About Ellassay
Ellassay is a publicly listed company based in Shenzhen (China) founded in 1996. Womens fashion brand founded in 1996, targeting urban Chinese women. Ellassay has raised $20 million across 2 funding rounds from investors including The Carlyle Group and Grand Yangtze. Ellassay has completed 1 acquisition, including VIVIENNE TAM. Ellassay offers products and services including Clothing and Accessories. Its focus areas include Consumer Goods, Retail Chains, Fashion and Horizontal. Its legal entity is Geelys Fashion Group Inc.
Company details
Ellassay is a fashion brand part of the group Shenzhen Ellassay Fashion Co. Ltd. Their target customers are the middle-class urban women between the age of 25 to 40 and these clothes are sold in various stores across China. Ellassay purchased Laurel, European high-end womens clothing brand in 2015 and also bought ED Hardy in 2016 to expand its global presence. In 2009 The Carlyle Group invested 20M in Ellassay to grow its presence in the Chinese market. The group company Shenzhen Ellassay Fashion Co. is listed on the Shanghai Stock Exchange. Ellassay won multiple awards over the years including Chinas 500 most valuable brand award in 2009.
- Headquarters Shenzhen, China
- Stage Public
- SectorsRetail
- Website ellassay.com
- Social LinkedIn
- Legal Name Shenzhen Ellassay Fashion Co., Ltd. Class A
- Annual Revenue$405.66 M (USD)-6.04as on Dec 31, 2025
- Net Profit$23.55 M (USD)as on Dec 31, 2025
- EBITDA$73.44 M (USD)21.06as on Dec 31, 2025
- Total Equity Funding$20M (USD)
in 2 rounds
- Latest Funding Round$20M (USD), Private Equity Round
Jun 2009
- InvestorsThe Carlyle Group
& 1 more
- Investments & Acquisitions
Products & Services of Ellassay
Ellassay offers a comprehensive portfolio of products and services, including Clothing and Accessories.
Designing and selling various clothing items for different uses
Producing and distributing bags and jewelry items
Funding Insights of Ellassay
Ellassay has successfully raised a total of $20M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round of $20 million completed in June 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20M
- Total Rounds 2
- Last Round Private Equity Round — $20M
- Investors Count 2
All 2 funding rounds of Ellassay with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2009 | $20M | Private Equity Round | – | – | |
| Jun 2008 | Private Equity Round | – | Shanghai Changjiang Guohong Investment Management | – |
2 investors in total: 2 institutional.
Investors in Ellassay
Ellassay has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include The Carlyle Group and Grand Yangtze.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward multiple sectors. | 1986 | carlyle.com | ||
Private equity investments are managed by the company. | 2012 | grandyangtze.com | Shanghai, China |
Investor details for Ellassay
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Ellassay
2 people are tracked at Ellassay (2 in leadership).
| Name | Role | Group |
|---|---|---|
Guoxin Xia | Chief Executive Officer | Leadership |
Dominique Simard | Chief Sustainability Officer | Leadership |
Complete people profiles for Ellassay
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IPO & Listings of Ellassay
Ellassay is a publicly listed company on the SSE with ticker symbol 603808 in China, operating in the Consumer non-durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date20 Apr 2015
- Listed onSSE: 603808
- Listed entityShenzhen Ellassay Fashion Co., Ltd. Class A
- Exchange sectorConsumer non-durables
- ISINCNE100002227
- Share price8.75 CNY (+0.11% on the day) · 2026-10-14
- Market capitalisation3,225,871,556.00 CNY
- Price to earnings17.6
- EPS (diluted, trailing year)0.50 CNY
- Dividend yield2.18%
- Volume (last session)3,913,800
Financials of Ellassay
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 2.84B CNY | 164.9M CNY | 514.1M CNY |
| 2024 | 3.02B CNY | -309.5M CNY | 424.7M CNY |
| 2023 | 2.90B CNY | 105.7M CNY | 616.9M CNY |
| 2022 | 2.38B CNY | 20.4M CNY | 369.1M CNY |
| 2021 | 2.35B CNY | 303.9M CNY | 491.1M CNY |
Detailed financial statements for Ellassay
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- Statement rows
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- Downloads
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Investments & Acquisitions by Ellassay
Ellassay has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include VIVIENNE TAM.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Retailer of accessories and clothes | viviennetam.com | Kowloon, China | 1994 | Aug 2017 | $5.5M |
Complete acquisition details for Ellassay
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Timeline of Ellassay
5 dated milestones of Ellassay across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Ellassay is founded.
- Funding First funding round.
- Funding Latest funding round, Private Equity Round, of $20.0M.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires VIVIENNE TAM.
Web traffic of Ellassay
The website of Ellassay (ellassay.com) receives about 1.5K visits a month.
- Monthly visits1.5K
▲ 31.9% vs previous month
Websites whose visitors overlap most with Ellassay. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ellassay.tmall.com | ellassay.tmall.com | 100% | – | ||
fashion.sina.com.cn | fashion.sina.com.cn | 57% | #452,076 | – | |
chinasspp.com | chinasspp.com | 57% | – |
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Related news about Ellassay
Complete news archive for Ellassay
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Frequently Asked Questions about Ellassay
Ellassay was founded in 1996 and raised its 1st funding round 12 years after it was founded.
Ellassay is headquartered in Shenzhen, China. It is registered at Shenzhen, Guangdong, China.
Ellassay is a funded company, having raised a total of $20M across 2 funding rounds to date.
Annual revenue of Ellassay is $405.66M as on Dec 31, 2025.
Ellassay is a fashion brand part of the group Shenzhen Ellassay Fashion Co. Ltd. Their target customers are the middle-class urban women between the age of 25 to 40 and these clothes are sold in various stores across China. Ellassay purchased Laurel, European high-end womens clothing brand in 2015 and also bought ED Hardy in 2016 to expand its global presence. In 2009 The Carlyle Group invested 20M in Ellassay to grow its presence in the Chinese market. The group company Shenzhen Ellassay Fashion Co. is listed on the Shanghai Stock Exchange. Ellassay won multiple awards over the years including Chinas 500 most valuable brand award in 2009.
Ellassay offers Clothing and Accessories.
Yes, Ellassay is publicly traded on SSE under the ticker symbol 603808.
Ellassay has made 1 acquisition, including VIVIENNE TAM.
Ellassay has 2 investors. Key investors include The Carlyle Group, and Grand Yangtze.
Ellassay operates through Geelys Fashion Group Inc.