About Ed-a-Mamma
Ed-a-Mamma is a company based in Mumbai (India) founded in 2020 by Alia Bhatt was acquired by Reliance Retail in September 2023. Ed-a-Mamma has raised $4.9 million across 1 funding round from investors including Reliance Retail, Matrix and Reshma Jairam Shetty. Ed-a-Mamma offers products and services including Kids Clothing, Maternity Wear, Accessories, Home Bedding, and Books and Toys. Ed-a-Mamma operates in a competitive market with competitors including Kidbea, Greendigo, Orange Sugar, World Of Born and See Sow, among others.
- Headquarter Mumbai, India
- Founders Alia Bhatt
- Stage Minicorn
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Sectors
Consumer
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Email
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Phone
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Website
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Social
Locked
- Legal Name Eternalia Media Pvt Ltd
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
Not available
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Net Profit
-$3.39 K (USD)0as on Mar 31, 2023
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EBITDA
-$3.09 K (USD)0as on Mar 31, 2023
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Total Equity Funding
$4.9 M (USD)
in 1 rounds
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Latest Funding Round
$4.9 M (USD), Seed
Feb 27, 2023
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Investors
Reliance Retail
& 4 more
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Employee Count
Not available
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Acquired by
Reliance Retail
(Sep 06, 2023)
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Products & Services of Ed-a-Mamma
Ed-a-Mamma offers a comprehensive portfolio of products and services, including Kids Clothing, Maternity Wear, Accessories, Home Bedding, and Books and Toys.
Eco-friendly outfits for children made from natural fabrics.
Sustainable clothing options for expectant mothers.
Complementary items for kids' outfits and home use.
Eco-friendly bedding items for children.
Sustainable toys and books for kids' development.
Funding Insights of Ed-a-Mamma
Ed-a-Mamma has successfully raised a total of $4.9M through 1 strategic funding round. The most recent funding activity was a Seed round of $4.9 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Ed-a-Mamma
Ed-a-Mamma has secured backing from 5 investors, including institutional and angel investors. Prominent investors backing the company include Reliance Retail, Matrix and Reshma Jairam Shetty.
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Celebrity and model management services, plus branded content, are provided.
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Retail chain offering diversified products
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RJ
Reshma Jairam Shetty |
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Investor details for Ed-a-Mamma
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Investments & Acquisitions by Ed-a-Mamma
Investment portfolio details for Ed-a-Mamma
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Financial Statements - Ed-a-Mamma
Detailed financials for Ed-a-Mamma
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Ed-A-Mamma Comparisons
Peer comparison for Ed-a-Mamma
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Competitors of Ed-a-Mamma
Ed-a-Mamma operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kidbea, Greendigo, Orange Sugar, World Of Born and See Sow, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Baby and kids products are provided via an online platform.
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Internet first brand offering organic clothing for kids
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Provides premium baby clothing, swaddles, and essentials for infants online.
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Internet first brand offering apparel for kids
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Organic kids' apparel is sold via an online platform.
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Detailed competitors of Ed-a-Mamma
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Latest news on Ed-A-Mamma
Complete news archive for Ed-a-Mamma
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Frequently Asked Questions about Ed-a-Mamma
Ed-a-Mamma was founded in 2020 and raised its 1st funding round 3 years after it was founded.
Ed-a-Mamma is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Ed-a-Mamma is a funded company, having raised a total of $4.9M across 1 funding round to date.
Ed-a-Mamma was founded in 2020 in Mumbai, India, as an internet-first brand in the sustainable fashion sector. Apparel items including shirts, skirts, pants, shorts, jumpsuits, and maternity wear are provided for children and mothers, alongside books and additional products. Operations are centered on e-commerce distribution of eco-conscious clothing options.
Ed-a-Mamma's top competitors include Kidbea, Greendigo and Orange Sugar.
Ed-a-Mamma offers Kids Clothing, Maternity Wear, Accessories, Home Bedding, and Books and Toys.
Ed-a-Mamma has 5 investors. Key investors include Reliance Retail, Matrix, Reshma Jairam Shetty, Vivek Madhav Kamath, and Alia Bhatt.
The valuation of Ed-a-Mamma is $11.94M as of Feb 2023.