About Effectory
Effectory is a company based in Amsterdam (Netherlands) founded in 1996 by Guido Heezen and Arne Barends was acquired by Maguar in July 2022.. Effectory operates in a competitive market with competitors including Leapsome, WorkTango, Questback, Engage2Excel and TINYpulse, among others.
- Headquarter Amsterdam, Netherlands
- Founders Guido Heezen, Arne Barends
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Sectors
Technology
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
Maguar
(Jul 18, 2022)
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Funding Insights of Effectory
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Effectory
Effectory has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Maguar Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Maguar Capital is focused on investing in B2B software companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Effectory
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Effectory
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Effectory Comparisons
Competitors of Effectory
Effectory operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Leapsome, WorkTango, Questback, Engage2Excel and TINYpulse, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Feedback-based employee engagement surveys and tools are provided.
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| domain | founded_year | HQ Location |
Employee feedback is captured and analyzed for engagement measurement.
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| domain | founded_year | HQ Location |
Enterprise solutions for employee engagement and customer experience are delivered.
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| domain | founded_year | HQ Location |
Employee recognition is enabled via feedback data and performance analytics.
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| domain | founded_year | HQ Location |
Anonymous weekly employee feedback surveys are collected and analyzed graphically.
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| domain | founded_year | HQ Location |
Employee engagement solution provider
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Effectory
Frequently Asked Questions about Effectory
When was Effectory founded?
Effectory was founded in 1996.
Where is Effectory located?
Effectory is headquartered in Amsterdam, Netherlands.
What does Effectory do?
Effectory was established in 1996 in Amsterdam, Netherlands, within the human resources sector. Various surveys are conducted by the company to measure and enhance employee engagement, including onboarding, exit, team, improvement, and pulse formats. Survey content is developed incorporating employee input. Operations serve international clients such as Ikea, Scania, KLM, Shimano, and Kuehne Nagel, focusing on data-driven insights for organizational development.
Who are the top competitors of Effectory?
Who are Effectory's investors?
Effectory has 1 investor. Key investors include Maguar Capital.
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