairam Shetty | unknown_fe47fe43db594e219 | |||
VM Vivek Madhav Kamath | unknown_6bd611ce950e4415a | |||
AB Alia Bhatt | unknown_502392b5aad946a09 |
Investor details for Ed-a-Mamma
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
Board of directors of Eternalia Media Private Limited (Ed-a-Mamma)
Eternalia Media Private Limited is the primary company behind Ed-a-Mamma. The boards of the 2 registered companies of Ed-a-Mamma currently have 5 directors; the longest-serving is Dorita Aditi Dsouza, appointed in 2019. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Dorita Aditi Dsouza DIN 08594401 | Nominee Director | 25 Oct 2019 | 7 yrs | Eternalia Creative & Merchandising Private Limited |
| Alia Bhatt DIN 06420731 | Director | 03 Nov 2022 | 4 yrs | Eternalia Media Private Limited, Eternalia Creative & Merchandising Private Limited |
| Vivek Madhav Kamath DIN 00237710 | Director | 05 Sep 2023 | 3 yrs 2 mo | Eternalia Media Private Limited |
| Prateek Mathur DIN 07144296 | Director | 13 Jan 2025 | 1 yr 9 mo | Eternalia Media Private Limited |
| Bhakti Manoj Modi DIN 07578646 | Director | 13 Jan 2025 | 1 yr 9 mo | Eternalia Media Private Limited |
People of Ed-a-Mamma
1 people are tracked at Ed-a-Mamma (1 in leadership); the tracked headcount is 25.
| Name | Role | Group |
|---|---|---|
| Founder | Leadership |
Complete people profiles for Ed-a-Mamma
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Verified entity values are shown only after access is granted.
Financials of Ed-a-Mamma
Figures of Eternalia Media Private Limited, the primary company behind Ed-a-Mamma, for FY 2026. Revenue was ₹39.56 Cr (+44% year on year). Net loss was -₹14.15 Cr (-41% margin). EBITDA was -₹11.54 Cr (-33% margin). Revenue has grown at a compounded annual rate of 0% over three years and 0% over five years.
- ₹39.56 CrRevenue · FY 2026 · +44% YoY
- -₹14.15 CrNet loss · -41% margin
- -₹11.54 CrEBITDA · -33% margin
- ₹14.3 LakhPaid-up capital
- 30Employees (provident fund records)
- 0%Revenue CAGR, 3 years
- 0%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Eternalia Media Private Limited are on its company page.
Detailed financial statements for Ed-a-Mamma
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Ed-a-Mamma
4 dated milestones of Ed-a-Mamma across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Ed-a-Mamma is founded.
- Funding First funding round of $4.9M.
- Milestone Reaches Minicorn status.
- Exit Acquired by Reliance Retail.
Competitors of Ed-a-Mamma
Ed-a-Mamma has 3 listed competitors in our database, 3 of them funded. They include Kidbea, Greendigo and Orange Sugar.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kidbea.com | 2021 | Noida, India | $1.24M | 7 | Baby and kids products are provided via an online platform. | |
| greendigo.com | 2018 | Mumbai, India | $199,843 | 81 | Internet first brand offering organic clothing for kids | |
| orangesugar.in | 2022 | Bengaluru, India | $450,956 | Provides premium baby clothing, swaddles, and essentials for infants online. |
Detailed competitors of Ed-a-Mamma
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- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Ed-a-Mamma
The website of Ed-a-Mamma (edamamma.com) receives about 244.8K visits a month.
- Monthly visits244.8K
▲ 180.7% vs previous month
Websites whose visitors overlap most with Ed-a-Mamma. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
littlemuffet.in | littlemuffet.in | 100% | #481,045 | – | |
| nautinati.com | 99% | 12.8K | #1,652,482 | View details | |
| theputchi.com | 98% | 29.4K | #1,066,177 | View details | |
mothercare.in | mothercare.in | 96% | #319,869 | – | |
| tibertaber.com | 93% | 27.7K | #499,588 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ed-a-Mamma
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Ed-a-Mamma (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Ed-A-Mamma
Complete news archive for Ed-a-Mamma
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Frequently Asked Questions about Ed-a-Mamma
Ed-a-Mamma was founded in 2020 and raised its 1st funding round 3 years after it was founded.
Ed-a-Mamma is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Ed-a-Mamma is a funded company, having raised a total of $4.9M across 1 funding round to date. The company's 1st funding round was a Seed of $4.9M, raised on Feb 2023.
Ed-a-Mamma has 25 employees.
The primary company behind Ed-a-Mamma, Eternalia Media Private Limited, reported revenue of ₹39.56 Cr for FY 2026, up 44% year on year.
Ed-a-Mamma was founded in 2020 in Mumbai, India, as an internet-first brand in the sustainable fashion sector. Apparel items including shirts, skirts, pants, shorts, jumpsuits, and maternity wear are provided for children and mothers, alongside books and additional products. Operations are centered on e-commerce distribution of eco-conscious clothing options.
Ed-a-Mamma's top competitors include Kidbea, Greendigo and Orange Sugar.
Ed-a-Mamma offers Kids Clothing, Maternity Wear, Accessories, Home Bedding, and Books and Toys.
Ed-a-Mamma has 5 investors. Key investors include Reliance Retail, Matrix, Reshma Jairam Shetty, Vivek Madhav Kamath, and Alia Bhatt.
The valuation of Ed-a-Mamma is $11.94M as of Feb 2023.
Ed-a-Mamma is associated with 2 legal entities: Eternalia Media Private Limited, Eternalia Creative & Merchandising Private Limited.
Yes. Ed-a-Mamma was acquired by Reliance Retail in September 2023.