About eLEND
eLEND is a Financial Services company based in Parsippany Troy Hills (United States) founded in 1997. It offers mortgages, refinancing, and loans for property purchases and financial needs. It operates on a B2C and B2B model. eLEND offers products and services including Mortgage Loans, Refinancing Options, and Home Equity Line of Credit. Its focus areas include Finance, FinTech, Mortgage Lending and Home Loans. Its legal entity is American Financial Resources, LLC. Similar companies include Freedom Mortgage, Wintrust and Home Point Financial; 1 of its 3 listed similar companies has raised funding.
Company details
eLEND, a division of American Financial Resources, LLC, specializes in providing affordable mortgage options, including fixed-rate loans, refinancing, and home equity lines. Based in Parsippany, NJ, they serve first-time buyers and existing homeowners through online tools, educational resources, and personalized consultations. The company focuses on simplifying the mortgage process with calculators and checklists, while partnering with realtors and offering support for various property types like manufactured homes.
Products & Services of eLEND
eLEND offers a comprehensive portfolio of products and services, including Mortgage Loans, Refinancing Options, and Home Equity Line of Credit.
Loans for purchasing homes and refinancing existing mortgages
Services to reduce housing costs through rate adjustments
Funding for homeowners via secured credit lines
People of eLEND
5 people are tracked at eLEND (4 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Bobbi Macpherson | Chief Risk Officer | Leadership |
Robert Pieklo | President & Chief Executive Officer | Leadership |
Michael Brenning | Chief Operating Officer | Leadership |
Jason Horafus | Vice President | Leadership |
Chris Huelsman | Business Development Manager | Team |
Complete people profiles for eLEND
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Similar companies to eLEND
eLEND has 3 listed similar companies in our database, 1 of them funded. They include Freedom Mortgage, Wintrust and Home Point Financial.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| freedommortgage.com | 1990 | Mount Laurel Township, United States | 8,005 | Mortgage services are provided for home purchases and refinancing options. | ||
| wintrust.com | 1991 | Rosemont, United States | 10,463 | Bank offering diversified financial services | ||
| homepointfinancial.com | 2007 | Ann Arbor, United States | $39.74M | 1,820 | Home loans are provided to customers by Home Point Financial. |
Detailed similar companies of eLEND
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Web traffic of eLEND
Websites that share an audience with eLEND (elend.com).
Websites whose visitors overlap most with eLEND. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| afrcorp.com | 100% | View details | |||
| triadfs.com | 88% | 71.3K | #543,532 | View details | |
| harfordbank.com | 33% | 5.7K | #2,601,171 | View details |
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Related news about Elend
Complete news archive for eLEND
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Frequently Asked Questions about eLEND
eLEND was founded in 1997.
eLEND is headquartered in Parsippany Troy Hills, United States. It is registered at Parsippany Troy Hills, New Jersey, United States.
eLEND, a division of American Financial Resources, LLC, specializes in providing affordable mortgage options, including fixed-rate loans, refinancing, and home equity lines. Based in Parsippany, NJ, they serve first-time buyers and existing homeowners through online tools, educational resources, and personalized consultations. The company focuses on simplifying the mortgage process with calculators and checklists, while partnering with realtors and offering support for various property types like manufactured homes.
eLEND's top competitors include Wintrust, Freedom Mortgage and Home Point Financial.
eLEND offers Mortgage Loans, Refinancing Options, and Home Equity Line of Credit.
eLEND operates through American Financial Resources, Llc.