About Effectory
Effectory is a Technology company based in Amsterdam (Netherlands) founded in 1996 by Guido Heezen and Arne Barends, and was acquired by Maguar in July 2022. It operates as an employee engagement is promoted through specialized survey solutions. Its website effectory.com draws about 36 thousand monthly visits. Its focus areas include Enterprise Applications, HRTech, Employee Engagement and Employee Surveys. Its competitors include Leapsome, WorkTango, Questback, Engage2Excel and TINYpulse and 3 more; 5 of its 8 listed competitors have raised funding.
Company details
Effectory was established in 1996 in Amsterdam, Netherlands, within the human resources sector. Various surveys are conducted by the company to measure and enhance employee engagement, including onboarding, exit, team, improvement, and pulse formats. Survey content is developed incorporating employee input. Operations serve international clients such as Ikea, Scania, KLM, Shimano, and Kuehne Nagel, focusing on data-driven insights for organizational development.
- Headquarters Amsterdam, Netherlands
- Founders Guido Heezen, Arne Barends
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Phone•••• ••••
- Website effectory.com
- Social LinkedIn X Facebook
- Acquired by Maguar (Jul 2022)
- Investors
- Acquired byMaguar
(Jul 2022)
Investors in Effectory
Effectory has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Maguar Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Maguar Capital is focused on investing in B2B software companies. | – | maguar.com | Munich, Germany |
Investor details for Effectory
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People of Effectory
96 people are tracked at Effectory (14 in leadership, 82 in team).
| Name | Role | Group |
|---|---|---|
Guido Heezen | Co-Founder | Leadership |
Arne Barends | Co-Founder | Leadership |
Vladimir Popu | Chief Of Staff | Leadership |
Christian de Waard | CEO | Leadership |
Femke Kooijman | Chief Operating Officer | Leadership |
Don Griffioen | Chief Strategy Officer | Leadership |
Michiel Kock | HR Business Partner | Leadership |
Sander Van Gelderen | CMO | Leadership |
Kay de Koning | Chief Financial Officer | Leadership |
Kerstin Schrader | Head Of People & Culture I CHRO | Leadership |
Antje Schneider | Head Of Customer Success | Leadership |
Nienke Henkus | People Business Partner | Leadership |
Oliver Fischer | Head Of Growth Marketing Europe | Leadership |
Jarik van Zeijst | Head Of Consultancy & Key Accountmanagement (customer Growth) | Leadership |
Laurens Erber | Product Owner Lead | Team |
Zeynep Ruijter | Customer Marketing Manager | Team |
Sophie M. | Senior People Strategy Consultant | Team |
Eline van den Berg | Medior Customer Succes Manager | Team |
Elena Drenth | Customer Success Manager | Team |
Marlot van Laren | Onboarding Specialist | Team |
76 more people are available in the full profile.
Complete people profiles for Effectory
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Timeline of Effectory
2 dated milestones of Effectory across 26 years, from founding to its latest funding, stage changes and deals.
- Founded Effectory is founded.
- Exit Acquired by Maguar.
Competitors of Effectory
Effectory has 8 listed competitors in our database, 5 of them funded. They include Leapsome, WorkTango, Questback, Engage2Excel and TINYpulse, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| leapsome.com | 2016 | Berlin, Germany | $60M | 38 | Feedback-based employee engagement surveys and tools are provided. | |
| worktango.com | 2015 | Toronto, Canada | – | – | Employee feedback is captured and analyzed for engagement measurement. | |
| questback.com | 2000 | Oslo, Norway | $18.73M | 48 | Enterprise solutions for employee engagement and customer experience are delivered. | |
| engage2excel.com | 1892 | Statesville, United States | – | – | Employee recognition is enabled via feedback data and performance analytics. | |
| tinypulse.com | 2012 | Seattle, United States | $13M | 26 | Anonymous weekly employee feedback surveys are collected and analyzed graphically. | |
| supermood.com | 2015 | Paris, France | $9.02M | – | Employee engagement solution provider | |
| netigate.net | 2005 | Stockholm, Sweden | – | – | A cloud-based platform is offered for employee engagement and surveys. | |
| qlicket.com | 2011 | Pittsburgh, United States | $700,000 | – | Employee engagement is enabled via hardware integration and interactive sessions. |
Detailed competitors of Effectory
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Web traffic of Effectory
The website of Effectory (effectory.com) receives about 36.4K visits a month and ranks #711,100 among all websites worldwide, #5,686 in Business Services.
- Monthly visits36.4K
▲ 3.1% vs previous month
- Unique visitors16.2K
per month
- Global rank#711,100
among all websites
- Category rank#5,686
Business and Consumer Services · Business Services
- Bounce rate35%
- Pages per visit3.2
- Average visit1 min 58 sec
- DevicesDesktop 46% · Mobile 54%
Websites whose visitors overlap most with Effectory. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
your-coach.nl | your-coach.nl | 100% | – | #13,960,178 | – |
managementsupport.nl | managementsupport.nl | 94% | – | #1,392,303 | – |
metatheorie-der-veraenderung.info | metatheorie-der-veraenderung.info | 93% | – | #4,430,187 | – |
| consultancy.nl | 85% | 93.3K | #354,042 | View details | |
| mkb.nl | 66% | 10.2K | #2,298,951 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Effectory
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Top companies in HR & Workforce Technology
10 companies that operate in the same segment as Effectory (HR & Workforce Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | – | 1,695 | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Reward-based crowdfunding is facilitated for content creators and musicians. | 2013 | San Francisco, California, United States | USD 412.1 M | – | 1,218 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | – | 1,746 | |
Cloud-based HR and financial software is delivered to enterprises. | 2005 | Pleasanton, California, United States | USD 352.3 M | USD 9.53 B | 21,000 | |
Businesses are connected with freelancers via an online marketplace. | 1999 | San Francisco, California, United States | USD 140 M | USD 787.78 M | 600 | |
Tech-enabled mental health solutions for employers are provided. | 2016 | New York, New York, United States | USD 473.73 M | – | 3,902 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.2 B | – | 5,356 |
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Related news about Effectory
Complete news archive for Effectory
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Frequently Asked Questions about Effectory
Effectory was founded in 1996.
Effectory is headquartered in Amsterdam, Netherlands.
Effectory was established in 1996 in Amsterdam, Netherlands, within the human resources sector. Various surveys are conducted by the company to measure and enhance employee engagement, including onboarding, exit, team, improvement, and pulse formats. Survey content is developed incorporating employee input. Operations serve international clients such as Ikea, Scania, KLM, Shimano, and Kuehne Nagel, focusing on data-driven insights for organizational development.
Effectory has 1 investor. Key investors include Maguar Capital.
Yes. Effectory was acquired by Maguar in July 2022.