About Edita
Edita is a company based in Giza (Egypt) founded in 1996. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. Edita has raised $102 million across 3 funding rounds from investors including Actis, European Union and Kingsway Capital. Edita has completed 1 acquisition, including Fancy Foods. Edita offers products and services including Molto, Twinkies, and HOHOs. Edita operates in a competitive market with competitors including Mondelez International and Syria Market, among others.
- Headquarter Giza, Egypt
- Stage Public
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Edita Food Industries Sae
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Annual Revenue
$0 (USD)33.16as on Dec 31, 2024
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Net Profit
$0 (USD)-5.4as on Dec 31, 2024
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EBITDA
$0 (USD)9.39as on Dec 31, 2024
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Total Equity Funding
$102 M (USD)
in 3 rounds
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Latest Funding Round
$3.59 M (USD), Post-IPO
Nov 20, 2016
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Investors
Actis
& 2 more
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Employee Count
Employee Count
- Investments & Acquisitions
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IPO & Listings of Edita
Edita is a publicly listed company on the EGX with ticker symbol EFID in Egypt, operating in the Consumer non-durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Edita
Edita offers a comprehensive portfolio of products and services, including Molto, Twinkies, and HOHOs. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A popular snack brand offered by Edita in Egypt.
A well-known cake snack distributed by Edita regionally.
A chocolate snack product marketed by Edita in MENA.
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Funding Insights of Edita
Edita has successfully raised a total of $102M across 3 strategic funding rounds. The most recent funding activity was a Post-IPO round of $3.59 million completed in November 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Post-IPO — $3.6M
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First Round
First Round
(24 Jun 2013)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2016 | Amount | Post-IPO - Edita | Valuation |
investors |
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| Oct, 2016 | Amount | Grant - Edita | Valuation |
investors |
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| Jun, 2013 | Amount | Private Equity Round - Edita | Valuation | Actis |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Edita
Edita has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Actis, European Union and Kingsway Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Kingsway Capital is engaged in providing investment management services.
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Founded Year | Domain | Location | |
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Sustainable infrastructure projects are invested in for essential services.
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Founded Year | Domain | Location | |
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Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Edita
Edita has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Fancy Foods. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Processor of bakery food products
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2017 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Edita
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Edita Comparisons
Competitors of Edita
Edita operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mondelez International and Syria Market, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category convenience foods are produced and distributed globally.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand offering multi-category snacks and convenience foods.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Edita
Frequently Asked Questions about Edita
When was Edita founded?
Edita was founded in 1996 and raised its 1st funding round 17 years after it was founded.
Where is Edita located?
Edita is headquartered in Giza, Egypt.
Is Edita a funded company?
Edita is a funded company, having raised a total of $102M across 3 funding rounds to date. The company's 1st funding round was a Private Equity Round of $102M, raised on Jun 24, 2013.
What does Edita do?
Edita is established as a prominent player in the snack food sector, operating primarily in the Middle East and North Africa. The company is engaged in the production and distribution of a wide range of snack products across seven market segments. Brands such as Molto, Twinkies, and HOHOs are included in its portfolio, with over 100 SKUs offered to millions of consumers. Facilities are ISO-certified, and products are exported to more than 20 regional destinations. Innovation and variety are prioritized to ensure long-term value creation in the market.
Who are the top competitors of Edita?
Edita's top competitors include Mondelez International and Syria Market.
What products or services does Edita offer?
Edita offers Molto, Twinkies, and HOHOs.
Is Edita publicly traded?
Yes, Edita is publicly traded on EGX under the ticker symbol EFID.
How many acquisitions has Edita made?
Edita has made 1 acquisition, including Fancy Foods.
Who are Edita's investors?
Edita has 3 investors. Key investors include Actis, European Union, and Kingsway Capital.
What is Edita's ticker symbol?
The ticker symbol of Edita is EFID on EGX.
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