About Ed-a-Mamma
Ed-a-Mamma is a company based in Mumbai (India) founded in 2020 by Alia Bhatt was acquired by Reliance Retail in September 2023.. Ed-a-Mamma has raised $4.9 million across 1 funding round from investors including Reliance Retail, Matrix and Reshma Jairam Shetty. Ed-a-Mamma offers products and services including Kids Clothing, Maternity Wear, Accessories, Home Bedding, and Books and Toys. Ed-a-Mamma operates in a competitive market with competitors including Kidbea, Greendigo, Orange Sugar, World Of Born and See Sow, among others.
- Headquarter Mumbai, India
- Founders Alia Bhatt
- Stage Minicorn
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Eternalia Media Pvt Ltd
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
$0 (USD)0as on Mar 31, 2023
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Net Profit
$-3.39 K (USD)0as on Mar 31, 2023
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EBITDA
$-3.09 K (USD)0as on Mar 31, 2023
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Total Equity Funding
$4.9 M (USD)
in 1 rounds
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Latest Funding Round
$4.9 M (USD), Seed
Feb 27, 2023
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Investors
Reliance Retail
& 4 more
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Employee Count
Employee Count
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Acquired by
Reliance Retail
(Sep 06, 2023)
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Products & Services of Ed-a-Mamma
Ed-a-Mamma offers a comprehensive portfolio of products and services, including Kids Clothing, Maternity Wear, Accessories, Home Bedding, and Books and Toys. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Eco-friendly outfits for children made from natural fabrics.
Sustainable clothing options for expectant mothers.
Complementary items for kids' outfits and home use.
Eco-friendly bedding items for children.
Sustainable toys and books for kids' development.
Funding Insights of Ed-a-Mamma
Ed-a-Mamma has successfully raised a total of $4.9M through 1 strategic funding round. The most recent funding activity was a Seed round of $4.9 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $4.9M
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First Round
First Round
(27 Feb 2023)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2023 | Amount | Seed - Ed-a-Mamma | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ed-a-Mamma
Ed-a-Mamma has secured backing from 5 investors, including institutional and angel investors. Prominent investors backing the company include Reliance Retail, Matrix and Reshma Jairam Shetty. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Celebrity and model management services, plus branded content, are provided.
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Founded Year | Domain | Location | |
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Retail chain offering diversified products
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Founded Year | Domain | Location | |
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RJ
Reshma Jairam Shetty |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ed-a-Mamma
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Ed-a-Mamma
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ed-A-Mamma Comparisons
Competitors of Ed-a-Mamma
Ed-a-Mamma operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kidbea, Greendigo, Orange Sugar, World Of Born and See Sow, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Baby and kids products are provided via an online platform.
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| domain | founded_year | HQ Location |
Internet first brand offering organic clothing for kids
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| domain | founded_year | HQ Location |
Provides premium baby clothing, swaddles, and essentials for infants online.
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| domain | founded_year | HQ Location |
Internet first brand offering apparel for kids
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| domain | founded_year | HQ Location |
Organic kids' apparel is sold via an online platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ed-A-Mamma
Frequently Asked Questions about Ed-a-Mamma
When was Ed-a-Mamma founded?
Ed-a-Mamma was founded in 2020 and raised its 1st funding round 3 years after it was founded.
Where is Ed-a-Mamma located?
Ed-a-Mamma is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Is Ed-a-Mamma a funded company?
Ed-a-Mamma is a funded company, having raised a total of $4.9M across 1 funding round to date. The company's 1st funding round was a Seed of $4.9M, raised on Feb 27, 2023.
What does Ed-a-Mamma do?
Ed-a-Mamma was founded in 2020 in Mumbai, India, as an internet-first brand in the sustainable fashion sector. Apparel items including shirts, skirts, pants, shorts, jumpsuits, and maternity wear are provided for children and mothers, alongside books and additional products. Operations are centered on e-commerce distribution of eco-conscious clothing options.
Who are the top competitors of Ed-a-Mamma?
Ed-a-Mamma's top competitors include Kidbea, Greendigo and Orange Sugar.
What products or services does Ed-a-Mamma offer?
Ed-a-Mamma offers Kids Clothing, Maternity Wear, Accessories, Home Bedding, and Books and Toys.
Who are Ed-a-Mamma's investors?
Ed-a-Mamma has 5 investors. Key investors include Reliance Retail, Matrix, Reshma Jairam Shetty, Vivek Madhav Kamath, and Alia Bhatt.
What is Ed-a-Mamma's valuation?
The valuation of Ed-a-Mamma is $11.94M as of Feb 2023.
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